Many companies today are jumping off the traditional website traffic generation tactics and moving towards social media site advertising, such as on Facebook (FB).
Many decide to try and develop more retail website activity using a variety of tactics when their present strategies are generating only a modest amount of sales. They re-design their website and have it search engine optimized. Next they decide to add online advertising and establish a budget for Google's AdWords "pay per click" service. Even after adding these historical favorite traffic generators Their efforts increased website traffic and sales only marginally.
With the advent of social media, I suggest to all online marketers to try FB advertising as it has generated business for most companies who try it. They create a FB ad targeting their specific niche market demographics utilizing keywords.
Most who take the time to write ads properly see results immediately. Many who poll their customers after a sale on how they heard about them and Facebook is mentioned as the main source of referral over 60 percent of the time. One marketer told me after only three months of advertising on FB over 40 percent of clicks to their website came from FB pages. The balance of clicks came from other social media sites, direct address and links (40%), and Google and other search engines (20%). On the smaller end, companies can reap great results with a daily FB budget of $ 20 to $ 30 per day.
Initially when Facebook's interface for ad creation and updating started it was a bit cumbersome to use but that has been improved.
Overall most businesses who incorporate Facebook ads to generate wholesale and retail activity are happy with the results. After comparing the cost and return on print advertising dollars, many companies reallocate some of their advertising budget from print to FB for the rest of the year. FB provides a good advertising value for a fair price allowing any marketer to target its specific demographic.
If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about social media.
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