Internet Marketing Can Be Very Beneficial – Use These Tips To Help You Get Started

[ad_1]

If you want to make a few extra bucks, then maybe internet marketing is for you. When it comes to internet marketing, a lot of people find interest in it, but few actually try it out because of the lack of knowledge. If you want to get started, then use the tips in this article to serve as a starting point in expanding your knowledge about internet marketing.

Successful marketing is happening increasingly through Facebook. In particular, creating a “fan page” for your services or products is a good way to provide a community for loyal customers to interact and receive special offers. You can disseminate information easily to valuable customers on a venue that they almost certainly check regularly.

A great way to connect people to your site is by including keywords in your URLs. Some URLs contain number and symbols instead of words, which does nothing to help humans or search engines categorize your site. If necessary, get rid of the non-descript numbers, and change your URL format so that it uses two or three keywords.

To concentrate your efforts on selling one product, you can base your content on it. Create an E Book or a newsletter entirely about the product. Potential customers will be able to find the answer to any of their questions very easily. This way you will not be overwhelming your reader with additional content.

To learn more techniques, you should pretend to be a customer and see what other sellers and marketers are doing in the niche you are interested in. Subscribe to other email lists, and analyze what attracts you and what makes you not want to buy the product. Adapt these techniques to your product.

Consider social media outlets to be your friends. They allow you to keep your business and your site popping up into your customers lives. Many people now get updates from these outlets sent directly to their phone, meaning that you will always have access to your customers.

Giving something away for free is a great way to encourage visitors to sign up for your mailing list. Email marketing has high profit potential and one of your top priorities as an internet marketer, should be to build a list. An easy way to do this is by writing a report or eBook and then offering it for free to your visitors, in exchange for them signing up for your mailing list.

Don’t clutter up your content with advertisements. A reader visits your website with intent on gaining the content you have posted, not being bombarded with multiple ads. Make sure you have just enough to get your point across. Having too many will actually drive readers away from your site, which is counter-intuitive.

Having acquired a reasonable amount of information on ways to be successful when it comes to internet marketing, you’re going to want to start applying the knowledge you learned. The only way to be successful in this subject is if you actually try. It’s the only way that you will ever make progress.

[ad_2]

Source by Kurt A Tasche

Internet Marketing – Advantages and Disadvantages

[ad_1]

Everyone seems to be jumping on the internet marketing bandwagon lately. In the race to get their business online, many successful businesses forget to ask themselves some tough questions about what they are doing, what their expectations are and what their plan is to meet those expectations.

The internet can be a powerful tool that can put you on solid footing with bigger companies. On the other hand, the other companies may have more money to pay for advertising. Here are a couple of things to keep in mind as you analyze your internet marketing strategy.

Advantage of Internet Marketing

– your store is open, 24 hrs a day, 7 days a week. Further, your customers are worldwide in reach, and can shop anytime that they want to

– the cost of spreading your message is next to nothing. Emailing your subscription base is more oftne cheaper than sending a letter through the mail

– updating your subscribers can be done almost instantly through email. Visitors to your website can get up to the minute information on each visit. If you are having a sale, your customers can start shopping at the discounted prices literally as soon as they open their email

– if you have an information sensitive business, such as a law firm, newspaper or online magazine, you can deliver your products directly to your customers without having to use a courier

Disadvantages of Internet Marketing

– online marketing is not free. The cost of software, hardware, wed site design, maintenance of your site, online distribution costs and of course, time, all must be factored into the cost of providing your service or product.

– slightly over 50% of households shop online. While that number will continue to grow, you are reaching less than two out of three households.

– the internet is still regarded as a source of information gathering for the majority of your customers. Of the number of visitors to your site, the vast majority of visitors who are motivated to buy will do so in person. Many people prefer the live interaction when they buy. If you have a small business with one location, this may deter customers from buying.

– easier to have outdated information on your site, thus timing of updates is critical

– there is no replacement for good old fashioned customer service. The majority of internet marketers lack customer service and inquiry response programs. As a result, many online visitors to your site will already have painted your site as poor service before they have even contacted you. The majority of websites also have poor navigation, which makes it difficult for your visitor to find what they are looking for. Many sites were created with a marketing view, not a customer service point of view.

– is your site secure? Does your customer know this? There are many incorrect stereotypes about the security of the internet out there. As a result, many of your visitors will not want to use their credit card to make a purchase. The fear of having their credit card info stolen is a clear and present danger in the minds of your visitors

– there is a lot of competition for your product already out there. By the time your visitor finds you, they have already been clicking many links. Unless they can find what they are looking for quickly, they are gone.

– many web visitors expect something for free. What do you have to offer them?

There are many other pros and cons of internet marketing. Its important for you to consider each when creating your internet marketing strategy. Each of the disadvantages can be overcome, but only if you view the customer experience from the eyes of your customer, not as an internet marketer.

[ad_2]

Source by Christopher W Smith

Many Facets of Online Marketing

[ad_1]

Businesses are all about selling and buying, supply and demand. If you have something which someone out there may want, you have a good chance of making a transaction and some revenue; provided you can get to that ‘someone’.

Cold calls were tough in the days of old; so was snail mail. With the birth of technology and its ever growing sophistication day by day, you can find that ‘someone’ today much more easily than a decade ago.

Online marketing unleashes most, if not all, binds and ties on the closed doors of sale opportunities that can promote a merchant’s goods and services. There are many different terms given to it today as in Internet marketing, Web marketing, E-marketing and the like, but they all say the same thing; using the almost unlimited technology to get that sale to boost the revenue.

Internet marketing is not only for the big boys, established and huge in size and reputation; it is also not for the small and medium businesses too; the buck doesn’t stop there. Web marketing is also possible for the individual, male or female, young or old, regardless of location, experience, reputation or product/service offering.

Internet marketing is really using the Internet to contact and connect with a broad audience worldwide in offering products and services which are to be translated into positive and fast responses that benefit the merchant or advertiser.

Web marketing can come in various forms: advertisements of company products and services, e-mails of information and contact, company website, surveys and feedback from customers and the like. This advanced and growing popular tool is effective in many ways: increasing the traffic to the merchant’s homepage, generate more leads to the merchant’s products and services, and bottom line of driving home the sales or closing the deal.

There are many online or Internet marketing solutions available in the market today that can be self-developed, customized or off-the-rack packages which are quite affordable and effective. Many merchants or individuals may purchase one or more of these easily available online marketing tools for their business enhancement, or they may choose to outsource their online marketing to service providers who will perform the needful on their behalf for a fee.

Whichever is your preference, the bottom line is still the effectiveness of the online marketing tool or solution which will translate leads into revenue. This will happen when the customer’s needs and wants are identified properly to be satisfied through the applied online marketing tool, solution or strategy.

So, whether through e-mailing, websites, advertisements, article write ups or search engines, online marketing can increase your return on investment, if you are game and persistent.

[ad_2]

Source by Sanjay Soni

Blog Marketing With A Digital Marketing Agency

[ad_1]

Today, if you’re in business, you need to do digital marketing. There’s no escaping it if you want success, and to do digital marketing correctly, you need to partner with a high quality agency. So the question is, what should the agency which you choose be able to do for you?

Blog marketing is highly important today. If your business is without a good blog that is constantly kept fresh and updated, you are deficient in your digital marketing efforts. Then there’s the matter of getting people to find it and read it. Formerly a luxury rather than a necessity, blog marketing is now a core part of any online communications strategy. It ensures that you keep up customer engagement and constantly maintain an open source of communication that prospects and customers can use to get better understanding of your business. And you need to partner with someone who understands all of this, and knows what to do for you with regards to blog marketing.

Businesses can’t just assume that established customers will stay around for years to come these days. People want new, fresh insights all the time these days. Effective blogs means that you are always offering something of value to your customers at not charge to them, inspiring them to give you repeat visits, all the more likely to give you repeat business. You can use a blog to communicate about special promotional offers, discounts, and how your company or brand are different and unique.

There has been a huge increase in blog e-commerce in the last several years. Blogs, it’s not understood, can be utilised as new channels for engaging directly with customers. When it comes to marketing your business you have to face the fact that doing so is no longer transactional and one way. More than ever, you must understand precisely what is important to your customers and demonstrate to them how you’ll deliver it, and show forth what’s important to you.

Thus, you need to partner with an agency that will ensure that your blog and all blog activities are carried out with the focus being on you, not on what the agency wants to write. A blog needs to communicate your personality and beliefs clearly and openly. This means for you that you need an agency that will take the time to understand what is important to you as well as to your customers, an agency that, utilising your expert knowledge, creates and manages a bespoke blog marketing strategy which at once materialises traffic and keeps your visitors coming back for more.

Your selected agency should also look to integrate social media platforms to increase the exposure of your brand, including:

  • YouTube
  • Twitter
  • Facebook integration

Yes, you need a digital marketing agency today that is staffed by creative writers who know how to communicate your vision, uniqueness, and brand in interesting, reader-grabbing ways. You need a digital marketing agency whose writers know how to make readers feel like they’re getting something valuable for free, for this is what inspires those readers sooner or later to buy from you. Don’t neglect blog marketing in today’s world of fast and effective communications.

[ad_2]

Source by Vernon Robinson

Why Video Marketing Is So Important and How to Do It

[ad_1]

Have you got a business online? Do you require some fresh, exciting marketing strategies? If so, video marketing might be just the solution for you. Posting videos on the internet is a wonderful way to generate a new client-base and stay connected with your existing customers. In order to find out more, keep reading.

Marketing videos are best when left short and sweet, focused only about the point you would like to make. Most people have a short attention span and want to have the information that they’re searching for, covered quickly. When a longer video is unavoidable, consider dividing it into targeted segments which can be watched in stages or individually to capture a specific bit of information.

Quantity and quality must both be looked at when making videos because both aspects matter to viewers. Videos should be uploaded regularly so your customers have something new to look forward to on your channel. Making new videos also forces others to cover new topics, meaning a number of your videos are more inclined to interest customers. The more videos you produce, the greater your exposure will be.

Give your customers awesome content and your video may just go viral. Top-of-the-line equipment is not required when making videos. If the information is relevant, people will sit through a mildly boring video. If you can afford one, it is still a wise idea, however, to acquire an effective camera for creating your video content.

They won’t necessarily come even though you build it. Promoting yourself can be just as important as creating content. When you market well, more people will spot your videos and spread the word about your good ones. So marketing through good videos is essential for your online marketing strategy.

You will have a limited time frame to capture the interest of the viewers so use it well. The 1st 15-20 seconds of your own video are key. The first few seconds must engage and captivate your audience to make sure they continue to watch the video in its entirety.

If you would like customers to purchase something, you should use a visible and working link in the description text. When possible, also include this link from the video player. This ensures it can’t be stripped as a result.

People like to feel like you can be trusted! Be truthful in your video and be honest about the product or service that you are discussing. By speaking with sincerity, individuals will be far more likely to take to heart the issue you have presented and revisit your videos in the future.

Collect important data surrounding the topic of the video first. Use the information to create your video – hone the information, better the machine, produce it in a professional way, then release it to everyone and do it all over again with more topics.

Always provide some kind of call to action following each video. Let your viewers know where they could get the products or services you just described or considered. Make it simple for your website visitors to go to by making your instructions simple and clear. Encourage them to act quickly and be clear about the way to this. Include a telephone call to action in your video marketing campaign. Specific, bold calls to action are a smart way to wrap up your videos.

Advertising through video marketing really can lead to increased profits and a larger customer base. Keep what you’ve learned in mind as you go about employing this approach to advertise your business.

[ad_2]

Source by Matthew Way

Guerrilla Marketing Methods – Canvassing

[ad_1]

You may have seen this term used in conjunction with political campaigns, and in fact that’s one of the most common reasons to employ canvassing. However, this technique can also be used effectively for guerrilla marketing.

What is it?

Canvassing refers to advertising that reaches out to a group of target consumers, usually in the same geographic location, on an individual level. A simple example of a canvassing campaign would be a new pizza place sending its employees out with stacks of flyers, to be left on or under as many doors in their delivery area as possible.

Other canvassing techniques include:

  • Door to door introductions (think Jehovah’s Witness here).
  • Parking lot flyer distribution.
  • Sidewalk or mall sampling.
  • Telephone campaigns.

How do you do it?

Though there is some monetary expense involved in most canvassing campaigns (usually to print the materials you plan to distribute), this type of marketing can be both inexpensive and effective. There are three stages to a successful canvassing campaign: planning, preparation, and distribution.

Planning: This, of course, is the most important. You have to plan the materials themselves, and you also have to determine the distribution area or method that will be most effective for you and your business.

For a local business, you will of course be interested in canvassing locally. You can distribute flyers door to door (be sure to check your area laws before you start passing out material this way), hang them on community bulletin boards or telephone poles (again, check with local ordinances here), or plan an area mailing campaign.

You can also make arrangements with other local businesses to hand out your materials (flyers, business cards, brochures, and bookmarks, to name a few) in exchange for advertising for them. If you have materials available, be sure to stay alert in regards to community events that may attract your target market.

If your business is primarily online, your canvassing area will consist of websites and forums your target customers frequent, as well as individual e-mails. Be sure to do your research and have a list of these places, along with the methods you can use to attract interest there (banner ads, forum memberships, guest blogging, articles, newsletters, and the like).

When planning your materials, make sure you spend some time getting them as attractive and interesting as possible. Comb your wording for spelling and grammatical errors — not only can these make for a bad first impression to customers, but they can also end up with some unintended consequences. As an extreme example, imagine what would happen if the Motel Six chain missed a typo, and launched an advertising campaign for Motel Sex!

Your mistakes may not be as outrageous, but if you make a mistake in your advertising materials, your customers will be more likely to remember you for your mistakes than the quality of your products or services.

Also, make sure your material is exciting and compelling. Remember your USP? Take the aspect of your business that sets it apart from your competitors and emphasize it in your marketing copy. If you can come up with a catchy phrase or slogan, a recognizable icon, or a fun play on words that describes your business, this short and sweet message can go a long way on your materials.

Preparation: Once you’ve decided on your materials, you have to create them. If you are sending out a small batch of flyers, business cards, or brochures, you may be able to make them yourself with a high-quality printer. A commercial printer is usually more economical for larger quantities. Places like Staples and Kinko’s have become more affordable than ever, and there are several competitive online companies like VistaPrint.com to choose from as well.

You will need to supply the printer with a file to print from. With the proliferation of desktop publishing software, you will likely be able to design the materials yourself. However, be sure to invest a lot of time and make it a professional presentation. If you don’t feel confident in creating great-looking and sounding promotional material, you may want to consider hiring a freelance designer or copywriter — you’ll pay a one-time price for material you can use over and over.

Distribution: This refers to actually getting the material to your customers. You can distribute flyers yourself, or enlist volunteers to help. Volunteers, partners, or anyone who’s willing to spend some time helping you promote may be willing to stand in high-traffic areas like malls or transportation terminals and hand out your material.

You may be mailing out your materials, in which case your distribution involves a trip to the post office. If you’re partnering with another local business, you’ll simply have to drop off a stack of materials with them.

If you plan an online canvassing campaign, it’s a good idea to try and coordinate the various venues and have them hit within the same time frame. Multiple banners, ads, articles, forum posts, blog entries, and e-mails that reach your target audience more than once will help to reinforce your business in their minds, and help them remember you the next time they need your product or service.

Summary

  • Canvassing is any marketing method that reaches multiple consumers on an individual basis
  • There are many forms of canvassing, including flyer and brochure distribution, sampling, telephone or door-to-door marketing, and online campaigns
  • Canvassing is most effective when you have researched your target market demographic and can access a number of them in the same area
  • Other businesses make excellent canvassing partners, since you can reach all of their customers without much effort
  • Canvassing relies on a strong message and well-written material to achieve results
  • Distribution, the final step of canvassing, can take place in person, online, or through a third party

[ad_2]

Source by Chan Peng Joon

Basic Principles Of An Ascension Marketing Model

[ad_1]

To be successful online selling your information products, you must have a sales funnel. Every successful marketer has one, so you need one too. There are a million different ways to put together a sales funnel, but the ascension model seems to be very popular among most online marketers. In this article, I’ll explain the basic principles of an ascension marketing model and why it’s so popular.

The basic premise is to move people through your sales funnel from low to high priced products. When people start in the sales funnel, they can’t advance without buying the product in front of them. They get introduced to the first product at an ‘entry level’ price. That might be a $10 or $20 product, most likely being a 1 hour product. When they buy, they’ll be introduced to the next product, which might be a 3 hour course for $97.

After that, a 5-10 hour course ranging from $297 to $497 is appropriate for the third products. Finally, the last product in the funnel is the top product you have. Typically, this will be a 10-20 hour course for $997 and up. It could be group coaching, personal coaching, a home study course, whatever.

This model really only requires 4 different levels of products to make it work. Think of the model as a filtering process, where only the right people for you buy your best products. Obviously you’re going to have fewer buyers at each level, but the revenue gained from the higher priced products is well worth it. If you do the math with 1000 subscribers and only 20% buying from each level, the money made is nice.

The good thing about this model is it’s easy to start with. It makes the most sense because you only want people who are serious to buy your products. This model is also easy to grow with as you can add more products to each level. If people don’t buy the first product in your funnel at the entry level price, maybe they’ll buy the next one.

This model is easy to automate with email auto responder systems that do all of the work and thinking for you. This model is the easiest for consistent income. If you know where each level converts at, you can forecast your income for every 1000 subscribers to your list.

The drawback is that it takes time to get people from your starting products to your high priced programs. Depending on your niche or your business, your high end product may be your ‘bread and butter’. If it takes them a long time to get there, it may affect your overall business growth.

[ad_2]

Source by GT Allen

Network Marketing The Organic Way

[ad_1]

Network marketing is, or should be, organic by definition. After all, it comes about as a natural product, or byproduct, of normal actions of you, the network marketer. Like most things organic, it might benefit a little from some planting, fertilizing and removal of parasites.

A genuine “network marketer” is concentrating more on the network than the marketing side of the equation. Many of the sales made by network marketers come more often from the trust and relationship the buyer has with the marketer rather than from the perceived qualities of the product itself. Make no mistake here, a good product at a reasonable price can influence a lot of potential buyers, but the trust in the seller will have a lot more to do with success, all other things being equal.

This brings up a point for those interested in getting into a network marketing program, but who are afraid of having to “sell” things. If done properly, the major “job” of the network marketer is to continually expand their circle of friends and acquaintances. It’s a rough life, isn’t it?

Another point to remember is that many internet business opportunities and internet marketing techniques adapt themselves quite easily to the network marketing model. The main difference the network is built in cyberspace and you may never see a single customer.

HOW TO BUILD A NETWORK

There are many places and activities that are good for building your network, but there are a couple of steps you might want to take first.

* Prepare yourself: At first, there are going to be two strong tendencies on your part. One is to throw up your hands and quit at the first question or contact, the other is going to be the desire to make every meeting into a sale. Both of these will probably be influenced primarily by ignorance. If you don’t know what you are talking about, you will either avoid the topic completely, or babble idiotically.

You should definitely be as familiar as possible with your company, its history, its place in the business community, the products you sell, prices, return policies, and the business opportunity itself, in the case of a multi-level-marketing business. You don’t have to have every figure or statistic immediately at hand, that’s what brochures, website, and lunch dates are for, but you should be able to present a rational overview without consternation.

You should also prepare some simple, tantalizing responses to such beautiful lead in questions such as, “And what business are YOU in?” In his book “The Wave 4 Way To Building Your Downline,” Richard Poe offers tips from a successful network marketing professional named Jerry Campisi. When asked what he does for a living, Jerry would commonly reply, “I’m a lifestyle marketer.” This response would very often elicit a request for further details on the part of the listener who would then be in the position of asking about what Jerry had to sell rather than having to run away from a sales pitch.

In his network marketing classic, “Big Al’s Super Prospecting: Special Offers & Quick-Start Systems”, Tom “Big Al” Schreiter offers much the same advice, including a list of sixteen possible responses, such as, “I put people on the fast track to retirement. I save them money and help them retire 15 years early”. See how it works?

* Prepare your tools: It doesn’t hurt to have some brochures in your pocket or purse, but the biggest single physical network marketing tool you will need for building your business and your network is the simple business card. Always have plenty of these with you and hand them out liberally. They should be simple and unobtrusive but should give the prospect all they need to get in touch with you. They should NOT be sales pitches, although they can contain the name of your business and/or a quick overview of your business. For example: Bob’s Mowing – Complete Landscaping and Lawn Care. It is also a plus to include a website and email, particularly if they contain information about your business: bobrobertslandscaping.com, email bob@bobrobertslandscaping.com. That website did not exist when I wrote this, by the way, so if you are Bob Roberts and are in landscaping, go for it!

WHERE TO BUILD YOUR NETWORK

Your network will be mainly built from two groups, professional contacts and social contacts. I view professional contacts as two groups, although there might be some overlap or blurring between the two. I refer to connected and non-connected professionals.

YOUR PROFESSIONAL NETWORK

Connected professionals are the people you work with or come in contact with as a result of your “real” business if you are just getting started in network marketing. You have to be careful here as you can alienate someone you need for your regular business, or you might create a conflict or overstep a boundary. Just as one example, many companies frown on soliciting and might consider even talking about your network business as grounds for censure or even firing.

Non-connected professionals are those such as property managers, real estate agents, car sales people, and others who may already have a rich network of contacts, who may have some sales experience or expertise, and who might be interested in your opportunity if not your product. I won’t call these people “fair game”, but you certainly do have a little more latitude in contacting them and explaining your business, and having them join you could be quite a boost.

YOUR SOCIAL NETWORK

You may already have a broad network of social contacts, but here are a few suggestions of what you can do to broaden this network.

1. Public places and events: You can frequent malls, fairs, coffee shops, sidewalk sales, garage sales, and other group functions…all in the interest of broadening your reach. Stay away from selling. Talk of generalities or the weather, or who won the game last night, but have your cards ready and know what you are going to say when the moment arrives. A lady asked me about a wrap I had on my wrist the other day, and I jokingly replied that it was an occupational hazard. I spent so much time making money on my computer that I must have gotten carpal tunnel syndrome. Trust me, after that, she was more interested in the money she could make than possible damage to her arm. By the way, I switched to an ergonomic keyboard and mouse along with a better chair and it cleared up.

2. Clubs and organizations: While many of these are targeted groups with agendas of their own, there are a great many opportunities to network with the membership, and they are a great way to expand your own group of contacts. You can also sometimes get some great help in other ways as well. More than one person, including myself, has gotten a good job through a social contact, or a good price on furniture.

3. Speaking engagements: If you are knowledgeable on a subject related to your business, you can provide free workshops, classes, or talks on that subject. Don’t think it works? I once watched woman who sold self-defense items such as pepper spray, whistles, and books, sell over 200 items after giving a 45 minute talk on protecting yourself.

4. Business lunches or seminars: Here’s an opportunity to mingle with like minded people who might be interested in what you have to offer. It’s a great time to exchange cards and practice your “what do you do for a living?” response. By the way, there is a website called MeetUp.com. You can go there and sign up to join or start groups of people in your area who share your interests. Two weeks from today, I am going to participate in a seminar on search engine optimization. The audience will include a lot of people who will be interested in internet marketing…a topic I know a little about. I wonder if I can give them a card?

There are many other situations such as PTA meetings, weddings, and even church functions which become great network marketing opportunities when you leave the selling at home and concentrate on making friends and acquaintances.

[ad_2]

Source by Donovan Baldwin

Online Marketing Surveys – Measuring the 4 P’s

[ad_1]

Online surveys are giving marketing professionals dynamic tools to help measure, analyze, and grow their business. The latest Internet survey software provides valuable insights into how customers make decisions. It helps businesses make smarter choices about the four “P’s” that determine success in the marketplace: product, price, placement, and promotion.

New Product Surveys: Design, Test, Design

Savvy business owners know that marketing should begin long before their products hit the stores. Marketing should begin with the product itself, and with an in-depth understanding customer’s needs and preferences.

Powerful new questionnaire software gives businesses a revealing glimpse into the minds of potential customers. Market research surveys can help a business rethink product design, or maybe just fine tune it a bit. In simple terms, these surveys can help a business give people what they want.

New product surveys try to get at the perceived needs of customers. They ask questions like:

  • How much cargo space do you need in your truck?
  • How many watts does your backup power supply need to generate?
  • How often do your drive on icy roads?

Questions like these can help a business decide if its product line meets the needs of potential customers, or if there are gaps in the line that need to be filled. Questionnaire software allows a business to sort responses by age, gender, location, income and many other variables. This enables a business to target products to the needs of specific market segments.

New product surveys also try to determine the benefits that are most important to customers. Take vitamins as an example. Are customers mainly interested in vitamins that will help them feel better or boost their memory or improve their heart health? Questionnaire software uses sophisticated ranking questions to help isolate the benefits that people care about most.

New product surveys also help a business learn what features are important to customers. If customers show little interest in a particular feature, a business may decide to offer it as an option rather than a standard part of its products. On the other hand, if a feature shows up on a survey as being very popular, a business might decide to include it in all of its products, and emphasize it in its marketing campaign.

Conjoint Analysis: Examine the trade-offs that customers make when purchasing a product

Conjoint analysis serves many purposes in market research, but it is especially useful in making decisions about price. Here’s how it works. Suppose a traveler is thinking about booking a hotel room. Two hotels next to each other offer rooms at the same price, but one hotel has an indoor pool and the other does not. If the traveler enjoys swimming, he will probably pick the hotel with the pool, since there is no difference in price.

Our traveler does a little more research and finds that the hotel that does not have a pool offers room service, which sounds wonderfully self-indulgent. Now our traveler has to make a decision. What does he value more, a pool or room service? Suppose our traveler then learns that the hotel with the pool is offering a ten percent discount. Now things are really getting complicated.

Conjoint analysis enables a marketer to examine the trade-offs that customers make in buying a product. It allows a marketer to see which features of a product are most valuable to customers and how much extra they are willing to pay for a particular feature or combination of features. The purpose of conjoint analysis is to determine what combination of variables is most influential in a customer’s decision to buy.

Conjoint analysis also helps a marketer set an optimal price for a product. It allows the marketer to see the point at which price outweighs benefits in the consumer’s mind. Although this type of analysis sounds complicated, internet survey software makes it simple. The most sophisticated systems enable marketers to create online surveys using an intuitive wizard interface. They present the results of the analysis in a variety of formats that help marketing professionals make informed decisions.

Placement and the Purchase Process

Market research surveys can also provide valuable information about how people prefer to shop. Do they typically buy certain types of products online, or do they prefer to visit a store? If they like to shop in person, do they prefer no-frills discount stores or stores that offer advice and greater customer service? Do they buy from catalogs? If they do, do they mail in their orders or use the catalog to shop online?

The purpose of all these questions is to discover how people feel about the purchasing experience. Sometimes two companies might offer virtually identical products, but one company is much more successful because it provides customers the kind of purchasing experience they find comfortable. For example, some car dealers advertise that they do not haggle over price. They know that some people are uncomfortable with the sort of price negotiations that are common in the car business.

Purchase process surveys need to focus on specific types of products. For example, some people routinely buy DVDs in discount stores, but they would go to an electronics store to buy a DVD player. A well-designed online survey can isolate customers’ purchasing preferences for different types of products.

Purchase process surveys can also help businesses improve customer service. For example, a survey might reveal that customers find a business’s website difficult to navigate. Businesses can use this type of data to make the purchasing experience more pleasant and convenient for customers.

Promotion: Advertising Effectiveness Surveys

Advertising effectiveness surveys help a business make the most of its advertising budget.

Advertising decisions have become extremely complicated. Many people – especially young people – spend more time online than watching television. But are online ads as effective as TV ads? And if a business decides to use TV ads, which of the hundreds of cable channels should it focus on? And what about the print media and outdoor advertising? What place do they have in a well-planned marketing campaign?

The answers to all these questions are different for different products and for different segments of the market. Marketers need reliable data to make informed decisions about their advertising budgets. Fortunately, online surveys provide an economical way to gather and analyze this information.

An advertising effectiveness survey can determine how consumers react to an ad, what they remember, how they felt afterwards, how the ad can be improved, and if the ad’s intention was served. A sequence of surveys can measure brand awareness before, during, and after a campaign. As with other types of online surveys, the results can be analyzed by age, gender, income, and other variables to ensure that ads are reaching the correct demographic group.

Some businesses rely on sales performance to gauge the effectiveness of their advertising. They assume that if they are doing better than their competitors, their ads must be working. This approach ignores the fact that sales are determined by a multitude of factors, including price, quality, and competition. A business may be doing well, but more effective ads could make its performance even better.

Boosting the Bottom Line

Online market research surveys are an inexpensive, economical way to improve every phase of marketing: product design, placement, positioning and promotion. Surveys can tell a business what it is doing wrong or right and how it can do better. An investment in a well-planned online survey can pay for itself many times over in increased sales and a healthier bottom line.

[ad_2]

Source by Jaime Brugueras

Make Money Online by Selling Other People’s Products

[ad_1]

A lot of people are now getting into internet businesses and online marketing either to add extra income or eventually making it their primary source of income. Why? Because online marketing can provide better benefits!

First, you can contact and communicate with just about anybody in the world who has internet connection if you advertise your products online. That indicates a broader market reach for you, which can convert to larger profits. Second, setting up an internet based business needs only a portion of the cost required to set up an actual company establishment, which indicates lesser expenses for the business owner

Another thing that has drawn a lot of attention from people towards online marketing is the fact that you are not required to have your own product to begin. In online marketing, anyone can start generating profits online just by promoting, or even by just trying to sell other people’s items. Getting started with this type of marketing procedure is actually quite simple. All that you need to do is to set up a compliance agreement with an online merchant or vendor, and after everything is set up, one can instantly begin to generate profits by promoting the vendor’s or the store’s items.

Furthermore, the most popular and the fastest method of selling other people’s products and services on the internet is affiliate marketing. Affiliate marketing, in its basic definition, is a relationship between an internet merchant or store, who has items to sell, and his affiliates, who are willing to sell the vendor’s product on their website.

In a common affiliate marketing set up, the vendor provides his affiliates with advertisements, either banner or text type that directly links to his site. The affiliates will then get these ads placed on their site and they get compensated whenever visitors or product purchases directed to the vendor’s web page. Affiliates are often compensated on sales by commission, although other online product vendors would opt to pay a set fee for the affiliate’s compensation.

Getting started to make money online through affiliate marketing is fast and simple. You just need to sign up as an affiliate marketer to an affiliate program. Another option is to sign up as an affiliate on an affiliate network that hosts different affiliate programs. Signing up usually costs nothing, although some networks might require you to pay a small fee that may be the amount as a payment for the additional service those companies render like tools, webinars and training materials.

When you sign up with an affiliate program, you are usually required to fill up an information form about yourself. Some affiliate marketing programs may also need you to present the URL of your web page and describe its content. This will allow the retailers to verify that you actually have a web page with material that are relevant to their products. Some affiliate programs, however, does not require you to have a website. After filling out the form, you are then free to choose the affiliate programs you want to use.

After signing up with an affiliate program and becoming an affiliate, you are now ready to make money online by selling other people’s products. How do you make money? There are actually various ways for you to generate income as an affiliate marketer, and most of these ways depends on the type of affiliate program you’ve sign up for.

A lot of affiliate programs pay their affiliates in either of three methods: pay-per-click (PPC), payper-sale (PPS), or pay-per-lead (PPL). In pay-per-click marketing, the affiliate is compensated whenever he directs traffic to the vendor’s site. PPS and PPL online marketing programs is different. In PPS, the affiliate only gets paid when his referral converts into a sale. In typical PPS online marketing program, the affiliate would usually get 15% to 20% commission for each conversion. Pay Per Lead works the same way, although affiliates are paid a fixed compensation whenever his referral converts into a lead for the vendor.

Some affiliate programs are two-tier, which means the affiliate is also allowed to refer other affiliates to the vendor. In such affiliate program, the affiliate would not only be paid for the visits or sales that he would redirect to the merchant’s site but also for the visits or sales directed by the affiliates who signed up with the program through his referral.

Another way of earning more profits with affiliate marketing is through residual affiliate programs. Residual marketing programs are affiliate programs where the affiliate gets compensated a number of times for as long as the vendor keeps the customer the affiliate has recommended to his site. One type of residual program gets the affiliate compensated a commission every time the referred customer purchases something on the vendor’s site.

Another form of residual program gets the affiliate paid every month for as long as the merchant keeps the customer being referred.

With a lot of choices available and a lot of methods to generate income, affiliate marketing is simply the most popular and the easiest way to earn cash by selling other people’s products on the internet. As to how much cash an affiliate can generate from affiliate programs actually depends on the affiliate. A persevering and diligent affiliate would certainly get more from affiliate marketing compared to those who would simply sign up and forget about it later on.

[ad_2]

Source by Clive Hitchcock