Advertising With Inflatable Rental Balloons


Inflatable balloons are one of newest ways to advertise your business. Businesses use them for everything from grand openings, to special sales, promotions, and events, or to just remind locals that they are still alive and open for business, surviving the poor economy and still offering their services. In terms of return on investment, large promotional balloons are a perfect place to start. When people think of balloons they tend to picture a foil or plastic skin filled with helium. But that’s the beauty of inflatable balloons. They aren’t inflated and then sealed off; they are actually continuously kept expanded by a steady stream of air through the use of a fan. Picture it as a giant hair dryer attached to a giant balloon, which can be made into any shape or size you would like.

  • Size: BIG

Because promotional balloons are just that, balloons, your advertisement can be very large with very little work or setup. The majority of this advertising method is made up of hot air, but air that is expanding to fill a very large, eye-catching space. All businesses want their advertisements to be attention-grabbing, otherwise it is an unsuccessful advertisement and waste of money. A giant inflatable balloon can be seen from miles away and piques interest long before your potential customer can read a sign or recognize your logo. While ads should be eye-catching to ensure success, they first have to be in a position to been seen. It doesn’t matter how wonderful of a campaign you have, if people don’t come into contact with your advertisement, it will never, ever generate new customers. In this case, bigger definitely equals better.

  • Content: Unique

Promoting your business with giant inflatable balloons is still a relatively new, and definitely surprising, idea. Unique advertising means people are more likely to notice and talk about your business. The more unique something is, the more likely it is to be remembered, which translates into your business being noticed and talked about more.

  • Vantage Point: Moveable

Compared to other forms of promotions and advertising, inflatable balloons have a higher return on investment because they are mobile. Billboards are stationary. Most forms of advertising that are as large as a giant inflatable balloon are equally as cumbersome (if not downright impossible) to move. While rental balloons are a large of advertisement, because they are a balloon, they are not heavy nor fragile (but always remember to securely anchor the balloon).

  • Cost: High ROI

Inflatable rental balloons are a very cheap was of advertising. In part, because they give more flexibility in how long you want to rent one – by as short of a time as one day to as long a time as indefinitely. And for the size of the promotional your business gets, it is relatively cheap upkeep and operating costs. Running the industrial-sized fan to keep the large balloon inflated is no more costly than keeping your front-porch light on.


Source by Andrew L Hallinan

The Cabbit: Pillar 2 of Connection Marketing


Howdy. Nice of you to be here. Today we’re talking about the ‘cabbit’. The cabbit is pillar two within connection marketing. A cabbit is an aspect of your offering, your product or your service, that is remarkable and that is worth talking about. Now why would you want to implement a cabbit within your business?

Because why should people settle for ordinary, bland, crappy products? That’s basically why.

We talked about how you can’t connect with others based on just your price-point and we already have everything that we need, we now buy things that we want. Back in the day you would create a product or a service that filled a need and then you would offer it and people would buy it. Other companies saw this happen and it happened very, very well, so they started competing. What they did is they competed on price alone. Now that we have everything we need – now that we buy things that we want, you can make your product or your service really stand out and profit that way.

In order for you to implement cabbit into your business here are a couple things that you believe in.

First of all you believe in genuinely helping other people. You believe in creating goodwill and thinking outside the box. If you keep thinking the way you’ve been thinking you’re going to keep getting the results that you’ve been getting. If you really want to stand out you have to think differently, therefore thinking outside the box is a very big one here.

What you can’t stand is generic, one-size-fits-all answers and products and services. You can’t stand the hype; hyping of a very crappy product. You can’t stand that stuff.

You can’t stand sheep mentality. Sheep are people who wait and see what everyone else does just so that they can follow along and do the same with a different logo on it or something like that.

In the cabbit there are six steps. Again if you can incorporate all six steps, awesome – you’re golden. If not, try one or two or as many as you can. They’re actually pretty simple steps too so let’s get right into it.

The first one is what I call the ‘product conceptualization’. (Say that three times fast)

This is knowing how and where your product or your service may encounter hazards – friction spots or spots where you may get problems. One very quick way to figure that stuff out is to look at what everyone else offers and then NOT do that; do something different. You want to stand out, so you’ve got to be different.

This is where I would probably recommend that if you sell a product, that you physically have the product sitting out there on the table and really have a look at it and jot down every possible hazard. If I’m going to use the example of a chair, (let’s say you sell chairs) maybe the wood might give your customers a sliver, or if it’s a metal chair maybe the metal gets really cold or it gets really hot, or maybe the metal will have a reaction to the person’s skin, etc… Those are potential problems. Maybe the padding on the seat is not comfortable, maybe it’s the wrong color, maybe the angle of the back rest is off and people will get back aches.

All of these things, these potential problems, you want to take into consideration. That’s the first step, the product conceptualization. You really want to look at it, identify your potential problems.

Step two is the ‘research’. This is where you survey for those potential problems. You actually reach out to your customers and your prospects and you highlight those potential problems that you first saw and you get their take on it. This will offer you insights into the innovation process and, at this step in the research, you really want to identify the most dominant needs. This will come in play shortly.

Step one was all about identifying potential traps. Now hopefully you are keeping record of your customers’ contact info. What I mean by this is pretty much email. That way you can reach out to them and do your survey. It’s very good to involve them. It does create heightened loyalty. I think that people like to give their opinion in general. I think that if you can involve them you’re creating a two way dialogue and you’re hearing from the horse’s mouth.

And then you know what?

When you DO upgrade or update your product you can go back to them and say, “Hey listen, we’ve heard you with regards to potential problems. We fixed it, and we think that you might like this new one. Here, have a look.”

It’s as easy as that.

We talked a little bit about figuring out your consumers’ needs. There are six major needs – six general needs. They are security, variety, significance, love, growth and contribution. I’m not really going into this one too much. There is a great Tony Robbins’ video on YouTube about these six needs – a really, really good video.

If you can cater to a person’s need(s) you’re going to create connection. And, of course, we’re talking connection marketing so that’s kind of what we want here, right?

Step three is the actual innovation process. This is more than just altering your product or your service, this is the KEY to expansion, to growth and longevity.

If you haven’t done your ‘goals and accomplishments’ step yet you should probably do that. We talked about your legacy and where you want to be 50 years from now, 100 years from now… That’s longevity.

You’re going to have to innovate over the lifespan of the business. You’re going to have to innovate your products and your services to always be catering to groups of people.

Here are six quick ways; six approaches to innovation.

The first is new arenas, you take your technology and you apply to a new industry. The example for this is Honda. Honda started making motorized bikes, then they took that same technology and they put it in cars and now they make cars. They now make lawn equipment too. They used that technology and they just applied it to a new industry.

A second approach would be a new geography. Your product or your service is selling very, very well in North America, but how would it fare to an Asian market or a European market? Can you create a version of your product that would work in Asia or Europe, or something like that?

Approach number three is the industry structure. This is where you can add or you can subtract a middle-man. Let’s say you’re offering a product and you’re buying the physical product from a manufacturer, then you’re bringing it home and tweaking it and then adding your logo to it and reselling it. What if you started doing the manufacturing. If you didn’t outsource that? What if you did it yourself? That’s an innovation to the industry structure.

For the fourth approach, we’re looking at the value-delivery systems. You add a product or a service to a company. Whatever it is you’re offering. If you’re offering a product you would attach a service to it, and vice-versa – if you’re offering a service you attach a product. The example here is Spotify. There was a smartphone company where if you would buy their product (buy their smartphone), they would offer you Spotify free for a year. They were offering a service with the product.

Number five is creating a new product or a new service. This is where steps one and two come into play. Finding potential traps and then inquiring about that will give you a very good launchpad for creating the new product or the new service.

Number six is existing customers. Again steps one and two come into play. This example is car models changing every four years or so. They have updates. They have minor tweaks to certain aspects of the model; that kind of stuff. You’re catering to your existing customers.

Step number four is the ‘segmentation’. This is probably the most important part to pillar number two, which is the cabbit. If you can only apply one change I think that this would be it. We’re no longer talking about blanket solutions, we really want to segment.

I’ll give you a golden nugget actually. Go very, very deep within your segment. This is how you’ll create a genuine connection with your market. You’re not just offering one thing for everyone. There’s no one-size-fits-all.

The deeper you can go within your segment the more connection you’ll create, the more you’ll be talked about. Then when you want to attack a different segment you just tweak the product slightly for them, then they start talking about it and so on and so on. That’s really the basis of the cabbit. It’s to have the word of mouth by offering really cool stuff to the right people.

Step five is what I call a ‘killer promotion’. This is where it’s time to market-test your new product, your new service. You’ve segmented properly, you’ve identified the needs, you’ve upgraded the products, you’ve innovated it.

This is where you actually put it out there and you start getting responses. I preach accessibility first, THEN monetization, which means at this stage (the killer promotion), you basically want to forego profits. If you can get this out there for free, for trial, for beta testing; if you can offer this for your cost, that’s awesome. You basically want to get it in the hands of people.

If you’ve done your segmentation properly, if you’ve done your innovation properly your people will love it and then they’ll start talking about it. That’s essentially what you want, right? T

he cabbit’s goal is to be so remarkable that people are compelled to talk about you.

Finally, step six is the ‘key advertising’. This will work directly with your segmentation step. What I mean by this is that you’re going to prepare your advertising materials according to your segment. The wording, the messaging, will be according to your segmentation. Also, you’re going to prepare the delivery according to your segmentation. Whether it’s LinkedIn ads, Facebook ads, Google AdWords, newsletters, media buys, that kind of stuff. If most of the segment is on LinkedIn and they’re not very responsive to banners, you’re going to prepare your delivery according to that. You’re going to invest more into advertising on LinkedIn than you would on banners.

Here’s a quick recap; the six steps to the cabbit (which is pillar number two).

– The product conceptualization: you want to find potential traps or hazards.

– Number two is the research: you want to bring those forward to your people. You want to hear from them what they think.

– Then you move on to the innovation: you know exactly where you can innovate, where you can make it better. There are six approaches to that innovation so surely you can do something very, very good there.

– Once that is done, you’re looking at the segmentation: you want to go very, very deep. You want to get very precise on your segment. Focus on nailing a sliver of the market, doing it right once and then repeating that with a different sliver or segment of the market.

– Killer promotion: get it out there, get it into people’s hands. Accessibility over monetization – you just want to get it out there. You want to get people trying it, you want to get people talking about it. That could even offer you good testimonials.

– Finally, key advertising: you want to make sure that you’re advertising in the right place based on your segmentation, based on your sliver of the market.

Remember, the more unique the better. If you want to stand out, you got to stand up!

This is it. Thanks so much. We’ll catch you later. Take care.


Source by Eric De Niverville

Fitness Marketing – What Is Your Mantra For Ubiquitous Online Presence?


Online presence is essence of survival in the Web 3.0. However, some flourish and some fail. Execution of right or wrong fitness marketing practices and strategy is responsible for both. Semantic marketing efforts bring positive results by offering ubiquitous online presence especially on SERPs. Hiring a digital marketing agency has answers for the problem. These marketing specialists promote your website on various parallel platforms using organic methods. Therefore, the results are promising and last longer. However, you must be ready with essentials like ready upsell process, association with associates and JV partners. In addition, you can Google the latest trends associated with your niche and make the most of them.

Organic Fitness Marketing – Let The Digital Marketing Agency Roll The Dice For You

Digital marketing agencies understand trending in real-time and can provide an action plan after accessing the global picture. Execution of organic marketing practices during this phase is utmost essential. In addition, these agencies consider the input from fitness professionals, supplement brands, gym operators, and other relevant sources while designing online fitness marketing strategy. Some important online marketing strategies are

Digital Advertizing – Remarketing, social media advertizing and use of AdWords are some common practices in digital advertizing. These paid advertizing methods help in creating an online presence. However, it is always crucial to monitor the progress in real-time to avoid unwanted expenses. Smart digital marketing agencies use cross platform advertizing on social media to achieve better results. Consideration of ROI while building brand and creating an online presence equally matters in such scenario.

Content Marketing – Appropriate content marketing strategy helps in engaging the audience. Tracking KPIs like ranking, engagement ratio, conversion, and lead generation help in analyzing the progress. However, content is very specific for the audience it targets. For an example, content for a Facebook page is not suitable for posting on a blog. Rational approach to selecting the correct content is therefore necessary and digital marketing agencies come handy then.

Social Media Marketing – Popularity of social media and real-time engagement of users have made it the foremost point of attraction. Well, social media is about not only Facebook and many other platforms are available for organic marketing. Selection of appropriate platforms with the due consideration of the local audience is indispensable. Tracking metrics like ROI or lead generation is possible in real-time.

Search Engine Optimization – Search engine optimization today gives utmost priority to value addition for audience unlike the earlier days when linking was only marketing strategy. Organic promotion strategy and good content helps in standing out amid the competition and fetch excellent ROI.

Fitness marketing today is quite demanding and it calls for strategic promotional efforts and contribution of various vectors. In addition, consideration of leads, performance tracking, conversion rate, the correct marketing approach, retention rate, and ROI is equally imperative. Ideally speaking the mantra for ubiquitous online presence comprises the strategic fitness marketing combined with the resourceful content and organic promotion. Do not forget to consider local industry while tapping the global one. It has the highest lead conversion rate when tapped with the right approach.


Source by Swati D Banerjee

Getting Free Traffic to Your Site – The Pros and the Cons of Free Traffic Methods


You know that you have to get traffic to your website and when it comes to getting that traffic you basically have two options, you can pay for it or you can get it free. However getting free traffic to your site requires an investment of time and therefore is not free, figuratively speaking.

In this article we’ll talk about the pros and cons of getting free traffic to your website and a simple game plan for driving a mass of targeted visitors to your site.

Let’s talk about getting free traffic first and see what we’re up against. First of all with free traffic there is a considerable time investment. While there are a number of tools on the market that can help with automating the process, you still have to generate lots of unique keyword rich content to work with for the traffic to stick.

In addition to generating loads of content, there is the issue of search engine optimization and designing your website in such a way that will attract the attention of the search engines and yet provide value for your visitors at the same time.

While free traffic does require a lot of hard work the ultimate benefit is that you can end up driving more targeted qualified buyer traffic to your site in the long run, even more so than if you paid for it. But it takes time.

Let’s have a look at paid traffic and see what’s involved. With paid traffic sources it comes down to tracking and testing your ads to make sure that you’re not throwing money down the drain.

You can buy traffic from Google through their AdWords program or you can buy it from ezines that have gigantic subscriber bases, but ultimately you must track your campaigns to make sure that they are profitable or you could end up overspending yourself out of business.

The upside to paying for traffic is that once you know how to setup profitable ad campaigns you can literally command a truckload of traffic to your website immediately. With an instant flood of targeted traffic being exposed to your offer, the potential for quick sales right out of the gate is very high and there is nothing like being able to get your first sale in your first week or two.

So a simple strategy for you to gain the needed experience in setting up profitable ad campaigns is to work at getting free traffic to your site first and establish some kind of traffic to your site before you go and drop a load of cash on paid traffic sources. Once you’ve established some decent conversions from your free promotions, then you can start to ramp up your profits with paid advertising methods.


Source by Fernando Morales

Advantages of Using Smaller Search Engines Pay Per Click Advertising


When online business owners think of pay per click advertising, they immediate think of Google AdWords. This is because Google is currently the largest search engine on the Internet. While a lot of online business owners use Google AdWords to generate immediate traffic, it can be quite expensive for other entrepreneurs who are new to Internet marketing and pay per click advertising.

With Google AdWords the bidding price for popular keywords can be quite costly making it difficult for new advertisers to generate a profitable return on investment. This can also be the case with Yahoo Search Marketing and MSN Adcenter.

If you are trying to get your business up and running, smaller search engines such as ABC Search and MIVA can help you generate website traffic in a more cost effective way. Let’s take a look of some of the advantages of using smaller pay per click search engines for generating website traffic with pay per click advertising.

Less Competition

A lot of the larger businesses on the Internet use Google AdWords for their pay per click advertising campaigns. This means you will have less competition for keywords and greater chances of your ad appearing in the top search results.

Lower Cost Per Click

Because the competition is much lower on the smaller search engines, you will pay a lower cost per click for popular keywords and long tail keywords. When it comes to cost per click, it is the competition that drives up the price of popular keywords. This means that you can reduce your advertising costs significantly and, for as low as one cent per click on keywords that may cost you as much as 25 cents per click with other pay per click search engines.

Conversion Rates

Although there may be less traffic on the smaller search engines, if you use highly targeted keywords, you will receive traffic that is pre-qualified and will most likely be interested in your product or service. This is better than spending a lot of money on advertising to get a lot of traffic and then only a few people are interested in what you have to offer. Remember that sometimes less means more.

Higher ROI

If you are paying lower costs per click, this will help you to generate a higher return on investment for your product or service. In addition to cost per click also make sure you are testing your ads and their keyword performance to help contribute to a higher rate of return on your investment.

Although pay per click advertising can be risky, smaller pay per click search engines can significantly reduce the risk of your investment and be very profitable if you know the strategies associated with successful pay per click advertising. If anything, a smaller pay per click search engine is a great way to get started with pay per click advertising. Once you gain the experience then you can add some of the larger search engines to your pay per click advertising campaign.


Source by Jeffrey Ferris

Personal Branding, Part 2


Why Personal Branding?

To have a prosperous business, you must understand the power of branding. Your personal brand is made up of the qualities and unique traits you relay about yourself, and it represents the way you want other people to think about you.

Personal Branding has become more talked about these days as individuals seek to differentiate themselves by developing a unique brand that will propel career and job opportunities. Many people think that personal branding is just for celebrities such as Lady Gaga or Lance Armstrong, but every individual is in fact, a brand.
There are millions of other people offering the same service as you, now ask yourself; "How do I currently stand out in the crowd?"

"Without branding, you're simply part of the many, and not part of the few."
Personal Branding is about really digging deep and spending time developing a unique Brand Statement, Brand Position, Name (that speak to what you're doing), Brand Promise, USP (Unique Selling Proposition) and Graphic imagery. Think of your Brand as a stage, it allows you to rise above the rest and show consumers with confidence why they should choose you versus your competitor.

Personal Branding, by definition, is the process in which people and their careers are marked as brands. If you're looking for a way to fast track your career, Personal Branding is the answer.

Discover Your Brand

As a brand, you can leverage the same strategies that make celebrities or corporate brands appeal to your consumer. Personal Branding involves four basic traits: unique capabilities, positioning, values, and a brand promise. Just like a corporate brand, you must establish and project what makes you unique and why people should come to you rather than the next guy.

Do you have a specialized certification or superior quality? Do you work exceptionally well with a certain demographic, Do you have an irresistible personality? Talk about this with your family, co-workers, friends, as they all provide great sources when it comes to identifying your strongest and most unique qualities. Remember, a degree alone will not set you apart, but a toolbox full of unique items will.

The single biggest mistake people make is that they either brand themselves just for the sake of doing it, or they fail to see the value from investing in building a strong brand foundation, before rushing into marketing and advertising. By investing the time and resources on properly and effectively branding yourself, you will attract the right opportunities.

Position Yourself

Brilliant Brand positioning takes into account the oversights, shortcomings and mundane attributes of your competition. An example could be – if other Massage Therapist's seem unable to talk 'the body' without loads of technical jargon, that's an opportunity to position yourself as practical, friendly, and unassuming.
If you gravitate towards athletes, kids, or the elderly, your positioning will start to reflect that. If your demeanor, your tone and your output contradict the way you're trying to position yourself, your Brand positioning will falter. Make sure you are consistent and true to your position or you'll end up miles away from where you want to be.
To Specialize or not to Specialize?

You may think specialization is the answer, particularly if we acknowledge the importance of being unique, albeit, you do not necessarily need to specialize to be unique and extraordinary. Generalists are favoured if you are multi-talented, or accomplished in a few different fields.â € ¨An example would be; Suzy is a Massage Therapist that speaks 5 languages. This will immediately differentiate Suzy from her competitors, even if it does not strictly relate to the work that Suzy does.

On the other hand, you are best suited as a Specialist if there's a target audience that's looking for your unique service. However, it's worth noting that as a specialist, your target market is smaller. So, in order to sustain your business in spite of the smaller target market, you will need to capture a larger share of the targeted audience. To do that, you need to be among the best at what you specialize in – if not the best.

Whether or not you choose to specialize should depend on an honest assessment of your skills and the kind of goals you're working towards. If you're seriously considering specializing, do some research and check out the "Google AdWords Keyword Tool" to check whether people are actually trying to find the service or product you're thinking of offering.

Be Transparent

Find the balance between being transparent, yet protecting your professional reputation and marketability. Avoid coming off as fake, insincere, or simply out for your own personal gain.
You also have to be open. In today's world, marketing is a two-way conversation, so you must be open to feedback, open to criticism, but most importantly, open with your content.
While being transparent is important, be aware of the effect of anything that you put out there about yourself, and consider the potential cost to your brand. Being transparent does not necessarily have to mean letting it all hang out.

Get your name out there

Once you have established your Brand Identity and feel confident in who you are and why you're unique, it's time to showcase you to the world!

Be cognizant of your personal brand, both offline and online, develop a Social Media Strategy, set goals, and be dedicated – Do not be fooled by the myth that if you build it, they will come. Unless you're extremely lucky, you'll have to actually spend time communicating your Brand to others.

To be successful at Marketing your Brand today , you should think about the 4 C's:

• Content – the creation of a steady stream of engaging content.

• Connection – connecting with the audience you wish to attract.

• Communication – communicating with them in an ongoing conversation.

• Conversion – and then converting them at the illusive moment of need.

There's nothing wrong with self-promotion to build your brand / reputation, but that's not the primary focus of Social Media today. If you really want people to listen to you and care about what you're saying or the service you offer, be someone who focuses more on providing useful information, and featuring others in your industry or community. People will pre-qualify you before they take the next step, and to do that they need more information than just your "sweet deal" or contact information.

The Social online world is the same as in person, so you need to follow the same rules of engagement: Learn to listen (start a discussion) and earn the right to be heard (share your expertise and tools).

Social Media impressions are very important so be invariable in your messaging, and always be transparent, it creates authenticity. Create a succinct tone for your LinkedIn, Twitter and Facebook profiles, your email signature, blog and promotional materials – your messaging can have a huge impact on your professional image.

You can also monitor your personal brand name across the web with Google Alerts (, a free tool which sends e-mail updates about a topic or phrase that you choose.

With focus, and a well developed Brand Strategy, you will have set the foundation and mapped out the path to becoming a successful personal Brand. There's no better time than the present to get started! More of Branding at about Learn at: Http://


Source by Rachelle O Hynes

Is SEO Worth Paying For?


One of the major reasons why businesses starve is the lack of website traffic. Ironically, most of such brands do not believe that SEO helps in generating leads and are not willing to invest in search engine optimization. SEO is not only beneficial, but over the last few years, it has become a marketing necessity. Before we move any further, it’s important for you to understand how search engines work and how websites are ranked.

  • Relevance: Is your site relevant to the customers and helps in providing desired answers?
  • Importance: Is the content good enough and a source of crucial information?
  • Popularity: Is the website visited more often than its contemporaries?

These simple points make a lot of sense. Search engines solely aim to provide quality results to its users. Google receives about 2 billion searches a day. And Google is not the only search engine out there. That itself shows how imperative it is for your brand’s website to show up on the top. There’s a lot of potential for your brand’s growth. All you have to do is work up on your visibility. From a brand’s point of view, it is extremely powerful being on the top of the results page. Go through the following facts for a better understanding of how effective SEO can boost your business:

  • Around 93% of internet users begin their online experience through search engines.
  • The top three Google search results get 60% of the clicks.
  • Of the top three, the first result garners 33% of the clicks.

These statistics are backed by endless case studies and reports by HubSpot, Search Engine Journal and Search Engine Watch.

A higher ranking means increased traffic. Increased traffic implies increased sales (given that the services you’re offering are top notch). Reaching the top of search engine result page is no child’s play. It’s important that search robots/crawlers are able to crawl through your website. For that to happen, it’s critical that your website is optimized and all the pages focus around the theme of your website so that you get as much SEO juice as possible. Knowing your target audience is equally important. It helps you come up with relevant content that resonates with your buyers. Employing the right keywords in your content is something that can make your business important and valuable to the customers. The most important keywords are those which focus on the buyers’ intent. Researching the keywords that focus on volumes and intents, and then prioritizing the content around these researched keywords shapes the future of your website.

In this article we have just scraped the tip the iceberg called SEO. Search engine optimization lets the search engines get a better understanding of your website and that helps them to rank you accordingly. A good SEO approach would get you more traffic and help you gain more customers. Let’s be honest, statistics do not lie. Everyone everywhere is searching for something or the other and it’s pressing that you show up just when they need you the most. That is what SEO is all about.


Source by Shabana Gandhi

Digital Marketing, Search Engine Optimization and Marketing


Digital marketing or online marketing as it is popularly known is a tool to carry on marketing for our product online.

Direct email marketing, search engine optimization and search engine marketing are few of the tools which come under this category. They are becoming more and more common in the online world. It is a very popular form of advertising,

Media is important now because we have access to a large number of data and more and more people are having access to this large data. They often view and review the data pertaining to customers tastes, ever changing choices, etc.

Other forms of marketing include text messaging, mobile apps, electronic billboards, digital television and radio messages. All are powerful tools to enhance our visibility to the customers.

Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.

From your website itself to your online branding assets — digital advertising, email marketing, online brochures, and beyond — there’s a huge spectrum of tactics and assets that fall under the umbrella of digital marketing. And the best digital marketers have a clear picture of how each asset or tactic supports their overarching goals.

So What Exactly is Digital Marketing?

It is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.

From your website itself to your online branding assets — digital advertising, email marketing, online brochures, and beyond — there’s a huge spectrum of tactics and assets that fall under the umbrella of digital marketing. And the best digital marketers have a clear picture of how each asset or tactic supports their overarching goals.

Here’s a quick rundown of some of the most common assets and tactics:


Your website

Blog posts

eBooks and whitepapers


Interactive tools

Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)

Earned online coverage (PR, social media, and reviews)

Online brochures and lookbooks

Branding assets (logos, fonts, etc.)


Search Engine Optimization (SEO)

The process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives. (Read this post to teach yourself SEO in 30 days.)

Content Marketing

The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers. (Learn what goes into a modern content marketing strategy here.)

Inbound Marketing

Inbound marketing refers to the ‘full-funnel’ approach to attracting, converting, closing, and delighting customers using online content.

Social Media Marketing

The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. (Discover 41 resources for learning how to leverage social media marketing here.)

Pay-Per-Click (PPC)

A method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords.

Affiliate Marketing

A type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website.

Native Advertising

Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. BuzzFeed sponsored posts are a good example, but many people also consider social media advertising to be ‘native’ — for example, Facebook and Instagram advertising.

Marketing Automation

Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions.

Email Marketing

Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people towards the business’ website. (Check out these 15 successful email marketing campaigns for inspiration.)

Online PR

Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It’s much like traditional PR, but in the online space.

What’s the Difference Between Digital Marketing and Inbound Marketing?

On the surface, the two seem similar: Both occur primarily online, and both focus on creating digital content for people to consume. So what’s the difference?

The term ‘digital marketing’ doesn’t differentiate between push and pull marketing tactics (or what we might now refer to as ‘inbound’ and ‘outbound’ methods). Both can still fall under the umbrella of digital marketing.

Digital outbound tactics aim to put a marketing message directly in front of as many people as possible in the online space — regardless of whether it’s relevant or welcomed. For example, the garish banner ads you see at the top of many websites try to push a product or promotion onto people who aren’t necessarily ready to receive it.

On the other hand, marketers who employ digital inbound tactics use online content to attract their target customers onto their websites by providing assets that are helpful to them. One of the simplest yet most powerful inbound digital marketing assets is a blog, which allows your website to capitalize on the terms which your ideal customers are searching for.

Ultimately, inbound marketing is a methodology that uses digital marketing assets to attract, convert, close, and delight customers online. Digital marketing, on the other hand, is simply an umbrella term to describe online marketing tactics of any kind, regardless of whether they’re considered inbound or outbound.

Does Digital Marketing Work for All Businesses? B2B and B2C?

Digital marketing can work for any business in any industry. Regardless of what your company sells, digital marketing still involves building out buyer personas to identify your audience’s needs, and creating valuable online content. However, that’s not to say that all businesses should implement a digital marketing strategy in the same way.


Source by Santhosh Kumar

Fourth Party Ad Serving – Because Third Party Wasn’t Confusing Enough – Third Party Served Reporting


Over the last 6 months or so, I have noticed a dramatic increase in the number of online advertising contracts requesting fourth party billing. Fourth party billing occurs when the advertiser, through their agency chooses to serve a creative from one vendor, say Eyeblaster, but wants the impression reporting and billing based on another vendor such as DoubleClick or Atlas, making them the fourth party.

At first thought this seems crazy, but it really doesn’t get any better the longer you think about it, it stays crazy.

This is accomplished in a few different ways, basically boiling down to one of two methods. For lack of a better term we can call them front-end and back-end. In the front-end system, information is embedded in the third party creative script that calls the fourth party vendor to log an impression. In the back-end setup, all the logging is done by a back-end call from the third party vendor to the fourth party vendor, without any exposure in the creative source.

While front-end can be a little easier for a publisher to manage, neither of these setups is truly ideal for a few different reasons.

Let’s start with front-end tracking. This means that there is a code in the 3rd party creative trafficked to the publisher that will initiate the call to the 4th party vendor. In most cases this code is obscured and not readily apparent when looking at the code. To the best of my knowledge, only Eyewonder has an implementation that clearly shows the relative fourth party tag. Even Eyewonder doesn’t always seem to use this format, but when they do, it greatly enhances the publisher’s ability to establish the relationship and track and bill the item correctly. Sadly, most other front-end implementations use codes that are not part of the normal reporting process and don’t make the relationship clear. Even when that is the case, front-end tracking has the advantage of locking the relationship between the third and fourth parties and preventing the creative change out issues that back-end tracking can have.

Back-end tracking accomplishes the same objective, logging an impression from the third party to the fourth party, but it does it completely on the back-end. The third party doesn’t embed the tracking in the creative, instead using a system setup option to create the relationship on their end.

There are 2 big problems with this approach. First, there is no way for the publisher to even attempt to establish the relationship between third and fourth party tracking since the creative script doesn’t even carry a clue about the details. The second challenge is that the vendors can change out the relationship mid-flight without any notification to the publisher.

There are also the general problems of both methods. Since publishers are asked to serve a creative from one vendor, but report delivery through another vendor, the publisher needs the relationship clearly defined. However, agencies don’t seem to get this and rarely provide any documentation that would help clarify it. In fact, agencies often seem to completely lack any understanding of this arrangement that they themselves create.

Imagine that you have a VISA credit card and one day you get a message from them telling you that you are now required to pay your VISA bill to a MasterCard account. However, they don’t tell you what the new account number is. When you ask them what the account number is, they either don’t reply or do reply but don’t give you the information, instead asking you what you mean.

That is a pretty good metaphor for how the notification and implementation of 4th party implementations often work. In fact, that example is not the worst case scenario. In the worst case scenario, they agencies don’t specify the relationship before the campaign launches and only inform the publisher weeks or months later by disputing billing.

Imagine, that in the VISA / MasterCard example above, they waited until after the fact to let you know and told you that you had improperly paid your bill to the wrong account for months and informed you that you should have made payments to the MasterCard account, for which they still refuse to give you the account number. Again, as confused a situation as it sounds like, it is an accurate picture of the issue publishers are facing.

So what is the solution?

While there is no single solution to the issue there are a few decisions to be made and guidelines to be considered so publishers can at least feel they have done their due diligence and prepared themselves.

The first thing publishers should ask themselves is if they even want to accept these terms. Given the complication above, publishers may consider pushing back, or at the very least, setting some minimum standards for how it should be handled. But the situation is complicated enough that publishers should operate from a position of conditional acceptance on their terms, not unqualified obligation.

If publishers decide that they are going to accept fourth party terms and do so with some conditions, there are a few things that should be high on their list.

Since the agencies create the relationships between the third and fourth party tracking, publishers should require that the agencies make that information available in a simple format. The best scenario would be that all fourth party tracking be embedded as either a direct call or a comment in the third party creative script, similar to the Eyewonder example above. This would have the advantage of being done once during setup and negating the need for follow-up communication. It would also be a permanent solution and even years later the tracking relationship could be investigated. Lastly, it would have the benefit of being part of the creative setup and as new creative assets are tracked they would have the solution built into them.

If a single step solution like the above can’t be achieved, then the agencies need to understand that they will need to provide the publishers some way of relating the third to fourth party tracking. A simple spreadsheet would suffice, but this is still not as good a solution as the embedded solution above, since that information will need to be communicated and managed throughout the life of the campaign and for some time afterward.

Not only do agencies need to supply the key to establishing the relationships, but they need to do it in a timely manner. How do you define timely? Before the placement goes live, since revealing the relationship afterward can severely limit the ability to adjust pacing and control delivery.

Fourth party tracking and billing of online advertising is complicated and requires the industry to either address that complication or resign itself to living with it. Ignoring the issues will not make them go away and while the upcoming IAB impression exchange may resolve some issues, it will certainly not be a silver bullet for fourth party ad tracking.


Source by Daniel Dowling

How To Start Your Own Online Gaming Website And Make Stupid Money


When I told my friend I wanted to start an online game website, he asked me if I were going to sell Xbox games or Nintendo games. I laughed and told him no. With a puzzled face he asked me if I were going to have a game site with those little cheap playable arcade games that he must have remembered back in the early 90’s. I told him no. I told him that I wanted to start an online gaming website where people can play against each other and play new 3D graphic games. He also asked me how I was going to get paid by doing this. So here is the story on how I did it.

Starting an online gaming site is not hard. There are plenty of software that is already made for you……. Prices vary. You must do your research to see if you want different features. Also you can get your website customized, which I advice you to always do if you want to stand out amongst the competition. You can get customization done at,, and others. Now if you really want to make this a business you must treat your game site like a real business. You can get someone to install it also, or pay $20 extra and get the company that you bought it from to install it for you. I can show you plenty of ways to do a lot of stuff for very cheap and for free. But I am talking to the business person who really wants to do very well and get started fast. It doesn’t take a lot to get started but be prepared to spend a little money to get some results.

Now I know you guys are thinking, well how do you get paid. There are ways to get paid on a game site. There is advertisements. The most well known is Google AdSense. You can sign up for free and Google, not to get technical, they will send one of their robot spiders to look at your website and determine what type of ads it should place. There are also independent advertisement companies where they can put pop ups or advertisement bars on your page to make money. Also if you use mochi ads, you can make money from their ad network. The way a mochi ads works is that whenever a game is loading on your website, a commercial will play automatically. You also can sell your links on your website. If you start getting a lot of traffic, people will want to link to you. You can sell links if you also want to make some revenue. And of course you can sell your own ad space by submitting to places like Craigslist, game directories and so forth. Also you can ad affiliates where you will get paid if they buy the product from your website. With these streams of income coming in every month consistently while you sleep, you’ll only be a fool not to try to start your own gaming business. Yes there is a lot of competition but there is more money out there than competition. So why not get your piece of the pie?

The key to all of this is getting traffic. You can get traffic from banner ads, Google AdWord services, social media and so on. I’ve looked into advertisement on MySpace and Facebook which is doing very well because nobody is thinking about advertising there. So your so called competition is not there.

I hope this information helps give you some inspiration and ideas on how to make money online doing something you love and playing all you want. Good luck and never stop!


Source by Troy Wooten