Online Marketing can be a very lucrative job, especially when you know how to create great online marketing campaigns and target the right kind of people. When you're beginning to build your online career however, it can be a bit difficult to find potential customers since your business still does not carry much weight and value.
Sure, you can send your promotional ads and product brochures to friends and relatives, but your business will not succeed if they are your only audience. You need many other people-strangers, in short-to be interested on the products and services you can offer. Are you interested on how to build a list of prospective customers? Then read further.
First, let prospective customers themselves find you. Like Hansel and Gretel who leave fragments from their house to the forests, always leave your contact information in whatever you post online. In sending emails, always include a nicely done business card as your signature. In participating in online forums, use your company's logo and contact information as an avatar and signing link. In posting in your blog or company website, make your email address easily seen.
Next, spend some bucks on newsletter website feature. The customers with high potentials to ask quotations and purchase orders from you are customers who ask for your promotional and informational materials before you do. One of the most effective ways on how to build a list of prospects is to include a newsletter subscription form in your website. If they sign up in your newsletter, then they really are interested to shop something from your product offerings.