Marketing Baseball Tournaments the Right Way: A 5 Step Guide

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By the year, youth baseball tournaments are becoming more and more popular. For those of us who run tournaments as a way of life, this is somewhat bitter sweet. On one hand, more tournaments means that more teams are participating in tournaments. And, if more teams are participating in tournaments…well you get the picture. On the other hand though, the fact that youth baseball tournaments have become extremely popular in recent years means that all tournament directors, even those who run established tournaments, need to fight harder to sign up teams. Part of this battle for teams consists of hosting a well run tournament year after year. But, it’s hard to host a well run tournament if all the teams in the area are playing in Joe Schmoe’s tournament down the road. I have compiled this marketing guide to assist both newcomers and old dogs in their own battle for teams and help even novice tournament directors build a successful and established tournament.

Step 1: Start Free and Easy

One of the biggest resources available to tournament directors when marketing a tournament is the internet. Yeah, I know this comes as no surprise to you – it’s 2012 not 1999. But, just because we all know what Google is doesn’t mean that every tournament director out there successfully takes advantage of the free (or extremely cheap) online tournament marketing services. In fact, this aspect of tournament marketing seems to be often overlooked.

The first online resource you should look into is the offerings available from the sanctioning body which you are running your tournament through. Almost all youth baseball sanctioning organizations will assist your marketing in some fashion. After all, they benefit from your tournament’s success. USSSA, which is quickly becoming the leading youth baseball organization in the country, will post your tournament on their website and link the post to either your own website or the registration form for no cost at all. From my experience running tournaments I know that most participants find their tournaments on the sanctioning organization’s website. It’s a quick and easy way for coaches to find tournaments. And, it’s an extremely effective and free way to market your tournament to almost every coach in the state.

Another valuable marketing service for tournament directors is Active.com. For one reason or another, Active.com is often underutilized by many tournament directors. In this case, their loss is your gain. Active.com is a website that allows users to post sporting events they are hosting. It’s simple and free to create an account and it only takes a couple of minutes to post a tournament. Moreover, Active.com has teamed up with ETeamz.com, an online platform which most youth baseball teams use to create their own websites. This partnership has led to a large number of coaches using Active.com to search for baseball tournaments. And, since Active.com is a nationwide website, its services allow you to promote your tournament to teams in other states. In my experience, Active.com has been an essential tool in pulling in teams from neighboring states and serves as a valuable resource that can turn your would-be local tournament into a regional one.

Yet another free and easy online resource that is often ignored by tournament directors is email marketing companies. Every tournament director in the country sends out emails to coaches “promoting” their tournament. Every coach in the nation gets hundreds of tournament emails a year. How do your emails stand out from others? A catchy subject line and well written sales text can only get you so far. Online email marketing services, such as MailChimp, allow you to use HTML graphics, add pictures, link to your website, and track response from your email. Most of these services are free with a small amount of email contacts (usually under 1,000) and they definitely help your email stick out from the pack.

Step 2: Hit Early, Hit Often

This marketing step may seem a little obvious but, nonetheless, it is essential in building a strong tournament. The earlier you post your tournament online, the more likely teams are to sign up. The earlier you email blast your coach contacts, the more likely you are to pull in registrations. It’s all pretty simple but rarely do I see this marketing strategy fully taken advantage of.

Your tournament’s competition may have a bigger budget for promotion. They may have a more reputable name. And, they may have more connections with more coaches. But, no matter what the case may be, you can always get the upper hand when it comes to the timeliness of your marketing. Your tournament may be one of 20 state-wide tournaments on the same weekend. But, if you post and promote early, coaches will only see your tournament not the 19 others that will eventually be posted.

I suggest putting together a promotion strategy early and following it to the T until your tournament is full. My strategy? Post your tournament online a year before the start date and send out an initial email to coaches once posted. Six months prior to your tournament, send out another email to coaches and follow up with a personal phone call a week later. Then repeat this strategy every month up to your tournament. You’d be surprised at your marketing success if you diligently follow a promotion strategy.

Step 3: Build Relationships

Too many tournament directors are wary about reaching out to coaches for help in marketing their tournament. They see the director-coach relationship as nothing more than a business relationship and keep interactions short and sweet. This is a fatal mistake. You must understand that, as tournament director, you are providing a wanted and appreciated service to coaches. And, coaches come in contact with more teams on a weekly basis than you could ever reach out to.

By building relationships with youth coaches, you are gaining a marketing partner. Don’t be hesitant to become friendly with coaches. Call the coaches that sign up early for your tournament and thank them. Exchange friendly emails with them on a regular basis. And, once you establish a decent relationship simply ask if they will mention your tournament to other teams in the area. It’s amazing how willing coaches are to help promote your tournament to other teams if you build a relationship with them. I know of one tournament director that makes a habit of sending out Christmas cards from his organization to coaches who participate in his tournaments. The simple friendly gesture pays back tenfold when he fills up tournaments year after year.

Step 4: Go Old School

Online marketing is quick, easy, and cheap. And, often online marketing is extremely effective. But, never underestimate good old snail mail. Every tournament director in the nation promotes their tournaments by way of email. And, don’t get me wrong, there are many good reasons to do this. But, do you make a habit of opening and reading every mass email you get? Or do you simply hit the delete button? Even the most successful tournament marketing emails I send out don’t receive much higher than a 15% open rate. The average email in this industry is opened by approximately 6% of every contact it is sent to. If you’re emailing 100 coaches, you’d be lucky if your email was read by 15 of them.

Snail mail, on the other hand, tends to be a lot more effective. After all, I personally open every letter I receive. It may seem outdated but, I suggest sending a personalized letter to every coach in your contact database and invite them to participate in your upcoming tournament. Your letter is sure to be read and appreciated. Heck, if I was a coach I would definitely sign up for a tournament that I was invited personally invited to.

Step 5: Pound the Pavement

When it comes to marketing your youth baseball tournament, other tournaments can become one of your biggest assets. Every spring and summer weekend in every city in the county there is sure to be at least one tournament being held. Youth baseball tournaments are marked by high attendance and tons of down time for teams. Take advantage of these other tournaments when marketing your own. Make a habit of spending an hour or two at other local tournaments every weekend. Hand out fliers, mingle with coaches, and promote your own tournament. First of all, by doing this you put a face and a name to your tournament. Secondly, you build relationships (see Step 3). You’ll quickly find that you are going above and beyond almost all other tournament directors; an action that will surely pay off. When marketing any product, what can be better than a large amount of your target audience hanging out in one place? Use this opportunity to your advantage.

Failure is not our only punishment for laziness; there is also the success of others. -Jules Renard

The tools for success in building an established youth baseball tournament are in your hands. You can use this guide in any way you’d like. But, if you take these 5 simple steps and run with them, your effort is sure to be rewarded.

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Source by Andy R Brehm

Referral Marketing Is Income Producing Retirement

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Find something you do better!

When the whole of your market is a copycat industry, you have to do it better, work it smarter, and be more effective at grabbing your audience. What can you do differently, and still be better?

Money Management 101 is a college class, and I can think of at least forty other marketers who use that same course as a first step to Financial Freedom – another main frame keyword option. So what can you do if those are your targeted keywords? Use them better!

Add long-tail connections Money Management 101 for Seniors, or Financial Freedom 2 years from retirement? You think that might get someone’s attention? If not, they won’t be part of your buying market anyways. How do you define your buying client?

Or better yet, is the buying client YOUR client?

In her defense, she’s got this niche covered. In my defense, she’s covered it for a long time and hasn’t focused on a single topic. Helping her find a specific targeted audience has been nearly impossible, until we started focusing on ‘selling programs’ and that’s the clincher. She needs people who drive people. She pays referrers well, but she needs them to refer bigger buyers. That’s her goal, and since it’s her goal, I wrote it down and made it my goal. Helping my clients achieve their better goals makes since, and my effort can benefit both of us – in a million ways.

How could you better market your business with referrers?

  • Set up a specific niche for referrers.
  • Guide a select group of marketers to your referrer niche.
  • Build an actively growing tribe of referrers with email marketing.
  • Did I say BUILD A LIST?
  • Bring on new referrers regularly for new markets.
  • Grow your dream with new action every day.

These are just the basics of how you can grow your marketing options with referral marketers. Can you think of more?

Offer Solutions – Make sure your proposals include dynamic solutions for your specific niche paradigm. Don’t overlook anyone in your niche, but narrow it down and grab your specific audience out of a smaller dynamic group, so they can focus on success for your business.

Answer Questions – Everyone has the questions, but if you’re the only one offering quantifiable answers to those questions, you’ll get the business. Don’t be sloppy about this, do it every day. Stay out there and stay focused.

Ultimately – don’t lose sight of your goal. You know you’re in it to help other people and make a profit. If what you’re doing isn’t making you money, you probably aren’t helping a single soul. Fix that!

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Source by Jan Verhoeff

A Turn-Key Product Launch Email Sequence

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Product launch campaigns are extremely effective at building excitement and ultimately boosting sales during your launch. New and even veteran marketers often feel overwhelmed with planning a launch, but this tested email sequence will help you succeed with your launch.

You can use this for a product you’ve created – or you can use it for a product you’re planning to create live. If you’re planning to teach live, you can adapt your product as you get feedback during the launch. Even if you’ve already created the product, plan to record a bonus session if you get feedback during the launch – that way you know your product is keyed exactly to what your subscribers want.

Remember, once you’ve taught your live class series, you can turn the recordings into a product. Go back and edit your launch campaign to remove references to the live class, then put it in your autoresponder sequence to create an autopilot, evergreen launch.

Here’s the email sequence outline:

Preselling Email #1: Preselling email

Title this email “What are you struggling with?” and include a few sentences asking your prospect what they’re struggling with in your niche. Something like “What’s your biggest goal in XYZ? What are the 3 biggest things holding you back?” is a good question. Invite your subscribers to hit “reply” and let you know their thoughts. A personal reply is a good idea to build rapport.

Preselling Email #2: Here are the answers to yesterday’s questions…

Highlight a few of the challenges you received yesterday (you’ll probably notice the same big ones came up in many of the replies) and give a brief suggestion for each.

Preselling Email #3: How would it feel to XYZ…

Ask your prospect how it would feel to achieve the results they’ll achieve when they go through your product. For example: “how would it feel to know you could take your dog for a walk without having to worry about her jerking endlessly on the leash?” or “how would it feel to have a real, open conversation about what’s going on in your teenager’s heart?” These questions stir your prospect’s imagination and make them hungry for that result.

Sales Email #1: Here is my brand new XYZ training program (or class, etc.)

This is your main launch email, and it can be a simple paragraph stating you’ve released your product, or opened enrollment for your training program / class series. You can make the hyperlink to the product the same as the headline on your sales page.

Sales Email #2: Q&A About (Product Name)

You’ll likely receive questions about your new product – so you can answer the top 3-4 in this email. Open with “To everyone who has purchased (Product Name), congratulations. I’ve received some questions about the new training (class, etc.):” and list the questions. Be sure to link back to the sales page a few times!

Sales Email #3: Here’s what you get with the new XYZ training program

List out what your prospect gets in the program. Bullet points about the program fit well here – you can pull them off of your sales letter. You can swap Sales Email #2 and #3 if that seems to fit your sequence better.

Sales Email #4: What are you going to miss out on?

Point out something they may miss out on if they don’t sign up for your training now. It can be bonuses, but it’s good to highlight some results they won’t get.

Sales Email #5: Your final chance to get into this program live

If you’re teaching a live program, this email is very effective at getting fence-sitters to buy!

Sales Email #6: The training program was amazing, here’s what you missed:

Send this email the day after the first live session of your training program. You can actually send a recording of the first session along with a message letting them know if they want the next 5 weeks (or whatever the amount is), they can sign up – let them know this is the last opportunity they’ll be able to slip under the table and get in.

Sales Email #7: Final chance to get into the live training with me

Send this “last call” email the day before you run the second session of your live training.

After this one, go back and adapt the presell and initial sales emails for the evergreen product and slot it into your campaign. Future customers will get the campaign and be able to purchase the recordings from you.

Using this sequence generates excitement in your subscribers and results for your launch. Don’t let the launch sequence stop you – outline your training and write your first prelaunch email today and you can use this sequence to guide the rest of your successful product launch.

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Source by Sean Mize

Marketing With a Blended Marketing Strategy For Maximum Visibility

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Marketing in general is a vast and complex beast which requires knowledge and effort to truly master and leverage it to its full potential to grow your brand, let alone your business. Any good internet marketing strategy can effectively help you build your business online. However, as many internet entrepreneurs look to expand their online presence and grow their businesses further, I find that many of them fail to create a complete marketing and business development strategy, focusing the majority of their efforts online. Sadly, this is a HUGE mistake on their part.

Over the course of my career as an entrepreneur, business owner and web designer, I’ve conducted business with many individuals and businesses all wanting to increase their reach, develop a stronger brand awareness and build a strong internet presence. Yet through all their questions, two common fears continually rang through during my discussions with many of them. They either feared the idea of taking on a major internet campaign or they felt that internet marketing would replace their tried and true traditional marketing methods. Both these fears have their roots in the fact that the vast majority of them simply lacked the proper knowledge necessary to see that both an internet marketing and traditional marketing strategy should compliment each other providing reciprocal support of their various strengths. I like to refer to this more complete picture of a marketing strategy as “blended marketing”.

Why Do I Need to Do Marketing

If you plan to generate any kind of income online you need to gain an understanding that your blog or website is simply and extension of your true business. You must develop your business model first before you can properly identify how to apply your blog/website as a useful tool in your overall marketing and business development strategy. Any successful business has a marketing strategy to grow their business. You can’t simply set up a blog or website and expect the business to come rushing in. You must have a strategy in place to help bring in the interested buyers you desire.

Gain a Little Perspective

As a successful internet entrepreneur and internet marketing expert myself, I’ve been using a blended marketing strategy for well over a decade to maximize my reach, increase my exposure and better market to my target audience to grow my online business. I’d like to share with you how a blended marketing strategy can benefit you and provide you with some techniques I use when constructing your blended marketing plan.

To help you gain a better perspective on the concept of blended marketing I suggest you have a quick read of Rena Bernstein’s post over at Social Media Today entitled “Integrating Social Media with Traditional Advertising to Gain Higher Returns”. It is a great read and provides valuable insight into the benefits as well as examples on how effective it can be if done correctly.

What is Blended Marketing

Blended marketing is essentially a mix of both internet marketing and traditional offline marketing methods to create a more complete, overall marketing and business development strategy. Many businesses fail to integrate both internet marketing and traditional marketing strategies together. By taking advantage of the strengths of both an internet marketing and traditional marketing strategy, you will better position yourself and/or your business for greater success.

The idea of a blended marketing strategy is to create a complete marketing strategy which takes advantage of the various strengths of both an internet marketing strategy and a traditional marketing strategy where you work to increase your search engine rankings and internet exposure, while at the same time increasing your reach and exposure offline as well.

Different aspects of a blended marketing strategy can be for example, utilizing an email marketing campaign in conjunction with a direct mail campaign to provide a specific promotion to a select group of recipients. Some email marketing systems provide a service where they will also send a direct mail piece to your email list provided you have addresses for each recipient in your list. This is just a high level example of how a blended marketing strategy can work to ensure broader reach from multiple fronts.

Benefits of a Blended Marketing

The benefits of a blended marketing strategy are vast allowing you truly grow your business at a much more rapid pace than if you didn’t have one. A blended marketing strategy allows you to:

  1. Gain Greater Exposure
  2. Market to the Same Audience Through Multiple Online and Offline Marketing Efforts
  3. Track the Effectiveness of Various Campaign Efforts
  4. Identify the Strengths of both Online and Offline Marketing Strategies
  5. Create Multiple Promotions for Various Marketing Strategies
  6. Generate Multiple Sources to Feed Your Sales Funnel
  7. Create Brand Awareness Online and Offline
  8. Market Products/Services Both Online and Offline
  9. Present Yourself as a Strong, Stable Business
  10. Increase Sales

These are just a few of the many benefits in which a blended marketing strategy can provide.

Creating a Blended Marketing Strategy

Creating a blended marketing strategy isn’t all that difficult if you know your target audience and have identified how to reach them. From that point, you can craft a marketing strategy that will allow you to reach your target audience through multiple fronts to ensure your message is heard.

The first step is to conduct market research (yes you have to do this and you cannot skip this step). When conducting market research you need to identify:

  1. Who Your Target Audience Is
  2. Where They Hang Out
  3. How to Reach Them
  4. What are Their Needs
  5. How You Can Fill Their Need
  6. Will They Buy

Identifying a market for whatever you are offering is essential to the success of any business whether online or off.

The second step is to begin crafting your blended marketing strategy to incorporate the various resources available to reach your market. This is where the fun begins! Be creative with this and make sure you explore all possible options to get your message out to market. For example, you may want to include the various resources to syndicate your content not just for online purposes but also for offline purposes, such as industry magazines and journals. If you are creating an email marketing campaign, how will you mirror this effort offline through direct mail pieces? If you are going to utilize the Third Tribe concept for your online marketing, what real-world business networking and industry convention events are you going to attend to create brand awareness? Consider how you are going to integrate social media into your blended marketing and how can you drive people to follow you from your offline efforts?

The best way to create a blended marketing strategy is to mirror your online marketing efforts with potential real-world offline efforts that my accomplish the same if not similar task as your online efforts. Simply ask yourself: “Self, what offline marketing effort would be similar to this online marketing effort” then make a list of all related marketing strategies and decide which to integrate into your complete blended marketing strategy. Dedicate a lot of quality time to this process, because the more time you spend on market research and development to create your blended marketing strategy, the more effective your blended marketing strategy will be.

I hope you found this information useful and will apply what you’ve learned to create your own blended marketing strategy for whatever your business maybe.

To Your Success!

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Source by Sean M Smith

Top 10 Salon & Spa Promotions and Marketing Ideas

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1. Networking and Connecting to gain the Leading Edge.

Getting out and making a name for yourself is important. It’s not enough to place a sign out front and run an advertisement in the paper and wait for the phone to ring. You are more likely to get business from people who have made contact with you or know you. Participate in your community and join groups where you can network with people in your suburb or town, you’ll be able to make connections, get the word out about your salon and spa and bring in some new clients. Get out, meet people and increase your business visibility.

2. Stealth Marketing

Use Viral Marketing to build your brand awareness and enhance your marketing efforts. By using pre-existing social networks like Facebook, YouTube and Twitter you can get the word out and create buzz for your salon and spa. Stealth marketing can encompass social networks, text messages, blogs and blog posting all with the purpose of gaining visibility and increasing your marketing objectives.

3. Email Marketing

As a day Spa, Beauty or Hair Salon owner your client list is a precious asset. Consider the lifetime value of a client. How much does each of your clients spend on average per month, per year and over a lifetime? It costs anywhere from 5 to 8 times more to gain a new client as opposed to retaining your clients. Therefore, you need to place a strong emphasis on keeping existing clients. Keeping in touch with your clients to stay top of mind is important to gain repeat business. Email Marketing is a highly effective way to build and maintain relationships.

4. Praise from Happy clients

The marketing giants use celebrity endorsements (testimonials) to expose their products and give their products credibility and appeal. You too can get testimonials from your happy clients. Identify people who can influence your target market and get them to endorse your treatments and techniques. Get key leaders within your community to try your products and treatments for free and get their feedback in writing. Get their permission to use their feedback, comments and photos in your promotional material.Endorsements can come from friends, the most powerful endorsement is when friends and clients recommend your product or service to another friend. This is powerful word of mouth advertising and more believable than any other form of endorsement.

5. The Power of Free!

We all like getting a little bonus, a gift, a little something extra. Your clients do, too. The acronym “GWP” stands for “Gift with Purchase”. As the name suggests, a GWP is an item that is given to your client when she spends above a specified amount on beauty treatments, hairdressing or skin care products. The Gift with purchase (free item) could be anything from cosmetics, skin care products, hair care products, salon voucher, product samples, etc. Free offers for example Buy 10, Get One free, Buy a Facial and Pedicure and Get a Free Manicure adds transactional value and enhances allure. Free introductory offers entice clients to trial a product.  Free offers help with the buying decision and increase sales. 

6. Referral Programs

Getting clients through referrals is one of the best ways to build your business. Have a referral incentive program in place to encourage clients to refer business to you. Having a specific referral program gets people thinking about who they can refer to you. A referral program encourages word of mouth advertising. Make it a habit to ask your clients for referrals. Tell them you would really appreciate it if they could recommend you to anyone who would be interested in a cut/colour/any service you provide.” And of course tell them about your referral incentive program – let them know what’s in for them. 

7. Effective Words that Sell

Copywritingis the use of words to promote your salon and spa. You know the saying, “It’s not what you say, but how you say it. You can tell clients we cut hair, do facial and waxing. Or you can start defining your product or service in a whole new light. Literally turn the spot light on what you say.

Before: We sell xyz products

After: The Best Clinically Proven Anti-ageing Formulation for Fine Lines and Wrinkles.

Before: We do Facials

After: Our Facials will Rejuvenate your Skin, Leaving it Looking Radiantly Healthy and Feeling Absolutely Fabulous.

Every word in every single message, advert and presentation forms a perception, either good or bad. Choose your words wisely. Too many salon and spa owners study what the competition is doing and do and say the same. Make you words count, make them unique, succinct, persuasive, enticing, juicy and delicious.

8. A Niche Strategy to Focus your Marketing efforts

Don’t try to be everything to everyone. Focus on your specific niche. Know what makes you different from your competitors. Analyse your competitor’s strengths and weaknesses. Offer more value by differentiating your specific treatments and results. One of the biggest niche strategy advantages is the ability to quickly become a dominant player your specific area of expertise. There are salons that cater specifically for rejuvenation, slimming, tanning, hair design, waxing and massage. Niche marketing can be a focused strategy at a niche group such as pregnant women, teenagers, couples, men. A massage and relaxation niche may encompass Yoga, Shiatsu, Meditation and an array of Massage techniques such as deep tissue, Swedish, aromatherapy and Thai massage. Spas are increasingly offering unique services and products to differentiate themselves from the usual facials and body treatments. A new spa niche may be carved out with Asian healing practices and rituals.

9. Win them over and Build relationships

Treat each client like they are special. Listen sincerely to their concerns. Communicate with your clients, what are their interests, likes, dislikes. Educate your clients on the many benefits of your service and products. Have promotional tools such as educational Pamphlet/Flyer/Email/Booklet/Blog/eBook which includes interesting and useful information. Make sure your clients are pampered, comfortable and give them your full attention. Recognise that you serve clients, that client relationship is part of your job. Be helpful, friendly and courteous at all times.

10. Bold & Beautiful Business.

Who gets the attention? Attractive men and women, the loud mouth and the exceptional offer. Start attracting attention to your salon and spa. Have attractive staff with flawless skin, well groomed with full make-up. You think I’m joking, but its fact that good looking people attract more business. And as a salon and spa, you are in the health and beauty business, so your people need to look the part. Would you go to an overweight personal fitness trainer, or would you want the lean muscular trainer? Who gets the attention? The budget salon with posters on the wall or the salon with a gorgeous reception, water feature, glossy magazines, top notch furnishing and finishes. We know that packaging is everything; clients pay big money for professional skin care because the marketing messages tell us its special and the packaging supports the message. Is your salon and spa supporting your marketing message? Attractive people, places and objects are attractive because they literally attract attention and interest. Is your salon and spa attractive and attracting attention? Attractive refers to everything: your marketing messages, the way you answer the phone, answer questions, the way you present yourself, your advertising. It all needs to be bold, beautiful, attractive, and appealing to draw people in.

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Source by Belinda Meyer

The Origin of Email – How it All Began

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Electronic mail, better known as Email, has changed the face of communication over several decades. Email can be defined as a method for composing, sending, storing and receiving messages via electronic communication systems. The word “email” is used as both a noun and a verb, and applies to all Internet email systems based on SMTP, X.400 systems and intranet systems.

How did it all begin?

Before the Internet, there was email: it was probably the most crucial tool in developing the Internet in the late 80s. The Massachusetts Institute of Technology first exhibited the CTSS (Compatible Time Sharing System) in 1961. The CTSS allowed many simultaneous users to log into the IBM 7094 from remote dial-up machines, and to store online files on as diskette. This incredible development encouraged users to share information in a variety of ways. The birth of email was in 1965, when multiple users of a time-sharing mainframe computer started to communicate remotely and electronically.

While the complete history and exact dates are somewhat hazy in detail, the very first systems to have basic email facilities were System Development Corporation’s Q32 and Massachusetts Institute of Technology’s CTSS. By 1966, email had rapidly expanded to become network email, allowing users to pass electronic message between different computers.

The ARPANET was undoubtedly a good contributor to the development of email. History reports say there were experiments on inter-system email transfers just after it was created in 1969. Ray Tomlinson, a programmer involved in developing a time-sharing system named the TENEX, was the first person to discover that the various hosts can be differentiated by using the @ sign to separate the user’s name and their machine. Until 1971, when the actual “email” was discovered, machines could only send messages to the users within its own system.

The popularity of email was boosted through the ARPANET and in time, email became the core technology of Internet communication.

Ray Tomlinson – Discovering the Network Email

The first person to discover the possibility of sending a receiving message between different computers through a network, Ray Tomlinson is the person to thank for the revolutionary outcome of the “email”. Although there were many instances where messages passed between different users within the same computer and created quite an impression among users, the true email we know today began with the first network email.

Ray Tomlinson was involved in a group developing a time-sharing system named TENEX that ran on Digital PDP-10 computers, and he was working on the Network Control Protocol for both TENEX and CPYNET (experimental file transfer program). While making improvements on SNDMSG, the local inter-user mail program available at that time, Ray Tomlinson realized that he could easily incorporate the code from CPYNET in to SNDMSG and transfer messages through a network connection to remote mailboxes, as well as attach messages to local mailbox files.

By incorporating the features of SNDMSG and CPYNET, he managed to develop a network- emailing program and tested it on two machine literally set side by side. He used @ sign to distinguish the different machines in a very simpler manner, such as “from: me@thismachine to: you@thatmachine “. After testing the program several times by sending message back and forth between the two computers, he sent a general message to his group explaining how to send message through the network. And that was how the first network email came to existence.

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Source by Gary San

Compare SMS to E-Mail Communication

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Both SMS and E-mail are very common, convenient, fast and efficient way of communication. There are so many similarities between these two forms of communication. Both forms of communication can be and are used in many businesses to make it grow. SMS marketing and E-mail marketing can be used very effectively even better sometimes than direct marketing. Another factor is that you might be able to do SMS marketing and E-mail marketing with less money than other forms of marketing. It is very personal to send a message than E-mail and it is a very good way to maintain a good relationship with your prospective customers to attain their loyalty. Customer loyalty is very important for the success of your business.

If you compare SMS to E-mail, there are many differences as well. In both ways of communication, you can type in the message in your computer or in your mobile phone and send it to multiple contacts at the same time. One of the differences is that if you are sending SMS, there is more possibility of the person actually reading the message than when you send E-mail. You always tend to read your SMS than your E-mail may be just for the reason that you always carry around your mobile phone and you tend to read the message and you also have more possibility of seeing the message sooner than when you send E-mail. The effort is definitely less to read a SMS than E-mail. To read an E-mail, you got to get to a computer usually, type in your e-mail address and password and then only you get to read the e-mail. Still the possibility is there that you may not open the e-mail after seeing the subject line. To read SMS, not much effort, as you get a beep sound, you open the message and you can read your message immediately. Of course with the latest forms of mobile phones where you can also read your mails, the process of reading E-mail also have become simpler and fast, but still reading SMS is more easier than reading E-mails. You have the prospect of getting new customers faster when switching from SMS to email.

The only true benefit that E-mail marketing has over SMS marketing is that it does not cost anything to send an E-mail compared to SMS marketing. Sending SMS usually costs money unless you have a scheme where you can send free SMS or if you have signed up on certain SMS websites that lets you send SMS for free. If you have the option of sending SMS for free from your mobile phone, it is well and good and if you can send SMS for free from website, then you need to have a computer and internet connection to do this, even though the person receiving the message will be able to read this in their mobile phone without any computer or internet. The person can receive the message just like how they receive any other message.

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Source by Robert Fogarty

How to Write a Mass Email to Potential Customers

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In order to write the most effective email to your potential customers several factors need to be considered. The open rate is your first priority. Secondly the content of the email is important and lastly getting a reliable autoresponder to manage your list and send out your message.

Opening your email:
You will need to think about how to encourage your subscribers to open your email.
• Subject line: Your subject line is the key to getting your readers to open your email. It must be enticing but at the same time should convey what will be in the email. It is like a little teaser.
• Subject matter: it is important to write to your subscribers about something that they want to hear about or an offer that they can use. In this way you will get a better response.

Content:
There are a number of different emails you will send to your list.
• An offer: when you are giving an offer, you will give useful but incomplete information. You can give them a resource and then they need to click on a link to get more information. You will be giving them a reason to click through on your link:
• You can also supply a newsletter: this should be a quality publication with an informative article and some tips that your subscribers can use. You can put a couple of offers in the newsletter but not too many.
• An autoresponder sequence: this can be a mini course which will be delivered for 5 days. This will have an email sig at the bottom advertising an offer. The reader will have

Autoresponder:
When you want to send an email to your list of potential customers you will need a reliable autoresponder. Features to look for are:
• Notifying you when subscribers subscribe and unsubscribe and automatically add or take them off the list.
• Tracking open rates: you will need an autoresponder that will track how many people open the email. You can then judge how responsive your list is and whether your subject line is working.
• Tracking links: when subscribers click on links in your email a good autoresponder will let you know how many people clicked on the link and which links they used.
• Unlimited autoresponders: this will allow you to set up sequential autoresponder emails.
• Unlimited lists: different lists will let you target different segments of your market.
All these points will allow you to write a mass email to potential customers that will be effective and profitable.

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Source by Catherine Qazalbash

Top 10 Advantages Of Data Appending Services

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To create a successful 360 degrees direct marketing campaign, you need an integrated and complete business or consumer database. Today, over 87% of organizations in the US have incomplete databases. Collected over the years through several sources such as direct mail, website, telemarketing, promotions, events, and more – their database is now a mix of customer information with some critical data missing in each of the contact fields.

There are several companies all over the world, offering database appending services with high match rates. Through these services you can have a foolproof database that will help you in generating more bang for each marketing dollar you spend.

Here are the top 10 reasons, why you should invest in getting your database appended right away.

1. Revive old contacts – It will help you in getting the latest customer contact details including name, title, phone, email ID, mailing address, state, zip, and more, so that you can communicate even to old and lost customer contacts. The updated NCOA in the vendor’s database will enable you to reach the ones who had moved out and re-touch them.

2. Open doors to new ways of marketing – Once you get the complete database in your hand, you can touch your prospects at several points through multi-channel marketing. By having a direct marketing strategy with a mix of email, direct mail and telemarketing activities, you can increase your customer participation and retention rates.

3. Boost response rates – Reduce wastage due to undeliverable mails, boost response rates and increase savings on postage and printing. This will significantly reduce your customer acquisition and marketing costs.

4. Data cleansing – Apart from adding the missing info you can also get your data corrected for errors such as obsolete locality names; miss-spelt localities, names and e-mail Ids, zip codes; fraud names and email addresses, among others.

5. Save the hassle, cost, time and resources – You can get access to millions of records appended based on your need, minus the hassle of collecting, collating, managing and updating the database.

6. Gain competitive advantage – By delivering the right content to the right prospects at the right time, through the right channel, you can move a step ahead of your competition. Cost of acquiring new customers is much higher than keeping the old ones, so leverage the potential of your existing contacts.

7. Faster turn-around – Data appending vendors provide a host of appending services such as email appending, phone appending, fax appending, address appending and reverse appending. They provide append rates ranging from 30-70% (based on the shape of your in-house database) and deliver results within a week or two, so that you can start your full-circle marketing campaign right away.

8. Enhance data integrity – Through the appending services you will get a complete and robust database. You can also get other demographic details of your prospects while appending – such as age, sex, income, credit score, etc. This will help you in understanding your market and craft highly targeted marketing strategies.

9. Get verified contact details – All the records appended are checked and thus guarantee 100% delivery so that you can ensure accuracy in your marketing campaign.

10. Affordable – Thousands of records are appended for just a couple of dollars. When compared to in-house costs that you will incur in updating your database, this one is among the cheapest ways and generates greater ROI.

The benefits that your business will witness are more than the ones mentioned here. Take action now, run marketing activities based on your robust in-house database to attract and retain your prospects; otherwise your competition will sweep them away from you.

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Source by Anuja A.

How Formal Is Too Formal for Business Emails?

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In a generation where everything is fast and we can all connect with the click of a mouse or a tap on a screen, it is easy to skip a face to face conversation and opt to send our messages digitally, however one disadvantage of this is that when someone else receives our messages, they do not know our thought process at the time we are writing and cannot see our facial expression to get a sense of our mood. In spite of this, it is possible to enjoy the convenience email offers without making common faux pau.

Most business owners or employees spend about 30% of their work time sending out or receiving emails. Despite how popular the use of emails are in business, some people still don’t use emails properly. This is not surprise because you can hardly get a set of instructions or guidelines on how to use emails for work, so in most case we rely on our own discretion. Some common email mistakes and how to avoid them are:

1. Not offering a greeting. It is not a coincidence that we always answer the phone with a “Hello” or “Hi” or some form of official greeting when answering a business call. In the same vein, when sending emails, we should start with a standard greeting, a simple “Hello”, “Hi”, “Good Day”, “Dear [Name] would suffice. Also when closing, before you sign your name, be sure to include “Cheers” or “Regards”. This adds some warmth to the email. The kind of greeting you use should be determined on who the recipient of the email is, for example, you would use a more formal tone when sending an email to your boss and less formal to your colleague. When in doubt, you can match the same tone as the recipient, when sending a reply or from a previous correspondence with them.

2. Watch your use of language. English is the most widely used language in the world today, and in most workplaces. For some users it is not their first language, and even people who speak the language fluently, do make some common mistakes like, not using punctuation properly. Using the exclamation mark (!) more often than necessary, forgetting to use question mark (?) when prompting the user for a respond to a question, or sending an email in all UPPER CASE, which screams “Hey look at me”. Avoiding some of these common mistake would improve the rate at which your emails are received.

3. Matching the customer’s tone when replying. Picture this for a minute, you get this awesome new tablet, to help you run your business on the go. The tablet is really awesome and does all that you need and more, you are so impressed that you email the company, letting them know how their product has made your life a whole lot better, and you would be willing to write a review for the product. Their reply to you goes from the company goes thus, “We would keep that in mind. Thank you”. Would that make you feel a little less enthusiastic about the product? I know it would. The company missed it because the tone of the email was excited and pleased but the reply came across as cold and dry. Always try to detect the tone of the email, when replying to an email. When in doubt, try just be pleasant.

4. Sending out a reply in a hurry. As a business owner or an employee, you definitely must have received those emails; from people who don’t hesitate to show their displeasure about everything. As humans, there is the tendency to respond in kind forgetting the consequences like losing a customer or potential customers, starting a fight with your boss and all that. The thing about emails is that, emails can easily be shared and even when delete, they can be retrieved. It’s hard not to get angry when someone sends you a nasty email but you don’t have to respond immediately, take time out, and calm down before you reply.

5. Writing a book. We live in a busy world, we all have a loads of stuff to do, deadlines to meet and all that. I don’t know about you, but when I get a really long email, first I sigh and when I try to read it, I would pick out some lines which I feel are important, and when I have to reply, it is always incomplete. When sending out email, try to keep it to about 3 – 5 paragraphs, with each paragraph consisting of about 4 -7 sentences, so it does not overwhelm the reader. It is always better to handle complex issues in a meetings than using emails.

Success.

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Source by Linda Etuokwu