If you are one of the 62 million%2B subscribers to Facebook, you are aware of what a networking empire the site has become! If you are a business owner, the thought of 62 million potential customers should make you drool with anticipation. The question is, how does a business owner reach Facebook subscribers with an advertising message? This article will reveal key secrets to advertising in Facebook.
Some advertisers stay away from Facebook because the site has many subscribers in the 18-25 age group. I say, “so what?” There are still plenty of subscribers in all age groups to make advertising in Facebook more than worthwhile. Plus, the 18-25 year old subscribers are consumers, too.
The site has multiple useful advertising tools. Advertisers can purchase banner ads, and use flyers that target specific groups. These flyers are featured in the website, and can be purchased for as little as 5.oo! A tool named “Next Step” can be inserted in your homepage, with links to specific sponsored groups. Very handy!One can also place ads within their homepage’s news feeds. A terrific way to send messages is through the “notes” section. Acting almost like a blog, when you post something on it, the message is sent to all of your friend’s news feeds.
The real secret to advertising in Facebook is through word of mouth. Studies have repeatedly confirmed the fact that people are 3-4 times more likely to purchase an item from a person they know. Join groups that are related to your product or service. If you sell travel packages, join a group that likes to travel. Join groups that focus on your passions and interests. When you initially make contact with members of your groups, get to know them on a personal level before you approach them on a business level. See if you can be of benefit to them. Be SOCIAL! After you get to know them, introduce your product or service in such a fashion that you are not “pushing it.” A great approach is to ask for help in introducing your product or service to people in other groups. If you become acquainted with several people in your groups, and apply this approach regularly, word of mouth advertising for your product or service will “snowball.”A great addition to this word of mouth approach, is to form a group yourself. You will attain almost instant leadership status, and the credibility for your product or service will be dramatically enhanced.
To learn how to effectively market and advertise to the social networks, take advantage of the excellent FREE training at Renegade University Mike Klingler’s membership site offers step-by-step video tutorials on all phases of Internet “attraction” marketing. Check it out now!