In creating a successful squeeze page, there are a number of elements that must be present to generate a high conversion rate or opt ins. Each one of these elements should be present on just about any squeeze page you create – much as specific elements are required when you create a sales page.
In fact, when you look at this list of steps to creating an effective squeeze page, you should notice the similarity with the steps to creating a functional sales page.
You see, in some sense, a squeeze page is a sales page. The critical difference (or similarity, depending on how you view it) is that the sales page is leading someone to feel compelled to buy a for-profit item for a monetary price, whereas the squeeze page is leading someone to feel compelling to ‘buy’ your ‘free gift’ for the price of their name and email address. And there is certainly a value and a cost to the opt ins’ email address and name. To you, the name and email address represent a specific lifetime value, and to the subscriber, there is a certain level of risk involved each time he gives out his name and email address. So the price of your ‘free giveaway’ is his email address, and your ‘payment’ for the ‘free giveaway’ is the lifetime value of the name and email address.
On this note, I recommend that you protect and value the names and email addresses in just the same way you would something of equivalent cash value. Of course when you begin your list, you have no idea how much that cash value is, but as your list grows and you make sales, you will be able to correlate the number of names and email addresses you have on your list with the dollar value of the sales you generate, and you will be able to calculate both a monthly and a lifetime value for each subscriber to your list.
Here is an outline of the steps necessary for creating a successful opt in squeeze page:
Create or Buy a GiveAway Product for Your Squeeze Page
Create a List of Benefits (not Features) for Your Squeeze Page
Write a Headline for Your Squeeze Page
Write Compelling Copy for Your Squeeze Page
Create Bullet Points for Your Squeeze Page
Create a Compelling Opt In Call to Action for Your Squeeze Page
Copy and Paste in Your Autoresponder Opt In Code
Now for the step by step instructions to building your squeeze page: