In this article, I am going to get down to the nitty-gritty of list building — something a lot of people don’t like to talk about — how I get people to opt in to my squeeze pages. This is probably the most important element of building your opt in e-mail list, and yet many people don’t want to talk about it. Perhaps because do a really good job of getting people to opt in to your squeeze pages, you have to be aggressive.
I make no bones about this, I am in list building to make money. And if I am in list building to make money, I want to make as much money as possible in list building. And I believe in metrics. I believe in massive traffic, I believe in massive opt in, and I believe an aggressive e-mail campaigns.
So in this article, I am talking about how I get people to opt in. The key is a short and sweet squeeze page with a killer headline, five bullet points that tell people exactly what they’re going to receive if they opt in, and I include a compelling free gift that they would you receive immediately after opting in to my list. Nothing more nothing less.
I do not tell long stories, I do not make promises about what I’m going to do with people’s e-mails (I keep all my e-mail address is real secret, it’s my livelihood, nobody else should be will begin to your e-mail address or mine), but I have found that when I make promises on my squeeze page about their e-mail addresses, my conversion rates go down.