Facebook social ads are similar to Google's AdWords ads but they are a lot newer and so many people are still trying to learn how to create an effective social ad. Here are a few pointers to help you along.
Know Your Target Market In Order to Create an Effective Social Ad
The first step in creating an effective social ad is to understand your target market. Know who is most likely to purchase your products or services – how old they are, where they come from, whether they are men or women, etc. The better you know your target market the more you will be able to ensure that your social ads get to the right people.
Know Your Advertising Goals
Another important element in creating effective social ads is to know what you want to accomplish with these ads. Are you selling something or giving something away or are you simply trying to brand your business more? Understanding what you want to accomplish will help you decide what to include.
Think Carefully About the Wording You Use
When writing your Facebook social ad it is also important to think about the words you are going to use. If you are going for branding then you may want to use your company name as the headline but if you want to sell something then use a benefit of the product as the headline. Use words that appeal to your target market in the body and if you have used keyword targeting in your ad then use these keywords in your ad body as well.
Use a Picture to Speak a Thousand Words
Facebook also allows you to add a graphic to your social ad and you should make use of this opportunity – as they say, a picture speaks a thousand words. Get a picture that represents your company. If you are branding you may simply want to use your company logo but if you want to sell something then perhaps use a picture relevant to your offer.
Creating effective social ads means you need to understand your target market and your advertising goals and then use words and pictures to reach these. Keep your advertising simple and to the point with a strong call to action and you will see how beneficial Facebook can be for branding your business or marketing your products.