The First Background Image Advertising Company Relaunched As an Advertising Platform

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Adcamo, the company based in Scottsdale, Arizona re-launched yesterday as a background image advertising platform. Previously, the company was an ad network itself using the same technology which now it leverages to publishers and other ad networks. By doing that, Adcamo can concentrate on improving their technology and also function as a gatekeeper (Google is also a gatekeeper in advertising, which made them rich).

Background advertising was never touched before (except MySpace to some extent) and Adcamo patented this technology (patent-pending, actually) and it empowers others to use it. That means publishers who wants to sell their background as an advertising space now can use Adcamo’s technology to manage this. The company also released an API which can be used by the ad networks and agencies to integrate into their own systems or software.

Their platform not only offers features which can be found in a standard ad platform (create campaigns, track click, impressions, view details – similar to Google AdWords or OpenX platforms), but also offers a unique feature: TBC (Time Before Click). This metric measures the time from when the page loaded until the user clicked on an ad, which indicates how effective an ad is: the sooner a user clicks on an advertisement, the more effective that advertisement is.

They offer three background ad formats:

tiled background (the image is spread to fill in the entire background and it moves as you scroll up and down (frankly, I don’t like this format because it can ruin the design of a webpage and make it look amateurish…look at MySpace pages, and you kinda get the idea).

pillar (the image stays on top of the background and when you scroll down the background image disappears towards the top – I believe this is the best background ad format so far. It’s not that intrusive and certainly not ruining a webpage design too much; it actually blends with the design tendencies in the last period of time).

projection (in this case the background image is in fixed position so when you scroll, the content scrolls too, but not the background image – this is a compromise between the two options above).

These three formats are also clickable (yes, you can see the background ad but you can also click on it).

These background ad formats will make publishers and ad networks/agencies carefully choose the banners they use for their campaigns. The publishers will want banners that won’t spoil the design of their website/page and will also give them a good payoff. The ad networks/agencies will probably work with the advertisers to make banners that won’t interfere too much with a website design. The banners are sometimes tied to the background image, so whatever is shown in the banners will also show up in the background image. But sometimes they are not, so the background image and the banners could be separate yet complement each other.

Now, the only thing left to prove is if the background advertising will take off. I’m pretty sure many users are very annoyed by the pop-up ads, pop-under ads, layer ads, and interstitial ads, so I think it has a good chance.

Will they be annoyed by the background ads too? (and, by the way, there’s no way for now to block the background ads like there are ways to block pop-up and pup-under ads).

If the users will embrace this kind of advertising (like they embraced the text ads) then Adcamo could be quite successful as a business.

What do you think as a user (publisher or advertiser)? Do you see Adcamo winning this potential market? (I am pretty sure the competition will start popping up, maybe using other variations of this theme).

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Source by Mircea Goia

10 Outrageous Tips For Marketing a Mental Health Or Psychotherapy Private Practice

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No introduction, you want the tips:

TIP #1: Put All Clients on Your E-mail List

Keep an e-mail list of your clients, both current and former. Get permission to send them a dead-simple newsletter from your private practice–one page! NOT TWO! And, heavens to murgatroid–not four.

Encourage clients or patients to print, forward, and distribute your newsletter to friends and family. Make this simple newsletter nothing more than mental health tips, seasonal stories, common sense right thinking, and articles so good that readers hesitate not to fold it up into their pocket.

If you e-mail your clients, send the newsletter to yourself and “blind copy” clients. Only your e-mail address will show to avoid violation of patient confidentiality. Don’t make a mistake in doing this procedural step.

A safer and better way is to print and mail a copy of your simple-dimple, yet punchy and powerful newsletter to your clients. Studies have shown that postal mail in an envelope is read 15 times more often than e-mail! Consider doing both.

TIP #2: Send Your Simple Dimple, Yet Powerfully Punchy Newsletter to the top 50 (and 50 only) Recreation, Mental Health, and Community Centers.

Send it to half-way houses, adult protective services, and other social service agencies. Only 50. Forget massive coverage. 50 will cost is $.44 x 50 in postage plus envelopes. The key is do this each month–no breaks. You are building powerful top-of-mind visibility and newsletter is going viral. Viral marketing is the passing along of sale information from human to the next. Recreation and community centers frequently post health and wellness information on their lobby bulletin boards, and may be happy to post your newsletter.

TIP #3: Ditto A Few Other Places

Grocery stores — try them too. Many small businesses with customer waiting areas like Jiffy Lubes, etc also post on visible bulletin boards. These include oil change and car repair centers, hardware stores, coffee shops, and more. Keep copies of your newsletter with you in your car for sudden insights and posting ideas. (Don’t forget to keep a mini-stapler in your glove compartment — one of those little red jobbers.)

TIP #4: Promote Presentation Topics That People Want And Will Eat Up

At the bottom of your simple-dimple, yet punchy and powerful newsletter, give visibility to the topics that you are willing to speak on for FREE. Get a boost by mentioning your expertise in specific terms and offering presentations with yourself as the speaker, especially on seasonal or hot topics.

Read that again. Season, or HOT TOPICS.

Do this: Go to “Google AdWords”. Find the “Key Word Tool”. Google “Google AdWords Key Word Tool”. Now, type in “Problem with” and see what comes up. Or, to the same thing with Twitter. You will find what the world is worried about. You will discover the most common searches that begin with these few words. (Writing this article for you, I just did this exercise. Problem with – brought up “men” “women” “money” “teenager” “food” etc. Now do it again, and expand. You will discover what people want hear from you. Put together five presentations that last 25 minutes each. You will promote these 25 minute presentations (not 30, but 25 minutes) at the bottom of your simple-dimple, yet punchy and powerful newsletter.

TIP #5: Keep Copies in Your Waiting Room.

Keep copies of simple-dimple, yet punchy and powerful newsletter in your waiting room. Clients will pick it up, stuff them in a purses and pockets, give them to friends, and pass them around at work. This will put your newsletter in motion with leverage. This is called viral marketing.

TIP #6: Distribute Copies to Your Doctor, Dentist, and Other Medical Practices That You Patronize.

Ask if you can place your simple-dimple, yet punchy and powerful newsletter in the waiting rooms of your doctor. (A few copies on a coffee table, for example.) Put one copy in a clear plastic, top-loading sheet protector. This shouts “DESK COPY” even without those words written on it. When clients and patients see this copy, they almost never walk off with it, thereby leaving it for scores of other people to see in the course of a month. These medical professionals who you patronize owe you. Don’t ask the nurse or the front desk secretary for permission. Ask the doctor or medical professional in the middle of the anatomical procedure you’re paying for. No, I am not kidding.

TIP #7: Cooperate and Make Money While Increasing Referrals

Offer the bottom section of your simple-dimple, yet punchy and powerful newsletter to allied professionals as advertising space that includes one line of text. These should be professionals with whom you do not compete. These professionals would love to pay you for the exposure. Trade with them so you get exposure to all of their clients and patients. You have just formed your own “linked-in” group. One or two lines of text will do the trick. Have enough space for five to six advertising lines, and widen your distribution. Everyone wins, especially you. We suggest holistic health professionals, therapeutic massage professionals, chiropractors, even vitamin stores! Your local Walgreens may buy advertising space. It will improve the “stature” of your newsletter and you can make money to cover your newsletter’s cost.

TIP #8: Send Hard Copies to Media Outlets Locally.

Your local community has media outlets-radio, television, and newspapers. The reporters of these outlets scramble in desperation to find any warm-bodied mental health professional that they can interview when a crisis occurs or a national news event affects the psyche of the nation. The crisis at Fort Hood is a good example. It is happening as I write this article.

Other topics include stress, downsizing and survivor syndrome, or depression and the current 2009 economy crisis are good examples. They need experts. That’s you. Send your newsletter to a reporter or “news desk” contact every month. When a pertinent news event hits, phone your contacts I-M-M-E-D-I-A-T-E-L-Y! Say, “I am expert on ____. I am available for an interview if you need it.” You may be on TV or the radio within hours. I’ve done this–believe me, it works. (You will be happy you read this article for this tip alone.) If you do a good job, and it is an a.m. radio station, ask if you can have your own hour once a month to answer mental health questions from the audience.

Keep phone numbers of media outlets in your cell phone or taped to the dashboard of your car because that is where you will be when you hear a news story you will want to crash. Call this “crashing a news story”. You’ve heard of crashing a party?

TIP #9: Send Copies to Your Competitors.

Am I nuts? No. Every mental health professional in private practice refers clients or patients to other therapists. Whom do they choose? Most of the time the choice is made based on familiarity, as much as expertise. Reputation as well. And where does a reputation come from? One place – familiarity. Don’t kid yourself. You know this is true. The name you hear the most is the best guy. Everybody thinks like this to some degree. So, exploit reality. Your name and face must come to mind. These professionals will enjoy the newsletter and you will achieve “top-of-mind” visibility. It will take six months to achieve this effect. Then, Katie bar the door.

TIP #10: Send simple-dimple, yet punchy and powerful newsletter to EAPs.

EAPs are great referral sources, but it can be hard to get an appointment with them to discuss your services. And you need more than one touch to get noticed. Let your newsletter do the talking for you. Contact the Employee Assistance Professionals Association at 703-387-1000 and discover where the local chapter in your area meets. Collect business cards and send your newsletter to these folks. If you join EAPA, you will find their addresses online. After a few issues to these folks, it will be easier to obtain a face-to-face appointment. Recipients will feel like they already know you. They will think you are a celebrity. That’s because of repetition and seeing your name and your simple-dimple, yet punchy and powerful newsletter.

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Source by Daniel Feerst

Why Keyword Research Tools, SEO and Advanced Keyword Research Are So Important

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The internet has grown over the past few years and therefore has provided a large advertising and marketing platform for many marketing and advertising agents due to its ever-increasing number of users. To make the most of your marketing efforts, keyword research tools, SEO and advanced keyword research strategies have become increasingly important.

The booming of the internet has led to the rise of search engines as way of searching through its vast content. If search engines were not available we would have to have a list of websites we want to visit and enter them directly in the address bar before using them. The search engines work by collecting information about websites by looking at the words in the websites and using the frequency of appearance of this words in order to display website rankings when a certain word is searched. Apart from using the frequency of appearance, modern search engines have more advanced algorithms which they use to rank websites. The words that search engines look for in the websites are popularly defined as keywords.

With search engines using the keywords to rank websites, website owners and internet marketers turned to using these keywords as a way of increasing their rank in search engines. This involves using words which you think the users will use when searching information related to your website. Therefore people marketing the website should understand what kind of people they wish to serve and how they use specific words when searching the content they want. This calls for advanced keyword research so that the users are directed to your website when they use certain keywords to search for content. There are several software based keyword research tools for SEO marketing to help you save time.

The programs work by collecting the keywords normally used for searching content on the web. The keywords are then ranked according to their relevance and the topic which they are significant in. The keyword research SEO tool greatly reduces the task carried out by website marketers and advertisers since they are automated. A few free examples of these software tools include Google AdWords, Google Suggest and Google Trends. Paid tools include the likes of Jaaxy, Market Samurai and Micro Niche Finder.

By doing research using tools above you save the time used in writing articles as you will easily know the search words are being used by your clients. Also by using these tools you can make your website more popular as you will understand the most popular trending topics and words used in searching, enabling you to increase the rank of your web page when the search engine displays the pages under a specific keyword. However when using keywords you should choose your keywords carefully since some are crowded by companies offering similar services or products. Therefore it’s important for companies to choose names which are unique so as to avoid taking a lot of time to climb in the search engine ranks.

After choosing and doing your keyword research appropriately you should consider where to use the keyword in your website content. This is known as offline SEO or search engine optimization. On the web page you should place the keywords at the Title Tags, Meta description tags, headings, alt texts, anchor text and navigational links since these are the places the search engine look when ranking websites.

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Source by Nadia V. G.

Effective Pay Per Click (PPC) Advertising

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PPC advertising is an internet marketing method which generates instant traffic to your website. However, unlike Search Engine Optimization, pay per click advertising requires investment without being able to guarantee a return. Visitors may click on your site but this does not mean an automatic sale, order or lead. PPC campaigns require focus, attention and need to be regularly monitored to stay effective.

PPC started in the year 1998 by Goto.com, a 25 employee startup company (later Overture, now part of Yahoo).However, Pay Per Click Advertising was only introduced in 2002, until then, advertisements were charged at cost per thousand (CPM) but Yahoo Advertisements have always been PPC, since its introduction in 1998. Google AdWords, Yahoo Search Marketing and Microsoft Ad Center are the largest operators in PPC advertising.

PPC advertising on search engines allows you choose keywords you would like your site to appear when a search is done. You decide how much you are want to pay each time a person clicks on the search results that is ad copy. The more you are willing to pay per click, the higher your site will appear in the results for the keywords you choose.

According to a recent US study, web searchers will not click on a search engine’s results beyond page number three and 66% of users in the study clicked on sites listed on page number one only. Based on this research it is worth doing PPC besides other popular internet marketing methods like SEO, Article Marketing, Social Bookmaking and Affiliate Marketing.

Why Pay Per Click (PPC)?

  • Instant Results – No need to wait for your product or service to reach the user review. Immediate Traffic to your website.
  • Economical – It is economical as compared with other traditional advertising techniques.
  • Ideal for Testing Market – Pay Per Click is Ideal for short term advertisement campaigns. We can test the user reaction on particular products or services with immediate results.
  • Return On Investment – It can provide immediate return on Investment especially if your website is processing business or sales online.
  • Extremely Flexible – Its easy to adjust, add, delete or edit your keywords and copy, target geographic locations and set timings of appearing of your ad copy.
  • Avoid Unnecessary Keywords – For those keywords which you do not want your adcopy to get appear & hence clicked can be avoided by using negative keywords.
  • Total Control – In PPC Campaigns, the steering wheel is totally in your hands i.e you decide the daily budget, keywords, adcopy ( tile, description, URL) .

Some Basic Tips for Pay Per Click Campaigns:

  • Make a sensible budget for your PPC advertising campaign. Spend per click must be less than profit per click. Cost Per Acquisition/Lead/Sale must be kept in mind. Once the campaign has been launched, the number of leads or sales generated can be reviewed to ensure the campaign is going on the right track.
  • Make separate Ad Groups & ad copies for particular set of keywords.
  • Bid & Position for keywords & ad copies must be monitored on regular basis.
  • Choose specific keywords relevant with your website. Broad and non-specific terms must be avoided.

Besides the Benefits…Some Drawbacks of PPC

Junk Traffic sent to your website via some less known Search Engines and Click Fraud are the major drawbacks in Pay Per Click Advertising. It does not offer you discount if your site gets more traffic i.e Cost Per Click will remain the same. Advertising Budget must be agreed and bid price per keyword must be confirmed so bid wars are avoided and you don’t go over budget.

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Source by Jyoti Mali

5 Steps to Online Advertising For Tow Companies

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One of the biggest challenges for any tower is to know when they have gathered enough information to make a business decision. This is the case with internet advertising too.

It is difficult to figure all this out without dropping everything else your job requires of you and feel like you have a good understanding of what the right approach is to internet advertising for a small towing company. After all it seems very confusing, there are way too many options to choose from (and more popping up every day) and you feel the pressure to do something soon before its too late. And you keep on hearing people tell you the yellow pages are dead and 80% of customers look online first for a local business, alright already!

But take a deep breath. The solution to this problem, just like all of the others we face as towers, is to slowly but deliberately work our way into the issue and get comfortable as we go. I will attempt to show you how to do this and provide help options for you along the way. So whether you choose to manage the entire process yourself or hire a company like mine so you can stay focused on running your business, you will feel better about the decision you are making.

Step 1: Create a Business Profile- Creating a profile for your company is easier than you may think. Just write a few sentences about your company history. Show potential customers that you are reliable and trustworthy. Include a complete list of services offered and thorough descriptions of your service area. This is how searchers will find you. Include photos, links, hours of operation, address and contact information.

Step 2: Claim Your Profiles- Go to local business directory sites like Google Local and post your profile. There is a huge competition going on between search engines, traditional phone directory providers and new companies to be the source for local business listings. And what they all have in common is a desire for you to post your business profile on their site. This gives them the ability to provide the best search results for their users. A list of the add pages can be found on my web site.

Step 3: Start Keyword Search Advertising- This is probably the most confusing part you will have to deal with, but it is also probably the most important and this is why. Most everything you do to promote your tow company online is information your potential customer has to find through a search engine. That is, you put the info up, they go to a search engine like Google and type in what they are looking for, then Google decides if you are a good match for their search. But with Keyword Search advertising, you target the customer directly. You can, for example, have you ad appear every time someone searches “Poughkeepsie, NY Towing.” I recommend starting with a Google AdWords account (you can also work with Yahoo Search Marketing and Bing adCenter which provide the same services for their searchers.) Start small and increase your spend as you gain confidence.

Step 4: Read and React- Perfecting your Keyword Search Advertising plan takes time. Watch each of your ads carefully for performance. Your goal is to have that ad appear before potential customers. If you observe an ad getting many impressions but generating little traffic that is a sign that either the ad copy is not effective or you are not targeting the right traffic. Test the same ad across several keywords and then several ads for the same keywords. When you see spikes in positive results work note the mix that is working and then try to expand. Test similar ads and similar keywords, keep the ones that work and deactivate the ones that don’t work.

Step 5: Develop a Social Media Campaign- The final piece of the puzzle is to start using tools like Facebook, Twitter, LinkedIn, and MySpace for you business. These efforts are free but can be time consuming. They require active participation to generate the type of excitement necessary to do what we want them to do which is increase your company Search Score. This is a number used by search engines to measure to “buzz” about your company. The more buzz they see the more important they feel it is to provide your information to searchers. Search engines figure the more frequent you update information about your company the more likely it is that you will be providing up to date, accurate and relevant info for their searchers. So they equate buzz with value.

Whether you choose to manage this process yourself or to bring in an expert it is important to get started soon. You want to make sure you’re getting your share of the 80% already looking for you online.

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Source by Dennis Wencel

Google – The Best Social Environment For Equal Opportunity

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The Internet is under attack by the Obama Administration through executive powers. This does not bode well for the Internet entrepreneurs or for political speech. The following is an analysis of how the Internet and specifically Google has created a free world-wide social environment. The governments of the world should study the Internet Society. They might learn something.

Google is known as a search engine for relevant information in the Internet. There are other search engines or browsers such as Yahoo, Explorer, MSN Bing, etc. However, Google is more than that just a browser.

Google has managed to create the foundation of a solid natural and free social environment, a virtual society with no geographical or language barriers.

In the name of fairness, I am strongly biased towards individual freedom. I grew up under communism but more importantly, I witnessed the transition from a free society to communism and the disappearance of freedom. The communist movement expected that all international masses will assume power and become a great world communist system. Had Google and the Internet been around in those days, communism would have embraced it and maybe would have learned something useful: Freedom of the masses can be very constructive. I wish the present politicians would take a look and learn something from the environment Google has created and it is still nurturing.

Larry Page and Sergey Brin started Google in January 1996 as a research project when they were both PhD students at Stanford University in California. Originally, Google ran under the Stanford University website, with the domain google.stanford.edu.

The domain google.com was registered on September 15, 1997. The company was incorporated on September 4, 1998, at a friend’s garage in Menlo Park, California.

The Google name comes from “Googol”. Googol refers to the number 1 followed by 100 zeros. This is such a large number that can not be achieved if you count all the sand particles on the whole universe. It was supposed to mean an infinity number of people and their interactions with no end in sight. Google runs over one million servers in data centers around the world, and processes over one billion search requests and twenty petabytes (1000 trillion) of user-generated data every day, which is an incredible achievement. Google got started with just $100,000 from a private investor.

Larry Page and Sergey Brin had a vision and a dream with a purpose: Match other peoples’ dreams and desires with each other, so all can benefit. If a vendor had a good product or service, Google made it easy for the seeking party to find it. A book author could publish and sell a book without going through a publisher. Google made it easier to promote the book. Talented individuals on a shoe string could start a home business over night. There are billions of sites on the Internet with all kinds of information or products for sale. All of that information has been posted by individuals or companies in the expectation to be found and/or shared by interested parties or prospects. Google did not create the information; private parties and institutions did.

Google’s mission was to come up with the best possible presentation to any inquiry. This is not a trivial task, certainly not on the Internet. Complex algorithms as well as site ratings are being used to connect requests with delivery sites. Before Google came into existence, the early browsers such as Netscape, MS Explorer, Yahoo and dozens more used straight forward techniques of cataloging words or phrases and associating them with relevant sites. However, when you deal with billions of sites and entries every day, it is very difficult to determine which site provides the best and most relevant information requested through a query. Using Google’s browser, the satisfactory result usually comes up on top of the first page out of millions of postings containing similar information. People would very seldom look beyond the first three pages.

Larry Page had an idea: To evaluate pages in the order of importance and relevance, they would count the number of back links to that particular site. The total amount of links and where they were coming from was also important.

For instance, if I were a small contractor designing home theaters and had no money for advertising my business, I would design a website with all sorts of instructions and drawings as a portfolio to help my prospects understand how I would deploy a project. The site will look like a tutorial. The next step would be to contact some major distributors of home theater furniture, electronics, cables, etc. and ask them to link my educational site to theirs and offer it to their customers as an educational tool for a do-it-yourself project. All parties benefit. The same concept works when someone with expertise in a particular field publishes useful information through a variety of electronic publications. The author’s link will point to his site and Google will index it and qualify it.

Google calls this new technology PageRank where a website’s relevance was determined by the number of pages and the importance of those pages is linked back to the original site.

Google was granted a patent describing their PageRank mechanism. The patent was officially assigned to Stanford University and lists Lawrence Page as the inventor. By 2006 the name “Google” had found its way into everyday language, causing the verb “Google” to be added to the Merriam Webster Collegiate Dictionary and the Oxford English Dictionary, denoted as “to use the Google search engine to obtain information on the Internet.”

This feature was very important in the context of equal social opportunity because it enabled creativity to be distributed throughout the Internet at almost no cost to the creator. Before this technology was deployed, an Internet contender had to spend a lot of advertising dollars to promote his site. Otherwise no one could find it. The search engines did not even index it.

Since 2006, Google has added a wide range of support services and capabilities either through acquisitions or internal development. It is not my intent to do a thorough analysis of all its capabilities. I am going to outline the most important functions and the free tools provided by Google to its subscribers.

Google and its function

Google has been criticized often as being too big and too dominant in the Internet field. The critics usually fail to mention the valuable services Google provides to big and small businesses alike as well as to the individual entrepreneur. Most importantly, it provides real value to the end user, the potential consumer products and services advertised or promoted through the Internet.

Google makes money by providing a sound platform for the advertisers and a wide range of helpful free advertising tools. Google does not advertise. The advertisers do. This is a mutually beneficial relationship.

Google advertising tools

Google Analytics enables website owners to track where and how people use their website with in-depth research into getting users to go where you want them to go. It is a very powerful tool that helps the web designers correct and optimize how the information is organized and presented to prospects by monitoring their behavior while visiting the site.

Google AdSense allows website owners to display these advertisements on their website, and earn money every time ads are clicked. Google automatically places only the ads that are relevant to the content on that page. If a visitor finds any of these ads interesting, they will click and the website owner will collect a small fee. I would like the mention that these ads are offered to advertisers for pennies.

Google AdWords helps advertisers display their advertisements in the Google content network, through either a cost-per-click or cost-per-view scheme. This is a true advertising service with daily monitoring and budget control facilities. An advertiser can set up a series of ads associated with certain keywords and test its performance daily. It is interesting that Google uses a price bidding system. If you bid for a high ranking position on the top page and if your ad attracts more visitors than your competition next to you, Google will gradually decrease your ad cost. It is possible to have a very top position on the page and pay less per click than the rest below you. This encourages creativity and unique content which in turn will make your campaign more successful.

Keywords Services, all the above services would not be very useful unless you have some means of selecting the right keyword and phrases that match what your potential prospectors are looking for. Remember, you respond to written requests. Google has an extensive support service that helps in the selection of the right key words as well as monitoring the number of links associated with your competition. These powerful tools enable you to determine both the demand and the competition based on keywords alone.

There have been other services such as Gmail, Google News, Orkut and more being added as time goes by. There are no limits on creativity in a free social environment such as the one created by Google.

I am not trying to minimize the contributions of other browsers such as Yahoo and Explorer. This article is not really about Google as a browser. It is about the free international society Google has helped create through access to knowledge and economic development.

Economic impact

The cost of running a website could be as low as $5.00 per month. Blogs are free and can be used instead. The cost of entering an international business is very low. There are thousands of individuals who make a living by selling books that are often not even their own. Rock bands can record and publish their music for free. I can go on and on. All of it has been made possible, to a certain extent, by Google through its affordable promotional capabilities.

Most importantly, Google has managed to create this social environment because there was no government oversight or regulation. The only self policing policy deals with abuse of services such as spamming. When the Chinese government tried to interfere with its operations, Google decided to get out of China.

Conclusion

Imagine a World Governance where all freedoms are assured: Freedom of Speech, Freedom of Association, Freedom of Commerce and Freedom of Exchange of Ideas and Opinions, (including political). Internet is just that, and Google is the facilitator and the Governance.

Do not allow the government to take this away through some form of regulation in the name of “public good”.

Tr Cojoc

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Source by Traian Cojocneanu

MLMs – Perry Marshall Vs Bill Starkey

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In the internet marketing world, Perry Marshall is a household word, a guru, a God or at least an expert when it comes to Google AdWords and email marketing. His book “The Definitive Guide to AdWords” is the Bible in the industry. His email marketing courses are the best there are. His small group mastermind sessions are always sold out; his seminars, the same; and you can’t get into any of them without investing 4 figures or more.

So what’s he doing in an article on MLMS? Read on.

Bill Starkey is the CEO of a high tech company selling business communications tools through an affiliate marketing system after having developed many of the tools for large businesses over the last decade. Before that he was a successful real estate investor and before that a successful internet marketer.

Though they seem to be quite different from the short bios above, they have one thing in common – they both had Amway businesses.

If you are subscriber to one of Perry’s email lists, you would have recently gotten a series of emails dealing with his time as an “Ambot”, as calls Amway distributors. These are the people to fall into the Amway cult and work to achieve a dream that few seem ever to achieve. Those who do are made heroes and work hard to convince the others that they can do it, too. Perry was 20 years old, was in for 6 years and left a very frustrated, disillusioned young man.

Bill Starkey, too, entered the world of Amway when he was 20, but something else transpired than did with Perry. Bill became a Diamond Direct distributor, one of the lofty pinnacles all distributors (IBOs, today) strive for. Then, Bill sold his business for approximately $15,000,000 when he was still under 30.

Perry left broke and frustrated. Bill left rich and happy. Both were in the same business, the same “cult”, learned many of the same business building methods, listened to similar training materials and went to similar seminars and rallies. One succeeded and one failed. Why?

Before I answer that question, I need to say that Perry says in the same email series on his “Ambot” experience, that much of the sales training and philosophy he learned in Amway he has used very successfully in his post-A career. In other words, although he was pissed off to the max afterwards, he was wise enough to cull out the wisdom and put it to good use. And he doesn’t have to worry about making his mortgage payments anymore.

So why did two young men, aged 20, go into the same business and come out at about the same time with such different results? Because, they were two different young men. They were different “colors”, or personalities, for those of you not familiar with the “colors” viewpoint when learning about people. You can get some insight into that by following the link in the resource box below.

Perry was an engineer. He was an analytical guy pushed into sales. Bill was a born sales guy who found his niche. Perry took his Amway experience and became a good sales guy, but in a different field. Bill just continued. He built a 2nd MLM business, became a successful investor and then saw software as the next place to be.

These two men illustrate the fact that even in business one size does not fit all. Even though in the Amway business you are taught that “anyone can do it” and more importantly, you are told “You can do it!” Hypothetically, that is true.

The reality of it is that different personalities do things differently and achieve success differently. Trying to get everyone you meet into your business will not work, will frustrate you to no end and probably piss off a lot of people you come in contact with.

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Source by Tom Dewell

How To Not Get Suspended From Twitter and Google AdWords On The Same Day

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One key lesson in the Internet Marketing World of 2012 and beyond is that Less Means More. Don’t try too hard. Patience is a key asset in Social Media and Internet Marketing. But even with the best intentions of hard work, trial and your noble efforts for extension of knowledge, it’s easy to come unstuck. So let me share with you the lessons – and what NOT to do. No-one told me not to try a few things without reading five pages of rules and small-print. So this is what you need to know.

The Cardinal Rule Number One To Not Get Suspended From Twitter

Read their rules on aggressive following and how you cannot use affiliate links in programs.

The Cardinal Rule Number Two To Not Get Suspended From Twitter

Never use the @username reply to send a promotional message. They call it aggressive following and you can have your account suspended instantly. When you start a Twitter account this looks like a great way to message some high profile personalities, with High Following Numbers. But don’t even think about it – unless you have a really insightful reply on a theme that they seem to be tweeting passionately about. And when you reply to @username, jst don’t on any account, add any sort of promotional or affiliate link. You will be suspended for aggressive following before you can say ‘dead-in-the-water’!

Sometimes – on the same day that you set your account up – you may get an electronic ‘slap-on-the-wrists’ (that’s certainly what it feels like!) before you confirm the error of your ways and then they re-open your account. But the surest way to get de-activated and left in floating Twitter suspension land is to sent an unsolicited @username message with a promotional link.

Even worse, don’t upload tweets into a scheduler like Hootsuite or Socialoomph that are constructed in this way, with affiliate links – either shortened urls or the full affiliate coded ‘hoplinks’.

The Cardinal Rule Number Three To Not Get Suspended From Twitter

Working with affiliates looks very lucrative but beware of the biggest and most aggressive. They got there by scaling and promoting heavily. But often their links and landing pages have been blacklisted. Even if you use a URL shortener it doesn’t help. For some reason it often makes more affiliate links get bounced back and rejected. If you use it in a tweet – randomly when you get the moment to do it or formally through an upload scheduler – you can be suspended from Twitter in a heartbeat. Seriously. Then it can take you weeks, maybe months, of lobbying against automated email processes, to, jst occasionally get re-activated. But there seems no logic to How or When such a fortunate moment might happen. So heed the risk.

That’s also why you will notice, on the most spammy of emails from supposed ‘gurus’, they use intermediate connecting links through an autoresponder or hosting company.

The Cardinal Rule Number Four To Not Get Banned By Google AdWords

You guessed it. Avoid those aggressive links in your Pay Per Click Advertising Campaigns. If anything, you will find that Google are more unreachable and unyielding on this than Twitter are. Use a blacklisted link to an aggressive affiliate and Google AdWords will not just block it. They will stop your account. Even if you are running several completely innocent and compliant advertising campaigns. Then their auto email systems will drive you crazy.

Google even say that because you used a blacklisted affiliate link, then you are somehow associated with the company behind it. So they tell you to get that affiliate to make their landing page compliant, even though you clearly have absolutely no control over the affiliate’s company or their web activities!

So stay very patient. Keep your web promotional activity passive and conservative. Check all the affiliate and promotional links that you are using with real diligence before you jeopardize your relationship with those Web Giants that you cannot do without.

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Source by Alan D Taylor

8 Simple Steps to Becoming an AdWords Millionaire!

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In this article, I’m going to tell you exactly what I did, in my first week, in my very first tiny, Google AdWords Ad campaign to make $1,000 in six days.

Most of you are like me. You heard about people making huge sums of money on Google AdWords. Or, you heard about someone building a large website, marketing it, and raking in tens of thousands of dollars in passive income.

Before we get into this, let me assure you that I am just an ordinary person, who believes that if some other Bozo can do this, I can do this. And, to let you know that I’m sincere, you can email me and request my phone number. I’ll talk to you personally and tell you what I did. Once I found the training and tools, the Internet became my oyster!

It’s the dream we all have – the dream of being able to live your life on your own terms. Who doesn’t want to travel, spend more time with the family, and buy whatever they want and need without worrying about it.

I read and purchased nearly everything I could for three full years. During that time I didn’t make a nickel from any kind of online business.

Then I found an Online Money Makers Club. It changed my life!

So, here’s what it taught me right out of the gate. I watched my first video – one of hundreds of video tutorials (all on one site, by the way) and the money started to pour in every day. I would watch my Clickbank account page. My sales were $200 to $300 per day.

Here it is:

Step #1

Open accounts in Google AdWords, Clickbank, an autoresponder, a website builder that also has domains for sale.

Be sure to force yourself to get organized right away. There is nothing worse than not being able to find those user names and passwords when you need them. I have a Rolodex-type system for numbers, passwords, etc. I know some people do an online Rolodex, which is probably even more efficient.

I also begin a filing system for each campaign right away. I just go into My Computer and develop a folder named for the campaign product. Everything I generate gets saved as files that go into that folder. Be obsessive about your record keeping. It will save you so much time later.

Step #2

Go to Clickbank and choose a product. I choose products that are more obscure, but have high “gravity” – an overall indication of how good a product does in affiliate marketing. Products like making money online, or losing weight have too much competition. These products are overworked. Go for things like cures for diseases, or acne solutions, or eBooks about pets. Those kinds of people are also desperate for answers, but affiliates have not flooded those markets.

Because you already have a Clickbank account, you can create a “hoplink” that will allow you to promote your product and get paid. The hoplink has your ID embedded in it. Don’t forget to save your hoplink in a file and put it in the folder. Label it carefully so you know exactly what it is when you’re going back to look for it.

Research your product. Sometimes there is an affiliate page where you can download and save pictures and text for your use.

Step #3

Go back to your website builder and get a domain name. For AdWords ads, I use long, hyphenated names because no one is going to need to remember the URL and reuse it. They are only going to click on your AdWords ad. The nice thing about longer domain names is that they use all of your AdWords “allowed spaces” which makes your ad more visible. As an aside, don’t choose long domain names for your larger information website.

Build a one-page website using the pictures and text you downloaded from the affiliate product you chose. In the text dialogue on the page, place links using your Hoplink code that you saved earlier. This is easier than you think. Say you are writing a paragraph about the product, just highlight relevant words (like Acne products). While they are highlighted, go up to the toolbar and you will see a symbol for linking. It often looks like an actual chain of two links. Click that symbol and you will see a box where you can paste in your Clickbank hoplink. Don’t forget to save your work. Find the “save” button probably on the top toolbar.

Step #4

Go to your auto responder and develop what’s called a “list”. The list is really just an autoresponder campaign name so that you can do your opt-in pages and follow up letters. Follow the instructions and create an opt-in form, and at least two follow up letters.

Find a free product that you can give away to anyone who responds by opting in on your website.

Copy and paste your opt-in form link, given to you after you create the form, and place it somewhere on your one page website. I put mine at the bottom. But at the top of my website page (homepage) I say “scroll down to the bottom to sign up for a free eBook”… something like that. The Club that I belong to has many products for your use to promote for free. You can attach your free product to your second follow-up letter that you created on your autoresponder.

After you have placed your opt-in form on the site, go ahead and launch the site. You should see a place on the upper menu to launch your website.

At this point you are probably thinking this is all too complicated. if you have questions or get confused, there’s an email link on the website.

However, if you’ve gotten this far, you have a website ready to promote your product.

Step #5

In the browser window of Google, type in Google AdWords Keyword Tool. Click on the Keyword tool. When it comes up, type in your main phrase for generating keywords. So, let’s say you are promoting an eBook about curing acne. Put the words “acne cure” in the box (it’s obvious when you see it) and click search. A list of relevant keywords and phrases will com up. Choose words and phrases you want to use by clicking on “add” next to the phrase or word. That will add your keywords to a list. You will see some blue boxes after the keywords. Those boxes indicate the level of competition. Try to “add” keywords that have no blue in them, or that are very low.

You will want to start with 50-100 keywords. Scroll down to the bottom of your list of saved keywords and save your list either just as a document or the preferred Spreadsheet.

Actually, I like to make both. Save both documents. Remember to label them and put them as files into your campaign folder.

Step #6

Go to your AdWords account. Create a campaign and name it the same way you named your folder. You will have several “ad groups” within a single campaign. Each group will represent a list of keywords that are very similar. So, one group might be “Acne answers”. Another group might be named “cures for skin problems”. You are going to highlight words from your keywords group in your ad(s). I like to have about four groups within my campaign. I also like to test two ads at a time within each group.

Now initiate an “ad group” within your first campaign. Create two ads using similar keywords. Your ads will be on hold until they are approved. Make sure that your campaign and ad group are both set at “enable” if you are ready to begin.

Step #7

You will be asked your CPC bid limit and your daily budget. You can learn all about keyword bidding and budgeting in the Help section of AdWords.

Step #8

Go back to the Google AdWords Keyword tool. Erase your first list of chosen keywords. That’s OK because, remember you saved the first list. Put a different keyword (or phrase) into the search box. You might put in “teenage skin problems” and then search. Follow the same steps outlined above. Save those keywords. Go back to Google AdWords and create another “ad group” within your first campaign.

Give yourself about two weeks to learn and watch your first campaign. After that, you can begin another campaign using an entirely different product from Clickbank.

The best autoresponder is Aweber in my opinion. There are many website building sites. I’ve used Hostgator, 1and1, and Godaddy.

So, that’s my story. It’s really just an explanation about how I learned to put together my first AdWords campaign. I’m happy to say, it has been Internet bliss since I found The Club!

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Source by Christine C Strong