If you are tired of trying to advertise on Google AdWords and only losing money, it might be time to give Facebook advertising a try. In spite of its youth, Facebook is growing quickly. Advertisers are actually reporting a good number of conversions coming from their ads running on Facebook, which is a positive sign. This means that there are lots of profits available to those who want to reach out and take them. Here are three easy tips that you can use to make sure your Facebook advertising turns a profit.
So what exactly should you do with your Facebook traffic once you get some? Obviously you should send it to a landing page, but what kind of landing page should you use? The fan page you made on Facebook! That's right: you can increase your conversions by sending your site traffic to the fan page you've made on Facebook. Lots of new advertisers do not yet realize just how beneficial it can be to send traffic to a fan page. If you use your website instead of the fan page, you'll notice that the CTR and as well as the conversion rate is lower. Facebook users are more comfortable with fan pages because it is easier for them to click the "like" tab to show that they are a fan.
Your chance for conversion is better with a fan page because you have the ability to interact with them personally there. The more people you get to your fan page the better off you are. Use this strategy and you'll see for yourself how well it works out. Facebook advertising would not be able to attract the advertisers they do if it were not possible to target your market audience. You can tap into these groups and actually bring a high response because these people are passionate towards that niche, which increases the likelihood of them clicking on your ad often. If you're a beginner, then you should learn something about writing PPC ads, or classified ads, and then practice writing them. The best approach is to present your benefits so that people feel them as much as possible. So the secret to longevity with your ads is to have compelling and strong copy that converts well.
Let's not forget about keywords and getting the most out of your campaigns. You'll be casting your net far too wide if you only base your campaigns on demographic criteria. There are some instances when you can safely target wide, but they are probably not the norm. You can decrease click prices by targeting smaller niche markets with keywords just like you do everywhere else. When you're advertising on Google AdWords, your ad is given a quality score to make sure it's relevant enough. Facebook's algorithm is not as sophisticated as Google's, but it still has code that looks at relevance. The more relevant ads you use for you Facebook advertising, then the better they'll perform – all things considered.
There's no reason why you should not be able to see positive returns from Facebook advertising. In many ways, this is just like writing classified or PPC ads, and it's imperative you do solid market research. If you are a beginner to IM or Facebook advertising and have little experience, then you will do fine as long as you approach this as a serious business activity.