Social media marketing is becoming very popular today and one of these websites is Facebook. One of the many ways you can market your business on Facebook is with social ads which are similar to AdWords ads.
Both Google AdWords and Facebook Social Ads Are Cost Per Click or CPM
Both Google AdWords and Facebook Social Ads are based on either a cost per click or CPM basis. This means that you can choose whether you want to pay for the number of clicks you receive or the number of impressions.
Facebook Social Ads Allows a Greater Degree of Targeting
An advantage of Facebook social ads is that Facebook allows a greater degree of targeting. Since people are sharing more of their information with Facebook than they are with Google, Facebook is able to show your ads to visitors based on age, gender, location, interests, or other criteria whereas AdWords is limited to geographical targeting or placement targeting only.
Facebook Social Ads Can Use a Referral Basis
Another advantage of using Facebook social ads is that if the person’s friend has interacted with your website or Facebook page and a story is shared about this interaction then your social ad can also be displayed next to this story as a means of referral. If people know that their friends have used this service or bought these products before then they will be more likely to trust you and buy your products or services.
Both Google AdWords and Facebook Offer Statistics to Help with Your Choice
To determine where you are getting better results make use of the Google Analytics tool and Facebook Insight statistics. These both offer excellent information about how well your ads are doing and you will be able to determine where you are getting the best results.
Google AdWords and Facebook Social ads are both cost per click or CPM advertising but social ads allow you a greater degree of targeting and can also allow you to benefit from other people’s relationships as referrals. Use both statistics programs to determine which works best for your business.