Advertising your business on Facebook is something you may not have even considered. Most small businesses are still mainly using Google AdWords for online promotion. However, once you take a look at a sample promotion campaign for small business that targets Facebook users, you'll probably want to immediately make some changes in your online marketing strategy.
The chances of you knowing someone who uses Facebook as their main social networking site are pretty high. Whether or not you have your own personal account, someone you're close to like a friend, family member or business associate most likely has a profile. Facebook is the unstoppable freight train that is growing by leaps and bounds – about 250,000 people sign up for a new account every day.
The face of social networking is rapidly changing and Facebook is the new leader. They now have an incredible 400 million active users. Many of these users are searching for the kinds of products and services your business offers, without leaving the site. This means that there's a golden opportunity for savvy small business owners who want to establish a more direct connection with targeted buyers.
Big companies like Pizza Hut and Starbucks already have a Fan Page set up to attract new and loyal customers. But, of course, it's easier for them to market practically anywhere because of their huge brand name.
So, what about the small businesses who do not have huge advertising budgets?
The good news is that the Facebook advertising platform makes it easy for your smaller company to find a large group of targeted people who would be interested in what you have to offer. While it's still a Pay Per Click (PPC) structure, the huge advantage that you get with a Facebook advertising campaign is having access to very specific buyer information.
You can target all types of demographics that is not possible with AdWords. Sure, AdWords is targeted, but you do not know much about the person that clicks on your ad. All you know is that they are somewhat interested in a specific product or service. On Facebook, you'll have a bigger advantage over your competition because you're able to target the demographic group that is most likely to want what you sell.
If you're working on a tight budget, this type of advertising is perfect because you're not wasting money on mystery clicks that will never produce any results. With social networking style advertising, you're going to be able to build a loyal customer base that will become your enthusiastic fans, and once they do, they will tell all of their friends to go check out your Fan Page.
Are you beginning to sense the power of this?
Yet, the majority of your competition is in the dark about it. Oh, one day they'll find out all about it and jump into the mix, but that could be months, or even a year or two down the road. Meanwhile, you'll be quietly winning over new customers and making a nice profit.
Sounds great, but what about the costs?
Because it's PPC, you'll set up an advertising budget that's similar to AdWords. Remember that any kind of advertising is risky, so you should do your research first to find out how to set up a successful Facebook ad campaign.
Fortunately, there are already small business people like yourself that have been learning the ropes of how to promote a business on this popular networking site. You can save a lot of time, money and frustration by looking over someone's shoulder and watching exactly how they go about it.