Passive Incomes

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One of the very first things that caught my imagination when I first began to explore the world of internet marketing was the concept of developing passive income streams. The idea that money could come flowing into my bank account whilst I was enjoying a meal out with the family, even whilst I was asleep really fired my imagination. Being paid many times for work that you have done just the once is obviously very appealing.

My background is in the world of music. As an oboist, if I get booked for a concert I receive the going rate for that performance. I am paid just the once for my time and expertise. As a composer, it’s a different matter. Back in 1980 I was commissioned to write a book of easy pieces for young oboists by a major publisher. This I was happy to do. When completed the book was taken up by the Associated Board of the Royal Schools of Music and put into their exam syllabus. The book, happily, became widely used and for 30 years remained on their exam list.

A couple of years ago, in a resetting of the syllabus, it was finally removed in favour of other music. Shortly after that I did a rough calculation. Despite selling for just a few pounds a copy, over those 30 years it brought me in a grand total of about £10,000. THAT, DEAR FRIENDS, IS PASSIVE INCOME! A book that took me about 3 or 4 weeks to compose back in 1980 earned me all that money over many years.

There are a variety of ways in the realm of internet marketing which can be used to create types of passive incomes. Rather than just selling individual items online we can provide courses, monthly information in one form or another or a series of related products on a particular topic. Given that the vast majority of products retailed on the internet are informational, it is fairly obvious that information is an open-ended resource. When a customer buys some information, there will inevitably be more follow-up information which would be of interest to that person; – one e-book, even one 6 part course, is not the end of the story by any means.

The use of an Autoresponder is essential to set up your passive income products to work on auto-pilot. This is smart passive income as these autoresponders can be programmed to send out regular messages to customers; electronically deliver newsletters or monthly digital products; send out instant welcome messages to new opt-ins to your list and all this without any ongoing input from you. This auto-pilot set up will continue to work for years if you want it to.

I remember being a subscriber to “World Books” in my youth. Each month I would receive a card on which was a recommended book with a list of alternatives. I bought regularly from the options on those cards. Every one of their subscribers would receive such a card each month so it isn’t difficult to see how they remained so successful for so long. Their subscriber list generated monthly passive income.

Incorporating products or services into your internet marketing which bring in passive incomes is not a difficult thing to do. It was something that appealed to me when I first encountered it; – and it still does!

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Source by Rob J Hinchliffe

Digital Marketing – Revolutionized Marketing and Different Innovative Strategies

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Digital Marketing is much like modern architecture in many ways. It is the way of the world and these guidelines are just a start to get your business off on the right foot. Mastering digital marketing isn’t a cakewalk. According to the Digital Marketing Institute, it is the required result of digital channels to promote or market products and services to consumers and businesses. It believed to be wavering these days as many companies that once used the old style of marketing are now going digital. It is essential in today’s world that a company which exists physically, must exist digitally as well. It is believed that existing digitally enhances advertising process. There exist a different and more approachable digital marketing tools like web designing, pay-per-click marketing, SMS, and email marketing. The following article will educate you in not one but many ways.

Direct marketing and advertising is an advertising in which companies offer physical marketing and advertising materials to consumers to communicate details about a service or product. Inbound marketing can likewise be an essential tool in the continuing retention of present customers, by creating communication with those customers and enabling business to engage with other customers by giving informative, educational result together with product promotions. While outbound marketing could reach a larger audience, additionally, it runs the danger of barring uninterested consumers also. If you prefer to do better marketing without harming your finances, direct marketing will probably be somewhat decent for you. Second, content promotion is a pull, instead of a push, strategy. To the contrary, it is a refreshingly new concept in marketing which provides a unique comprehension of consumer behaviour.

Content can typically be about a service or a product, it might be item, price, service charges or the selling of digital products like books, movies or software. It is something that helps in relaying old customers and thereby helps in pulling traffic from popular search engines. The very first and most crucial issue is quality content, try using attractive words that could connect nicely with readers. Step one on any advertising (or indeed, marketing) campaign needs to be to recognize the aims and goals of the campaign and the way they fit into the aims and goals of the business all around. Digital advertising and marketing campaigns will need to rely on these limits to be prosperous. Together with creating great advertising text (copy), you may want to study the way you can earn a corporation’s marketing campaigns visually appealing, through the usage of banners, images, videos and more.

Although these facts may be true, but sometimes it gets difficult to do all these techniques in the company. Therefore, known and recognized companies and firms may hire a digital marketing agency to do on behalf of them. Most renowned digital marketing agency may not only offer quality and dependable benefits, also they have a digital marketing and advertising strategist which may help plan the most helpful campaigns. To be successful in today’s day, companies need to continuously create new content that doesn’t only get them found but also lets them capture leads. Soon it won’t be enough for businesses to understand what you might want. All businesses wish to strengthen their relationship with clients and prospects. Now everyone is aware of what the business is shooting for. It is essential that businesses optimize their online properties effectively to be able to get to the top of the entire important search engine result page.

Even though many mistake digital for internet, to their surprise online marketing is only a part of the huge digital marketing framework. In a broader sense, the net is the centre of digital marketing. It has made easier for marketing managers to measure the results of a campaign. Since you can see the internet is by far not the only spot for marketers to assemble success, even in past couple of years. The web and the world have brought in an entire new perception of the advertising market. Thus, if you need to effectively advertise your business on the internet then seek the services of a renowned digital advertising company at the earliest.

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Source by Anil G L

Outsourcing Your Online Business

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Watching the better quiz shows on the TV is a favourite pastime of mine. One thing that strikes me, and others I’m sure, is that some questions which I can’t even hazard a guess at are answered by some contestants with ease, whilst other questions to which I instantly know the answers receive a blank look in the studio. The reason is obvious, when it comes to general knowledge nobody can know everything about everything. It is the very nature of general knowledge; nobody, regardless of how clever they are, can know the answer to every question.

It is true in life that no individual can be good at everything. Kevin may be a great cook whilst Susie can’t even boil an egg without burning the house down. On the other hand, Susie may be a brilliant musician whereas Kevin is tone deaf. We all have our skills and our areas of incompetence; our strengths and our weaknesses. That is the nature of things.

This is just as true in the sphere of internet marketing as anywhere else. Although the basic strategy for running an online business is straight-forward there are lots of different skills to apply to a successful project. Very few people feel totally confident in every area, especially in the early months of starting up a business. One person may be good at the technical side and poor at copywriting whilst another may be the complete opposite. This is where outsourcing your online business comes into its own. This article will give you ideas as to what and how to outsource.

So, what is outsourcing? Companies such as “Upwork” and “Fiverr” offer outsourcing services and will take on work which you, as a marketer, are less happy with. For a very small financial outlay you can find professionals through such companies who will do the tasks which you feel unhappy with. If you need to have a website built, they can help. If you need a sales letter written, they will do the work for you. If you need articles written, email follow-up sequences created, rebranding work done, keywords researched, etc. etc. it can all be outsourced to experts who will do the work for a small fee. So, by outsourcing you will leave yourself the time to work on the things you can do well. It’s a no-brainer really! Ideally, internet marketers should ultimately aim to do all these different tasks themselves but this takes time. Let outsourcing take the pressure off, especially when you are new to the business. If this were an expensive option then it might be better to struggle through yourself; – but it isn’t expensive so why not use it!

Another aspect of outsourcing is the use of Fulfilment Houses. These are companies who will deal with all the product processing. They will produce, pack and send out your DVDs, printed reports, etc. for a small fee per item, thus relieving you of the time commitment, time which you can then spend on developing new products and planning your next campaign. The profit margins in internet marketing are so big that the cost of outsourcing online business will hardly be noticed.

To summarise, if there are aspects of your internet marketing business which you don’t feel you have the skills to fulfil yourself then outsource it. Find expert professional help which is readily available to do the work for you. The cost is very small, especially in the light of the internet marketing profit margins, so use it. The benefits in having this work done professionally will, almost certainly, be reflected in your sales.

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Source by Rob J Hinchliffe

Online Marketing Focus: SEO And Social Media

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Small business owners have a wide array of marketing choices when selecting the right online marketing strategy to pursue with the goal of finding new leads that actually turn into sales. The most popular being paid advertising, SEO campaigns, and Social Media Marketing. Making a site that is streamlined to be attractive to the search engines through Search Engine Optimization (SEO) is one of the most talked about tactics that drives traffic to websites generally through Google. It is always important to build a website based on proven SEO principals, but in today’s online world failing to engage with the community through social media sites is a big mistake.

Google now puts value on the number of shares, likes, +1’s, etc. that a site receives when producing its search results. Therefore social media campaigns also have an impact on a company’s search rankings for their desired keywords. A great SEO strategy with lots of backlinks is no longer enough to gain high visibility and traction online. The best marketing campaigns for a small business include a combination of both solid SEO principles and promotion of social media channels. Paid search advertising and banner ad space can get a new site the exposure it needs to reach customers; but it is usually way too expensive for most small business marketing budgets.

Basic SEO Principals

In order to get the most out of your social media campaigns it is wise to have a site built based on best practices concerning search engine optimization. The following are a few guidelines that are important for your web development team to follow when designing your site. But doing these alone will not drive the traffic you desire until you begin sharing your website’s content on Twitter, Facebook, and elsewhere providing readers the opportunity to share, like or +1 the content you are distributing.

– Create a site map.

– Develop unique page titles, keywords, and page descriptions.

– Use keywords in key positions in headers and body of text, but do not overdo it.

– Create backlinks, but use a family of similar keywords not just one or two.

– Include blog titles in the URL for the company blog

Of course there are dozens of other aspects for building a website with SEO in mind and so it is important that you have a web developer that is adept at SEO techniques when building the website. Many small business owners fall into the trap of trying to implement what they read about SEO strategies that pertain to affiliate marketing companies that are only seeking traffic through Google search and are not actively selling a product themselves or building a brand that customers will return to.

Social Media to Drive Traffic

Using Facebook, Twitter, Pinterest, Youtube, and other sites to promote content about the business, products, and services provided should be the majority of your focus. Building a community of people interested in the industry the business is in, is much more effective than building thousands of links on irrelevant websites. Individuals that actively follow a business on Facebook or engage with the company on Twitter are actually helping to promote the brand to their followers and friends simply by engaging and having a discussion. This can be the best kind of exposure as the business is able to reach additional people that may have similar interests. By focusing on creating an effective social media marketing strategy the business has a much greater chance of being noticed by others that will take the time to write or comment either on the social sites, but also on their own blogs and other websites which can result in very high quality links. Building links is a huge part of any effective SEO plan and one of the best ways to get others to link to your content and discuss your brand is through unique and original content that is shared through social sites.

Make sure your site has the basic requirements that the search engines are looking for. Be sure to have a well-designed website and leverage social media to generate the high quality links and discussions that will really send traffic to your site. If you have the ability to create original content then you don’t need to worry about creating an intricate link building scheme as it will more than likely end up getting sniffed out by Google anyways. Small business owners are much better off spending their online marketing budgets building value for their community and actively participating in industry focused discussions throughout the web.

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Source by Christian Fea

4 Digital Marketing Tips for Beginners

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You need to come up with a digital marketing strategy if you have a new business or you have a new business plan. Digital marketing may be a new thing for you, and it can be difficult, especially if you don’t know how to go about it. Here are our tips that can help you.

Digital Marketing

If you have been in the world of business, you know the role of the technology in the affairs of business. The new generation is kind of born with the cell phones in their hands. The use of smartphones is on the rise.

People don’t use today’s smartphone for entertainment purposes only. They also use this technology for making purchases online. Since people look for their desired products and services online, you need to have your presence online in the form of digital marketing so you can advertise your business online.

1. Website

You have to have a business website. If you don’t have one, you have lost a huge opportunity. Usually, online buyers look for a product or service by visiting the website of the manufacturer.

On the website of the manufacturer, they browse through the list of the products in order to check several things, such as the price, specifications, types and other features of the product or the service. If you don’t have a website, you are probably losing a lot of potential customers. Therefore, make sure you hire a website developer to get a website for your business.

2. SMS

Sending product promotional messages to your potential customers is another great digital marketing strategy. You can send these messages to your previous customers as well. As soon as you launch a new product or service, make sure you inform your customers through an SMS message.

3. Social Media

Most of the big players in the field of business use Facebook, Twitter and YouTube for promoting their products. A main advantage of using social media sites is that they don’t charge anything for getting you registered.

Once signed up on a social media site, you can build your followers to share new information about your products with them.

4. Email

Email is another means of digital marketing nowadays. The beauty of emails is that they are easy to write and can be cost-effective. Aside from using the standard email formats, you can also use special templates offered by different providers. They will help you make the email more professional at no additional costs.

You can use many ways to produce data that can be analyzed to find out if the campaign was a success or failure. So, sending product promotion emails is on the list of best digital marketing strategies. Make sure you send the newsletters each week or you can send one when you introduce a new product or service.

The Takeaway

In short, you can use a lot of strategies to make your business a success. And these were some of the most common ones that businesses use nowadays. The trends are changing quickly. So, make sure you use all the strategies that can work for you.

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Source by Satvik Mittal

How the Internet Has Forever Changed Marketing

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In the last few years, consumers have changed the way they find what they want, and where they want to get it. Business supplies, concert tickets, and that perfect gift are now on the web, and that’s where many people are going. In the past consumers have responded to direct mail, cold calling, and trade shows in addition to conventional advertising. Those methods are less effective than the internet and also harmful to the environment through toxic ink, paper waste, fuel costs, and other excess energy consumption. With the use of search engines, it is now easy to filter out gimmicks and find what we are looking for directly. The tools are at the tips of our fingers and unlimited. We have access to search engines, social networking sites (Facebook, LinkedIn, Twitter), and blogs where we can find information as well as reviews on those services or products we are researching. Therefore, marketers must change their tactics to accommodate how the internet is changing business.

Inbound Marketing is now far more effective. The internet and the emergence of sites such as Google, MSN, Yahoo, Digg and other sites, allow consumers to research what they are looking for without involving the companies directly. “The internet has changed the dynamics of the business world, necessitating from ‘old marketing’ techniques to ‘new marketing’ techniques” (hubspot). Business owners now need to ensure that their website is optimized for this. Website content matters, as well as the location of key words or phrases. To optimize a website, key words must be in the page title, headings, URL, and in the page text. Keeping content fresh and updated is another good way to increase search engine rankings, especially when used in conjunction with viral videos, podcasts, and YouTube videos.

By adding simple tools such as a blog, a site owner creates a unique opportunity for search engine optimization (SEO). However, keep in mind that the blog set up with its own webpage for the best results. Websites are also setting up RSS Feeds. This allows consumers to have their favorite websites send them updates, as opposed to going to each website and searching for the information. Most people have very busy lifestyles and don’t have time to waste. By simply adding this feature, websites are ensuring more visits to their site.

Social networking is a huge way to market to consumers, with 34% believing that businesses should be involved with a social network, while 51% believe they should also interact with consumers through a networking site. After a website has established itself and has more visitors, the designers should add an online form for visitors to register for updates, newsletters or give-a-ways. This also generates new leads for the business. Credible inbound links also generate more traffic to your website and rank your site higher on the search engines.

With all of the “new” technology out there, it is far more effective for advertising dollars to utilize the web and market to consumers in the format that is easiest for them. By capitalizing on the efficiency of the web, businesses can track past search results, and optimize their pages for future searchers. Businesses can also measure numbers of web visitors, website conversion rates (Leads / Visitors), lead conversion rates (Sales from Leads / Leads), and costs per lead or per sale. With the abundance of the marketing tools available online, websites create a relationship with future and current visitors in a cost efficient and “green” way.

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Source by Michelle Crossley

Online Classified Ads – An Example of Internet Marketing Strategies

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Online Classified Advertisements or Online Classified Ads are a great way to advertise a business through the internet. Traditionally, you can see classified ads by reading newspapers and magazines and online classified ads just work the same way that it does but on a wider range of people who will get to see your advertisement.

When putting an ad on a newspaper, on television, or on the radio, your prospect customers would be limited to those who will read, watch, and or listen to your advertisement, while doing an advertisement online can boost your number of prospect customers for your business from, say, nationwide to worldwide.

Furthermore, online advertising are a lot cheaper than advertising through TVs or radios. There are also hosting websites that would offer free advertising to their customers. Doing online advertising is a great advantage and may even bring in new customers for your business at little or practically no cost.

Using Online Classified Ads Effectively

There are some similarities with online classified ads and the traditional classified ads, like to attract customers there still has to be the element of drawing in the right customers. For this reason, the online ad must be appealing to the target market of the business that it would catch the attention of your desired target market instantly. Also, it is wise to find a host website for your online ads that provides a lot of hits so your online ads will be seen very frequently. Also make sure to read the rules of your host website before posting your online ads.

An example of using online classified advertisements effectively is by putting your advertisement through Google. Google scans classified ad hosting websites for your business, some of which you might see are advertising websites that would let you advertise your business online free of charge.

Rather than advertising through plain text, most advertisements online can now be seen by the use of animated web banners that can be seen through various websites. If you are planning to do this, make sure that your online banner would be eye catching, pleasing to the eyes, can catch the attention of your prospect customers immediately, and may include interactivity so that people would want to click on your web banner.

Other Alternatives to Online Classified Advertising

Always remember that finding a host website to publish your online ads is not the only way to advertise your business through the internet. There are lots ways you can advertise your business online.

Examples of these are joining web forums, writing articles through the internet, having your own blog and, say, putting your products there, submitting your products through search engines, using website affiliates to your website, or maybe even chatting with people through various instant messaging services throughout the internet.

Even though online classified advertising is a great way to advertise your business, do not forget that traditional classified ads are still useful until today. There are still a lot of people out there who do not go online and would prefer reading the newspaper or watching the television. You can always mix offline and online advertising in order to achieve better results for your business. It is wise to use every possible marketing opportunity, especially the ones that would work the best for your business.

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Source by Terez Dunn

A Review of the Affiliate Project X Internet Marketing Course

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Affiliate Project X is a marketing course that has attracted over 10,000 affiliate marketers and novices alike to buy this course for themselves. One of the reasons this product has been so popular is because the course addresses several several Internet techniques for becoming a success in the affiliate marketing game.

Internet affiliate marketing is all about marketing a company’s product for a commission of the sale. The marketer’s job is to get that product’s name and it’s benefits exposed to the public and targeted communities online by exposure and promotion. The Internet market is saturated with affiliate marketers, each in competition to be heard over another marketed product.

Some of the information offered in this product exposes methods that super affiliates use that are top secret. All of the methods are explained in detail, step-by-step. Learn such secrets as what the super affiliate’s hottest products are you can promote as an affiliate marketer, duplicating their success.

Affiliate Project X is packed with everything a marketer needs to know in order to become a successful affiliate on the Internet. The information in their package covers pertinent information for beginners and advanced marketers to hone their skills even more.

Some of the techniques included in Affiliate Project X are the “Copy The Best” technique and the “Leech Method”. The Leech method shows affiliate marketers how to choose some of the most popular of ClickBank’s products for you to promote.

Affiliate Project X includes a beginner’s guide within it’s course loaded with tips and tricks that many of the pros are not even aware of. The beginner’s guide is written so novice marketers will be able to understand the concepts being covered in an easy to follow format.

Affiliate Project X also covers advanced, step-by-step, copy and paste methods, advanced product research techniques, profiting from the most popular products ClickBank has to offer, a guide for affiliates to promote marketing campaigns with little income and finally, a fool-proof solution for quitting your day job and becoming a full-time affiliate marketer.

Many individuals have benefited from taking this full course that covers everything a successful Internet marketing should know before jumping into the affiliate market game. This company also offers more options, such as free affiliate websites, support and start up assistance as part of their overall extended plan.

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Source by Brian Garvin

Internet Marketing and SEO Information

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8 Seconds Rule for Business Website

Your website has approximately eight seconds to capture the attention of a prospective customer, before they head off to another website. If a connection is not made between your prospective customers and your Singapore SEO website in a very short time frame, you will lose them.

Keyword Research

Keyword research is critical to the SEO process. The purpose of keyword research is to find out as many keywords that are relevant to your website. So, when customers search on Google and other search engines they can easily find your website.

Professional Quality Link Building

Link building must be done slowly. You must build links with a mix of good high PR and low PR links from different websites, mostly relevant to your site. If you build links too quickly, your website can be penalized by Google. The higher your link building speed is, the more serious penalty (pagerank drop) your website may get. When Google see a large amount of links come in one month and nothing the next this can look suscpicious, and you will not rank on Google, yahoo and MSN’s Bing.com

Search Engine Optimization (SEO)

SEO is a key factor of any successful website. The internet has become the primary resource for gaining advanced information, services and products. All internet users search the product information from Google. SEO and optimized social media content makes it easier for customers to find product/service information online when they?re doing the research that will help them.

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Source by Honey M. Tecson

Use The Power Of The Internet To Market Your Business Using These Simple Tips

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No individual or organization can ignore the power of internet marketing. It is an essential element of a successful venture, whatever that venture may be. Tips such as the ones listed in this article, will help you get started on a successful, dynamic internet marketing campaign for yourself or your business.

Think visually. Yes, you are trying to sell a product or service, but think about it: how many times have you stayed on a website that you could not stand to look at? Make your website clean and attractive so that people will stay long enough to look at what you have to offer.

Twitter is a great way to keep your customers updated on news about your business. The service is completely free to use, and very intuitive for users. That means that quick updates about new products, sales, and other goodies can be delivered right to your followers with ease. Twitter is extremely popular with students of all ages, making it a good choice for businesses that cater to the under 30 demographic.

When reaching out to other sites to link back to you and when you link to other sites, build relationships with quality / legitimate sites rather than a handful of semi-legitimate ones. If you are associated with a website that search engines already place high on search results pages then you too will be favored by the algorithms.

If you are trying to put out your product on the internet, it is important that your internet site does not get lost in statistics. You must always keep in mind that the main point of your internet site is to catch your visitors attention. You must not bog your site down with too much data.

If you are running a blog or a question forum on your website, make sure that you hire a moderator to monitor the flow of content. Occasionally, you may have someone who is not behaving appropriately who could be detracting potential clients from visiting your website. Moderating your website can help increase customer loyalty.

Try sticking to "honesty in advertising" when marketing. Just because some ads sell through outlandish claims does not mean that you have to resort to that to make a sale. You can indeed make an honest living by honestly advertising your products and services. Think about the kind of people that you want to buy your stuff and how they can help you get more customers if what they get is just like what you advertised.

Social media is more heavily used now than ever before, so take advantage of it. Create Facebook and Twitter pages for your website or product. Advertising on those websites is also a great idea, as you can target a certain audience much more easily. Advertising is also pretty cheap on these websites.

Pay attention to the advice listed in this article. Because of the ever-growing necessity of internet marketing, it is more important than ever before, to ensure that you stay focused and organized in your future marketing endeavors. The power of internet marketing has been established and with the right advice, you can successfully enact online marketing strategies.

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Source by Kurt A Tasche