When it comes to getting the word out about your new viral campaign, there’s no better place to start than on your very own blog. Of course, that limits your exposure to those who already read your blog, or those who find your blog due to your fantastic SEO skills. That’s not insignificant, but there must be a better way, right?
Of course there is.
Guest blogging is an absolutely fantastic way to get your message out to the masses, introduce yourself to a whole new audience, and get some free advertising while you’re at it. How does it work? Simple.
You start with a well-researched, beautifully written, useful blog post, and you give it away for another blogger to use on his or her blog – with a catch. They have to include a blurb about you with a link back to your website or blog. In a viral marketing campaign, that link should be to your freely downloadable product, either a video, eBook, or other content that you’re hoping will go viral. It’s a simple plan that has the potential to have a dramatic effect on your bottom line, and it won’t cost you a thing – other than your time, that is.
Start by finding the influential bloggers in your niche – those with loads of traffic – and offering to guest post for them. Make sure you study their blog ahead of time, so you can have a good feel for the tone and level of expertise they expect from guest bloggers. It helps if you approach them with a topic in mind, or even a post you’ve already written, rather than asking them what they’d like you to cover.
Make sure you craft a compelling resource box about you and your business, with a link to your offer, and sit back and wait for the traffic. If you’ve targeted popular blogs with large followings, this alone can be enough to make your marketing campaign turn viral.