Digital Marketing, a Must Today

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The key purpose is to sponsor brands through various types of digital media. When one talks about digital marketing, it pretty much extends beyond just internet marketing! In fact, is also takes into account mediums that do not oblige the use of the internet. That comprises cell phones, social media marketing, search engine optimisation, search engine marketing, as well as any other type of digital media.

Most professionals consider that ‘digital’ is not as simple as it seems. A prerequisite is that an entirely novel approach to promotion and a novel understanding of customer behaviour is required. For instance, it requires companies to examine and compute the worth of tweets on Twitter, downloads of apps on mobile devices and the worth of likes on Facebook.

Here are few of the Digital Marketing Companies in Noida

1. Digitalabs

Digitalabs is a digital marketing agency that endorses the fact that the digital world is continually evolving. They pretty much aim for the same. The company was established in 2010. At Digitalabs, the management gives precedence to performance and not simply the age. They are working with the top national and international brands. Approach them if you believe in constantly evolving with the digital world!

2. Digital360

This Digital Marketing Company, as its name suggests, has a whole solution for any and every digital branding purpose. They make certain to supply the client best branding solution with all needed support and assistance. They develop the digital marketing solution customised, keeping the need of the client in mind. Packages offered meet both the budget and need of the client. They also understand the rising competition of online branding and for the same; they present a range of online branding solutions that will totally help to attract potential customers. With this, the ultimate objective of increasing the business can be easily met! Contact them if online branding is what you want!

3. Blue Digital

Blue Digital is a digital marketing agency. They have an excellent team of trained professionals and are very good at what they do. They survey the latest technologies and are always up for any challenges posed to them. If you are looking for a digital marketing firm that can present you a comprehensive package in terms of design, development as well as marketing, go for them. Blue Digital is one firm that has always stood in the time frame and provided excellent solutions every time. They are very professional and quick with their execution. Some of their specialities are Content Writing applications like CRM systems, Pay Per Click Management, Brand Reputation Management and any complexities to aid their clients worldwide.

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Source by Rohit Bisht

Are You Using Online Advertising Effectively?

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There are several approaches and methods to internet marketing. It is quicker and less expensive. It is the simplest and cost effective method of promoting your business. It is extremely time-consuming in the beginning. Well, you can definitely acquire the help of a professional for internet marketing. Remember, advertising needs dedicated planning and execution. Internet marketing services include SEO, social websites advertising and marketing, PPC, email marketing and advertising, content advertising, video advertising and social networking bookmarking. They are not about concentrating on promotional campaigns on the internet but incorporating strategies that will provide the business an appropriate online presence. They allow search engines know that your website subsist and shows them that it is well maintained and accepted by other websites that offer analogous information, services or products.

Internet marketing is most appropriate for people who enjoy spending endless hours online. Increasing number of people are turning to internet marketing as a way to supplement their normal income or maybe to make a full-time income. Online marketing is, after all, critically important for any business to promote its brand and ensure that it is reaching as many potential customers as possible. It is one of the most effective ways to bring a business to exciting new levels of success. To summarize, it has added a completely new dimension to the concept of marketing in general.

Establishing a new business is among the most troublesome tasks, as lots of things are required so as to start it. Small business has become popular in the recent times, due to low investment required to start such business. If your new organization will be your only source of income, it’s a good idea to have at least two years of savings to permit your company turn into profitable one.

Advertising has an extremely large reach, and therefore, is considered as the most effective tools of marketing. It can contribute in a productive way for small business organizations. When business environment is operating smoothly, it is possible to create a successful company solely using old school, traditional, offline strategies but, for the ordinary individual aiming to make his online presence felt, friends and family will just take offer you a marketing roller coaster ride in a volatile online world. Your internet website business should provide something unique for this is the way to grow your database of consumers and offer them deals to make them your loyal customer.

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Source by Soham Maniar

Internet Marketing – Who Can You Trust?

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If you’re timid about investing in Internet Marketing products and services because you fear that you’ll get ripped off, you’re not alone.

With a continuous saturation of product launches vying for your dollar, it’s getting harder for you to know which product is the right choice.

Now, more than ever, you want to know, “Who can I trust to live up to their promises?!”

If this sounds like you, here are 3 things to look for before making your next investment:

(1) Testimonies

How many times have you purchased a product because you read a compelling testimony from a customer on a sales page?

I’m willing to bet that this one factor alone has been the deciding factor that led you to the order button many times over.

Why?

Because it’s unbiased. There is no other motive for them to leave their feedback and opinion of the product other than to express their appreciation for the product’s value.

That’s priceless.

If a customer / user of a product says it lives up its expectations, then it’s a powerful indicator that the product can be trusted to live up to it’s promises.

(2) Trusted Sources You Know

Rely on recommendations from trusted sources. Perhaps you’ve been on Marketer X’s newsletter list for a long time and trust his or her recommendations based on their previous history.

While everyone can ‘miss the boat’ on rare occasions, you may have found that someone you know and trust usually gets it right. Go with that.

(3) Reviews.

These are the most powerful of all.

But be careful. There are a lot of so-called reviews posted on blogs and web sites from marketers who pretend to you give you their honest opinion.

But are they really unbiased? Is there an ulterior motive behind the review?

The motive for a marketer to write reviews should be one of two things:

A. To alert you that a particular product or service may not live up to it’s advertised promises and thus may not be for you and your goals.

B. To let you know about promising resources that have proven to save you time and/or dollars in achieving your online goals. “Proven” being the key. And being proven by the one recommending the resource is a huge plus.

However, I’ve noticed a disturbing pattern in most of these reviews.

I’ve found it very rare to read a review online where any level of critical or negative feedback is given.

Seems that a lot of marketers have a very uncanny lucky-streak, that most of us don’t possess, that have allowed them to only purchase and use flawless products.

This points to an ulterior motive. And is usually identified as an affiliate link!

Frankly it’s hard to trust a review 100% when it’s flanked by various Ads and/or an affiliate link.

With that said, let me say that there’s nothing wrong with honest marketers, who have your best interests at heart, monetizing real reviews, or other useful content posted on their sites.

It’s a legitimate way to provide a valuable service for subscribers and customers while also paying the bills.

But, as a consumer, when given the choice of reading a review that is attached to an affiliate link or Ad, and one that is strictly for content only, which would you choose?

This brings us back to.. who can you really trust?

Before you invest in your next Internet marketing product or service, look for unbiased reviews from real customers, and you can put away your fears.

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Source by David Lovelace

Internet Marketing – Pros and Cons

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Using internet marketing is an efficient way of promoting a company’s services and products but there are challenges, both pro and con, that can be detrimental in how effective it is. The global internet marketing industry is expanding at a fast pace and is now worth billions of dollars so this shows that it must be effective. As a result of putting their businesses online and using the internet for marketing their company, have seen an increase in their sales.

Pros of internet marketing

• When a company uses internet marketing it gives them a wide access to find new potential customers globally that they would not know about without using the internet. You just put your advertisement on the internet and potential customers worldwide can see it.

• It is cheaper to promote your business on the internet than other methods of marketing so it makes it easier for mid-sized and small businesses to advertise their services and products.

• Using the internet will allow you the ability to stay connected with your customers so if your company is having a special or offering a discount the information can quickly and easily reach your customers so they can immediately take advantage of what you are offering.

• You can get an instant feedback from your customers

• It saves time and effort because instead of having a service representative answer your customer’s questions the company can have a fact sheet with all the information about the service or product put on their website so the customer can look at it to find the answer to their question..

• Your website offers 24/7 service ability to buy your product or service.

Cons of internet marketing

• Even though the internet gives a company a wider reach the website start-up costs can be high. You will need to have the right hardware, software, maintenance costs, and cost for building the website. It can take time to see profits from internet marketing.

• Many customers will use the internet to get more information about a product but then prefer to buy it in person. For example, if your website sells phone, a potential customer may visit your website to look at the different phones and the technical specification but then they will go to a store and purchase the phone they have decided on. The website allowed them to do comparisons instead of doing it in the store.

• You have to always make sure that your marketing strategy does not look out-of-date due to the rapidly changing rules of trade

• Vulnerability to fraudulent activities

• Lacks the human touch you get in a store

• It relies heavily on technology, which makes your website vulnerable to technical faults.

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Source by Lora Davis

4 Content Marketing Trends for Business Owners in 2017

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As we approach 2017, it’s interesting to think about where we’re headed in the coming year when it comes to marketing our business.

All business owners want to stay on top of their game by being prepared for what’s ahead but in today’s fast-changing world, what does that look like?

Below are some content marketing trends you’ll want to prepare for when marketing your business in the coming year:

1) Incorporate More Social Media Graphics, Infographics, Visuals and Videos. Since your followers are 80 percent more likely to read your content if you use coloured visuals, this area needs to be built up more across your social media channels.

The popularity of visual content will only increase, so you must be prepared. Using Facebook live is still a hot commodity so be sure to dive into that opportunity too!

2) Build a Team. 60 percent of marketers in one survey said content creation was their biggest challenge last year.

To overcome this obstacle, get a team of people to help make content development and publishing easy. This includes having a good writer and social media specialist.

3) Tap Into Influencers. 90% of consumers trust peer recommendations where only 33% trust ads.

Consumers have begun to tune out traditional ads and increasingly connect to their social networks to guide their buying decisions. That’s why connecting with influencers is so important.

What is an influencer? “Influencers are people with significant networks (followers, readers, etc.) who can speak to a broad range of products and services with the ability to sway opinions in their favor.” – Jess Estrada.

Identify influencers to reach out to in your industry. Follow them on social media and see where you can strike up a conversation.

4) Drive Content Marketing Leads into a Funnel. High value content is one thing, but if you don’t build in a strategy that continues building rapport with prospects in the right way, you are leaving money on the table.

Content Marketing is a highly effective way to segment your audience and send them targeted follow-ups and offers, instead of adding them to your main email list.

Creating an Effective Content Marketing Plan for 2017

One of the biggest mistakes I have seen businesses make is they jump into content marketing without a strategy. While trying to appeal to their target market, they slap together a couple of eBooks and free offerings and hope it will be enough to drive sales.

The first step to making content marketing really work for you is to have a solid, smart content marketing plan in place.

Make sure you outline the following essentials in your content marketing plan:

Understand Who You Are Marketing to. Before starting any kind of marketing strategy, it’s vital you understand who your ideal target market is. There’s no point in investing your time and money into marketing when you don’t have a clear understanding of who you want to buy from you.

A Comprehensive Review of Past Efforts. Review your past content marketing efforts and results from 2016. This helps you to see what was most effective, what wasn’t, and develop a plan to improve for next year.

Set Goals and Benchmarks to Determine Future Campaign Success. Having a clear understanding of what you want to accomplish and what that will look like is important.

Do you want to develop awareness? Are you working to build brand loyalty? Are you educating prospects? Want to increase engagement with your tribe? Are you increasing sales and profitability?

Develop Content Ideas that Align with Sales Goals. Here’s some example sales goals:

o Boost sales of Mega Fit Bootcamp by 25%.

o Get 50 new leads a month into our sales funnel.

o Create an eBook on Sales Tips for People Who Hate to Sell to drive leads to the funnel.

Plan a Content Marketing Calendar with Dates and Deadlines. Create an editorial calendar that clearly lays out your dates and deadlines so you can easily prioritize your efforts. This eliminates the “what do I write” problem.

It also makes it much easier to work ahead on content and delegate to team members.

I hope you’d enjoyed these highlights, stats, and facts to help you prepare for content marketing in the coming year.

I’m curious: What changes do you plan to make to your social media strategy in 2017?

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Source by Susan Friesen

Network Marketing In A Way That Works

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One of the best parts about becoming a network marketer, is that your campaign can grow indefinitely. But that doesn’t mean it’s guaranteed to grow at all. Don’t be one of the know-nothings attempting to get rich through marketing. Read the information provided in this article and you’ll understand what it takes to succeed at network marketing.

While many people mistakenly focus their efforts on the numbers of leads they get, successful marketers emphasize the importance of quality prospects. When you have workers who are devoted to their part, both you and they will see financial growth.

Get a separate phone line as a network marketer so that people can always stay in touch with you without intruding on your personal life. You can get this phone line on the same mobile phone, but make sure it’s registered to a blank business address. You do not need to be so personal with everyone.

Always make sure the prospect is relaxed and comfortable with you before trying to promote your product. Being a good listener and showing the person that you care about their feelings and thoughts goes a long way towards building trust. Be sincere in your want to hear from them because people can tell when someone is faking them out.

When starting a network marketing strategy, you must figure out what your driving motivation is. Is it how much profit you want to make? Is it an item you’d like to buy or maybe, it’s success based on the number of profit-earning people you have in your downline? Sometimes, helping others is the greatest benefit of all.

Monitoring your network marketing downline is hugely important. If you see someone under performing, ask them if they need any help or advice. If someone drops off entirely, maybe they just need some motivation to get back on track. You need to be a mentor to the people below you to ensure they’re making you profits as well as themselves.

With so many details to attend to in your network marketing business, it is easy to lose sight of your number one goal: prospecting. When you have a dozen emails to respond to, a pile of paperwork cluttering your desk, down-lines to train, and a company conference to attend, finding new prospects can sometimes get lost in the crowd. Make sure you prioritize your duties to keep prospecting at the top of the list. While your other responsibilities are still important, you don’t have a business without any customers.

Increase your network marketing success by taking the time to learn one new technique every day to improve your leadership skills. Skim a book of inspirational thoughts. Discover what well-known experts are saying. Enroll in a community college or adult-learning leadership course. Read the biographies of famous world leaders and business gurus. Incorporate their strategies into your business plan, and take charge of your accomplishments!

A flourishing network can mean some serious money for you as a marketer. By taking what you’ve just learned in this article and applying it to your particular network marketing campaign, you might be able to get the wheels rolling and initiate a successful business that doesn’t stop growing for years to come.

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Source by Kurt A Tasche

Customer Experience Vs User Experience

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In a shifting B2B customer landscape, with buyers moving 57% of the way through the customer journey before contacting sales, it is critical to understand what touchpoints are influencing the purchase decision. For B2B marketers, prioritizing the customer needs when developing a B2B marketing strategy is key. Often this discipline of elevating how to meet these customer needs falls into one of two camps: customer experience (CX) and user experience (UX).

It is important for marketing leaders to understand how customer experience and user experience must work together to align with the buyer journey and engage their ideal customers.

Understanding the Characteristic Differences: CX vs. UX

User experience (UX) is a relatively new concept in the larger marketing world. UX is a concept that has moved from being used primarily in creative departments to being considered by marketing leaders. UX is the experience that a user has while interacting with a specific product or service. This definition is applicable to websites because user experience drives the design and development decisions made by creative teams to select features and functionalities that appeal best to users and elicit a response. Often the feedback loop from users to the original creators of this online experience begins with research, a survey or a focus group.

Customer experience (CX) is broader discipline that encompasses any experience or touchpoint a customer has with a company. Part of what determines CX are the touchpoints a customer experiences along the customer journey. Marketing leaders must take a holistic approach when understanding customer experience for their organizations. By defining each customer touchpoint through all stages of the buyer journey leading up to a purchase decision, marketing leaders can establish metrics to measure the effectiveness of their customer experience and develop CX strategy to improve it over time. Through data and analytics, organizations can keep a constant measure of the success of their CX strategy.

Integrating Customer Experience & User Experience Into Your Marketing Strategy

Knowing the differences between CX and UX equips marketing leaders to integrate both disciplines into their marketing strategies to successfully engage customers and evoke purchase readiness.

Start integrating UX and CX into your marketing strategy by doing the following:

  • Include CX & UX in your strategy discussions
  • Identify tracking (both qualitative and quantitative) to support both CX & UX
  • Use metrics to take a baseline measurement to determine success for testing
  • Test, test, test effectiveness of CX & UX

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Source by Eric Dudley

Importance of Internet in Education

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What is the Importance of Internet in Education?

One of the reasons the Internet is so important in education is because of the wealth of information the Internet contains. Of course, this is can be a disadvantage, since there is so much information. It is sometimes difficult to find what you’re looking for and then once you find it, verify its reliability. It’s not as easy as finding a book in the library, but it sure is convenient to sit in your office and find full text articles and information on just about anything with a few keystrokes!

The Importance of Internet in education can be seen clearly in a career of On Line Marketing. Defining the customer and figuring out what they want and providing it to them has been a moving target over the short life of Marketing on line. The skill sets continue to change as the search engines get smarter providing the consumer with what they are looking for. The consumer has gone from one word searches to phrases describing exactly what they want. The marketer needs to provide the search engine with the information the Customer is looking for and steer them to the sale. Now days many want to market their own products and services or rent their own properties or provide information to people that can use it.

Where do you learn the skills necessary to be a successful marketer?

With all the get rich schemes on line it is a jungle knowing who you can trust or who truly knows anything about Internet Marketing. After trying several programs on the Internet I finally found a community of Proven Professionals who actually make their living Marketing Products with the major On Line Companies. This professional community consists of 100s of experts in every skill set needed to be successful. I have always said I would rather learn something from those that do than those that teach and can’t do.

WA University defines the Importance of internet in education. You cannot learn these skills in a class room. However you can learn them from those that excel in them. This friendly community provides lesson in video and structural form. If you don’t understand something, you can contact the author and they will explain it to you in detail. This is true knowledge sharing from the top down.

If you are looking to learn marketing online for your business, rental property or you want to sell someone else’s products, I want to give you a Free Marketing Course called “MAD Marketing Method”. Importance of Internet in Education can be clearly seen with the quality of information this course provides. I think this course is so important because I remember when I was researching Internet Marketing it was hard to find people willing to share information I needed to make the informative decision on my education needs.

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Source by Bud Murray

3 Mistakes On How To Make Money Online

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In this 21st century era, the internet has taken most of the big businesses trading around the globe. It is no doubt that making money online is booming real fast. What used to be deemed by the society as fraud, scheme… etc all sorts of negative impression on the internet has now been replaced by praises. The internet has enable people to escape the 9-5 job routine and create their own online business.

We have heard many people are earning a lot of money from the internet. Make money online has been a dream for many since then. Whatever their end desires are, it can be summarized as below on why people what to start an online business and make money online.

1.) They own the business. No longer need to repeat the same old 9-5 routine.

2.) Earning margin is unlimited. There is no limit to how much you can earn online.

3.) Enables you to reach to audience of worldwide.

With all the benefits above (and more!), it is no wonder more and more people are looking into making money online.

However, the real question hits everyone who wish to start an online business real hard. The question is: How can I start to make money online then? The moment people ask this question, a sense of fear immediately arises in their blood. It is because they have never done anything like that before, and have all the pre-conceived notion on what the online business is.

Here are the 3 mistakes that you need to avoid when it comes to build your own online business and start to make money online.

Mistake number 1 – You need to be extremely good at programming and coding in order to make money online. Doom is the age of alien languages, now is the era of drag and drop! To build an online business, you don’t need to know even a single line of code. Many times people have been told that to start an online business you will need to at least master the foundation of programming and all the technical knowledge. Truth and the good news is, you don’t have to! With all the technologies in place now, you can even create a website in less than 30 minutes without facing the alien languages.

Mistake number 2 – Sell service. By selling service you are exchanging time for bread. You can’t pull yourself out from the equation when you sell service. Simply put, you stop earning money online the moment you stop working online. Make sense? The better way would be to sell information digital products. Not only it’s earning margin is high, you can put it in automation as well. That means you can earn money even when you are away, even when you are not managing the business.

Mistake number 3 – You need to get a Master Degree in designing a website. Scrap this. All you need is a good course that teaches you the right way of doing marketing online to drive traffic to your site. Let’s face it, without traffic, your beautiful website will be rendered as useless. It is because no one is looking at it! Marketing is the important puzzle that gives you revenue, not the look of the website.

With these 3 mistakes to avoid, you can literally be relief to start to make money online. As long as you put the efforts in it and be patience, you will see result. Build an online business and make money online are real. Don’t be chickened out by those deceiving 3 mistakes!

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Source by Eric Jee

Online Retailers Can Learn A Lot From Their Customers

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Millennials, Generation Y, Generation Consumer, call them what you like, but their shopping habits and preferences will tell you a lot about how you should be marketing to them.

Today’s “always on” culture has formed a new breed of consumer.

They want things now; they want to hear about stuff that’s important to them, and they want a more personalised experience.

To use one of the latest God-awful buzzwords – they’re looking for the omnichannel experience whereby all contact with a company is seamless.

What’s so great about online shopping?

I think the answer to that is pretty obvious – it’s always there. In fact, recent research by Tryzens showed that 79% of UK customers rate the freedom to shop at any time as being the most significant benefit of online shopping.

Great, you know they like shopping online, what can you do to make the experience even better for them?

Earlier I mentioned that consumers want a more personalised experience when they shop. Not always an easy thing to achieve, but with a bit of thought, you can make a difference.

Think about how you communicate with your customers.

As an online retailer email will probably be your preferred choice.

So how can you make that more personalised?

Email marketing personalisation

Starting from the top, always address your email to the person who’s receiving it.

Don’t start it “Dear Sir, Dear customer” or anything like that. If the recipient’s name is Dave say “Hi Dave” – it’s the little things that have the biggest effect.

The next thing to think about is segmenting your email list.

Your marketing list could have several thousand names on it, and you can bet they’re not all interested in the same things.

Looking at your previous sales data and the information you collect from your customers when they create an account with you will give you a great insight into what they like. This big data will help you create specific offers that will appeal to individual customers.

After all, an email with an offer or tailored content that’s relevant to them will have far more impact than a generic effort that tries to be all things to everyone.

It’s a simple strategy that’s often ignored even though, as Lyris discovered in a recent survey that:

  • 39% of marketers who segmented their lists experienced higher open rates
  • 28% experienced lower unsubscribe rates
  • 24% experienced better deliverability and greater revenue

Isn’t it time you thought about giving your customers a more personalised experience?

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Source by Sally Ormond