One of the most important things you can do online, when you are building a list, is to use a squeeze page as your landing page.
So what is a landing page? A landing page is the web page which your visitor gets to first when they come to your web site – the place where they ‘land’. This landing page can be your main page, your index page, a sales page, or any other kind of page – it is nothing special, in and of itself, it is just the place where your visitors go to first at your web site.
Now a squeeze page only has some content, and then a compelling reason to opt in to an email list. That’s it. By definition, the squeeze page is designed to ‘squeeze’ your visitor into the opt in email list by providing no other option, except to opt in. Now this means no links to other pages, this means no pay per click advertising, nothing. Maybe a contact page – but why? The squeeze page is designed to convert visitors into subscribers.
Now, why the incredible push to have a squeeze page first? You might be thinking, but why not my sales page first? I mean, that is what you are doing, right, selling your ebook or whatever?
Let me share with you some hypothetical numbers, although I will admit they resembly mine somewhat, and are probably pretty typical of others’ in internet marketing, and many of the niches.
Let us assume that your sales page converts at 1%, meaning that 1% of the people who visit your web page buy the product. Now to make this even more illustrative, let us assume that this is a $50 product. So for every 100 visitors to that web page, you make $50, or 50 cents per visitor.
Now, notice that the other 99 that did not buy are not going to be subscribers, so you have no way to continue to contact the 99 who didn’t buy, because they did not subscribe while they were at your web page.
Let us now assume that your competitor, someone like me who uses a squeeze page for the entry point, instead chooses to force visitors to opt in, before they can see any content or a sale page. Let us assume that 33% of the visitors opt in to your opt in email list. Now, I also generally assume that the 1 that would have bought your product in the first place, is included in these new subscribers – I deduce this because I assume that out of the 66 that did not opt in, none of them would have bought your product. Why? People have to trust before they buy. If they do not trust you enough to give you their first name and email address, are they really going to open up their wallet, pull out their credit card, and give you their credit number for you to process for $50? My guess is no, hence my conclusion that you have captured the subscribership of the visitor who would have bought.
Now, the next thing in my sequence is that once they have subscribed to my opt in email list, they are immediately redirected to my sales page, the same one they would have viewed and purchased at the rate of 1%. Now, because these individuals include the one who would have bought from me anyway, and they are more qualified, about 1 out of 33, or 3% or my new subscribers purchase my product at that point. So I collect $50, which is the same amount of money I would have collected if I had not used a squeeze page and created subscribers. So now I have $50 AND I have 33 subscribers – I have broken even, plus I am ahead by 33 subscribers.
Now, imagine that just 10% of these subscribers, over the next few weeks or even months, will end up buying my product for $50. That is about 3 more purchases, for a total of $150 – which makes my original 100 visitors worth $200 to me, instead of the $50 I would have collected had I done this without a squeeze page.