It turns out that 80% of Google AdWords revenue comes from the top 1.4% of advertisers. That means the big corporate sponsors. I find this ironic and funny, in that it was us, the small-timers, who gave AdWords the power to get up and running. All people tend to do is scramble for PPC, and it is averaged about 50% of your expenses on AdWords are wasted, seen by those who are uninterested and clicked on invalidly. In fact, it is averaged that 20% of PPC costs are from invalid / fraudulent clicks.
Facebook allows you to create a profile of the kind of client you want to advertise to, and advertise only to them. This is called people targeting. By advertising this way, you can reach a more targeted and broader audience. You have the opportunity to alter your ads in order to appeal to specific demographics, instead of having one ad that can be viewed by everyone (as you would with Google). It is relatively very cheap at the moment. It's advertising platform is very strict with ads to keep the website social and friendly to users. That means NO big time spam ads. This is a BIG discouragement to many businesses, which is what makes it better for YOU, the smart advertiser.
Downside to Facebook Ads
There is a problem with Facebook, in that people do not go there to shop, they go to there to … well hang out. This does not mean that you can not successfully market to them, but rather, you must learn new marketing techniques useful for capturing the attention of Facebook users. By doing so, Facebook advertising can be extremely profitable for you. This is an interesting aspect, in that if you have the patience to learn these techniques, you are already a step ahead.
Since Facebook users are not necessarily searching for a Gas Saving ebook, it is crucial to grab their attention and hold it just long enough to get them to act – either by remembering your name, calling you, or entering their contact information, thereby becoming your newest lead.
The First Step to Success = Getting people to click your ad.
You have to practice, rework, research, and create an ad that grabs the user's attention long enough to click on the ad.
The Second Step to Success = Getting people to take Action
The website that you send them to when they click on your ad is a super important component. You have to decide what kind of action you want them to take when they land there.
Basically, this means that you want them to see your name and remember it, or call your office, or enter their name and email to join your mailing list, or call for more information.
The Third Step to Success = Following Up .
Maintaining old customers while simultaneously acquiring new ones. All of these things may sound mind blowing, but it's something that, once learned, will be easy to do.