Internet Marketing – Advantages and Disadvantages


Everyone seems to be jumping on the internet marketing bandwagon lately. In the race to get their business online, many successful businesses forget to ask themselves some tough questions about what they are doing, what their expectations are and what their plan is to meet those expectations.

The internet can be a powerful tool that can put you on solid footing with bigger companies. On the other hand, the other companies may have more money to pay for advertising. Here are a couple of things to keep in mind as you analyze your internet marketing strategy.

Advantage of Internet Marketing

– your store is open, 24 hrs a day, 7 days a week. Further, your customers are worldwide in reach, and can shop anytime that they want to

– the cost of spreading your message is next to nothing. Emailing your subscription base is more oftne cheaper than sending a letter through the mail

– updating your subscribers can be done almost instantly through email. Visitors to your website can get up to the minute information on each visit. If you are having a sale, your customers can start shopping at the discounted prices literally as soon as they open their email

– if you have an information sensitive business, such as a law firm, newspaper or online magazine, you can deliver your products directly to your customers without having to use a courier

Disadvantages of Internet Marketing

– online marketing is not free. The cost of software, hardware, wed site design, maintenance of your site, online distribution costs and of course, time, all must be factored into the cost of providing your service or product.

– slightly over 50% of households shop online. While that number will continue to grow, you are reaching less than two out of three households.

– the internet is still regarded as a source of information gathering for the majority of your customers. Of the number of visitors to your site, the vast majority of visitors who are motivated to buy will do so in person. Many people prefer the live interaction when they buy. If you have a small business with one location, this may deter customers from buying.

– easier to have outdated information on your site, thus timing of updates is critical

– there is no replacement for good old fashioned customer service. The majority of internet marketers lack customer service and inquiry response programs. As a result, many online visitors to your site will already have painted your site as poor service before they have even contacted you. The majority of websites also have poor navigation, which makes it difficult for your visitor to find what they are looking for. Many sites were created with a marketing view, not a customer service point of view.

– is your site secure? Does your customer know this? There are many incorrect stereotypes about the security of the internet out there. As a result, many of your visitors will not want to use their credit card to make a purchase. The fear of having their credit card info stolen is a clear and present danger in the minds of your visitors

– there is a lot of competition for your product already out there. By the time your visitor finds you, they have already been clicking many links. Unless they can find what they are looking for quickly, they are gone.

– many web visitors expect something for free. What do you have to offer them?

There are many other pros and cons of internet marketing. Its important for you to consider each when creating your internet marketing strategy. Each of the disadvantages can be overcome, but only if you view the customer experience from the eyes of your customer, not as an internet marketer.


Source by Christopher W Smith

The Basic Steps to Create Your First Marketing Campaign



What is marketing? Selling a product to people who had not thought of buying it until the received the offer. Sometimes the purpose of marketing is to create the need for that product.

Good marketing can be very influential. Back in 1987, an Italian TV programme launched an imaginary product Cacao Meravigliao, repetition, a catchy tune, a colourful display and the fact that it was on the national television, convinced thousands of people of their need to buy the product.

Any product, regardless of how good it is, or how well established the brand may seem, needs marketing. Look around you and you’ll see advertisements all over the place. That’s marketing. Your letterbox at home gets plenty of flyers and other unsolicited mail, that’s marketing. Those emails in your inbox trying to sell you odd things, that’s marketing too.

Of course, some of them are just spam. A friend of mine, who is a keen gardener, told me that a weed is a flower in the wrong place. The same can be said about spam: an offer sent to wrong audience.

I have been lucky enough to work on Subscriptions Marketing for over 7 years in a very good B2B company and over that time I have worked with very good people and have also developed campaigns, templates and procedural schedules from scratch, and I am pleased to say that my opening and unsubscribe rates of my marketing campaigns is very low, which means, my prospects don’t see may mails as spam/junk.

I can also boast of having learned everything I know by doing. I have no degree or diploma in Marketing. I do hold a degree in Journalism though which, with all due respect to marketing experts, it is just as relevant: we all want to engage with our audience.

I could add gravitas to my words by name dropping the companies I have worked for, but that would look a bit pompous, still if you are really curious, check my LinkedIn profile.

Working with capable people is a very good way to learn, but if you are a one-man(woman) band, you can still take advantage of the experience of people like me. There are many of us in Cyberspace, happy to share our experiences with you all. I will list some of my favourite places later on. Google (or any other search engine) is our best friend.

First Steps

I know I am stating the obvious here, but I want to be methodical and not to assume anything, and when it comes to marketing the two more important things to start with are: a product/service and a list of prospects.

Let’s start with the product/service. How well do you know it? It is important, very important, that you know it inside out. If you don’t, find out who does and learn everything about it. Especially who is the intended end user and use that information to build a comprehensive Profile of the Perfect Customer.

What is a Customer Profile?

Each product and service has its own ideal customer. If your product is a book on gardening, your perfect customer profile will have basic characteristics such as has a garden, shows interest in gardening magazines and buys gardening products regularly.

Make a list of the characteristics of your Customer’s Profile and that will put you in the right direction to find your prospects.

Getting Prospects for your Campaign

Because I am not writing this for the well-established company, I am going to discard the buying/renting lists option, for one simple reason: the amount of research in to each name in the list could delay the campaign and the results could be very disappointing until you get that list really up to scratch.

My favourite approach is to collect my own prospects directly. New technologies are facilitating this approach more and more, not just with the Internet, but also with online social and professional networks. Offer free articles in your website to those who register, search professional bodies, join interest groups, etc.

And my very first preferred way of capturing prospects is the old fashion face-to-face way: attending conferences and visiting professional exhibitions and events. These are great places to talk to people, exchange business cards and use the event as the perfect excuse to send them an email and/or letter with more information about what I do.

If you get that initial personal communication, your campaign can take a more personalised touch, which always pays off.

Now that you have your list of prospects, divide that list into three categories based on how well they fit the profile of the ideal customer. Taylor three different campaigns for each group.

  • Group 1 – The ideal customer. They need as much specific information as possible because the product/service is perfect for them, and the more information or samples is sent to them the quicker they will respond to the campaign. This group also needs fewer incentives – price, additional services, etc – because the product itself is all they need.
  • Group 2 – Too much information may put them off of the service at this stage. It could make them feel it is too much for them. Focus only in the areas that meet their needs based on the parameters used when profiling them. Some incentive may help to bring the response sooner.
  • Group 3 – Their need for the service/product is too low. A few of them may convert into customers but this will depend on their curiosity, budgets, and interest in the incentive. In some cases it will not be cost effective to target this group because the ROI (Return of Investment) is too low.

The Schedule

A campaign schedule is simply a timeline to set up the milestones of the communications and results of the campaign; from conception, launch to final analysis. It should be done, even if only in a drafted format, at the very beginning of the project, when one has decided to set up a marketing campaign.

It helps to have a list of things to check when setting up a schedule. Here is a list of some one the things I always check. You will notice this list is for a B2B campaign and it is delivered by email:

  1. List of all major public holidays in the year: Christmas, Easter, Summer Holidays. A global business should also include Ramadan and the Chinese New Year.
  2. What days of the week the busiest: Monday, and the one when people are a bit more relaxed, and less likely to make a decision: Friday.
  3. What time of the year are the annual budgets set: spring and autumn.

Because I am a very visual person I colour these days in my campaign calendar and I use them for two purposes:

• I will prepare offers that make a special mention to them: for example, a Christmas special offer, or a Busy Monday offer, or send a more ‘entertaining offer.’

• I avoid sending big campaigns on the run up to those days or straight after: For example, I never send the winter campaign in December – I know people are busy with office parties, planning the family gathering, or closing the year – or the first week after – we are all flooded with emails and work. I don’t want my main campaign to be lost amid the others.

Look at your inbox, depending on the day of the week you find yourself reading this, you’ll find it more or less full. On Monday, how long do you dedicate to each email? How many do you flag to go back to at a later date and then forget to do so? Those emails end up being deleted when they become too old.

Tuesdays have proved to be the best day to send campaigns. Everyone seems to be more responsive.

Do also consider the time of the day when the email is sent. You want it to appear in your prospect’s inbox first thing in the morning. Any good email delivery system will allow you to schedule the time when the email is sent. If possible make sure that all your emails are sent before 8 o’clock. Think of it, we all pay more attention to our first emails. Then we change from one task to another.

And finally, if you send the campaign earlier in the month, you have more time to repeat it if something fails to work as planned. For example, if the initial results failed to reach target, you could send a reminder.

So, a quick summing up of what I do:

1. I send my campaigns the first Tuesday of the month, except December and January. I follow the same rule for Easter, Ramadan and the Chinese New Year.

2. I schedule the campaign to land before 8 o’clock – my prospects’ local time.

3. If I am not happy with the initial response, I resend a reminder on the 3rd Tuesday of the month.

The Campaign

You have your list of prospects, and have set the time and day to send the campaign, now you need a crucial bit: what are you going to send them; an email or a letter?

There are still some companies out there making use of direct mail (DM), and why not, I, for one, think there is still much to be gained from an old fashion DM campaign if properly executed. Even if more and more marketers will go for the online and email options, and no doubt the world is relying heavily on the web as a source of information. We are reaching a stage that it is possible to say that if it is not online it doesn’t exist!

What I have seen on more than one occasion is marketing campaigns prepared in a traditional way and delivered by email. One can easily imagine the results: the layout so carefully planned was totally unsuitable for the paperless support and all because someone forgot to work out the flow of the copy for email and online pages viewing characteristics.

One doesn’t have to go back to college to learn how to adapt the view of the copy to new supports. We all use them, so think how do you read your emails. Do you use full screen, the reading panel, or do you minimise it? Do you read the full email or browse through it? Do you print it? Do you forward emails to friends and colleagues?

Now think of your web browsing patterns: are you one of the ‘click as you read’ or read and then look for the button to click? How often do you go back to the initial page and continue where you left it?

These are fairly basic questions but if you have their answers when designing your campaign you’ll see how different their copy and layout turns out.

I thought of uploading some samples, but then I thought that it would be much better to have a ‘campaign surgery’ here. So, why don’t you send me some of your samples for review? Just make sure to remove all personal, confidential information!


The analysis of a campaign is the most revealing moment. If you are anything like me, you will look forward to looking to data results.

Each campaign has its own KPIs but to me the ones that are the starting point are:

1. Successfully delivered (total sent-returned unopened)

2. Open (emaketing only) = total delivered – opened

3. Responses = total open – total action requests (including unsubscribe requests)

4. Order category 1 = total responses – straight forward orders

5. Order category 2 = total responses – orders after sales follow up

6. Total orders = 4+5

And once this information is in place we start getting to the fine grain, and here is where one can get easily avoid that make sure to set clearly the goals for that campaign at the very beginning.

Here are two of my basic campaigns: new business and upgrades.

For new business my targets are:

– 100% delivery, will accept 95% as a good result bur less than that will be considered failure and my source of prospects will have to be seriously cleanse if not discarded completely and sent back to the research step.

– 75% open rate, again 65% acceptable Lowe than that my list is exhausted or my subject line not good enough.

– direct orders 3-5%

– queries to follow up by sales 40%, conversion 50% of that 40%.

In figures this will mean that if my campaign has 5-10,000 contacts.

– 9,500 got the email

– 7,125 have opened the email

– 2850 stated their interest in the offer

– 356 have ordered directly

– 1425 placed and order through the sales follow up

Average value of the order $100. Total revenue from that campaign: $178,100.

If the campaign does reach this basic figures, revise the audience, the message, the offer, the timing, the copy… revise everything!


Source by Esther Lopez

Tips For Success In Internet Marketing


The internet is very dynamic, and in order to succeed, you need to be well informed and up to date with the various techniques of marketing on the internet.

Indeed, marketing on the internet has changed considerably over the past few years. Nowadays, methods for promoting products or services on the internet require an increasing selection of multimedia features and capabilities, much different and advanced from days past.

So what are the techniques and you must consider incorporating into your internet marketing efforts in order to increase traffic to your website and boost your sales.

· Provide and share expert tips and ideas. Successful internet marketers share various tips and secrets their email lists, or online customers on a regular basis. Some internet marketers offer daily ‘tips’ which they send through an auto responder. These days, having a trusting and confident relationship with your clients and potential customers is very essential. This boosts your sales and increases your internet marketing business profits.

· Publishing e-Books – A very popular approach for generating profits and revenue to publish and promote e-book on the topic related to your business. You can give these out for free with links to your website. On the other hand, the internet is now the major source of information. So you can write and publish e-books on any topic. You can sell these online and earn a lot of money.

· Educational activities – One of the single most important ways to increase your personal knowledge and expertise with any given topic is to get involved somehow with teaching this topic to others. Once developed, separate the materials into small sections for delivery and distribution. There are a number of ways to distribute the materials out to your potential clients. Direct mailings over a period of time, or many successful marketers set the individual segments up into an email marketing auto responder program that sends the messages out to a predetermined list of clients and customers over a prearranged rate. Distributing this information gives you the perfect opportunity to include small “snippets” of promotion for yourself or various products or services which you sale or promote. You will be amazed at how effective this particular technique is.

· Link Exchange Directories – Although not everyone thinks of it, you must sponsor a directory website with open invitations for others to include links, banners and promotional advertisements back to their sites. Beyond including your banners, links, and advertisements sprinkled throughout the page; you gain the added benefit of having reciprocal links exchanged with others in the process.

Developing, marketing, and selling of materials utilizing internet marketing ideas and techniques can be fun and profitable. Finding new, creative, and innovative methods for growing your internet marketing business requires some effort. Because the internet is very dynamic, you must always be well informed about the tools for promoting your internet marketing business.

You must be flexible and keen to explore possibilities and new techniques for your internet marketing business. Have fun trying different promotional strategies for your internet marketing business to see what works best for you and your products.


Source by Jeff Casmer

Are You Copywriting Or Creating Content?


Before heading to the difference between both terms, you need to get the meaning of Copywriting and Content Marketing. Content marketing means creating and sharing free content to attract and convert visitors into the buyers. Copywriting is the dedicated content that is to grab the attention of the reader and to induce them to make a purchase or to subscribe newsletter. Content marketing includes blog posts, podcasts, and email. Copywriting includes sales pages, ads and direct mail. Both are actually same thing only if you are doing them in a right way.

Some blogs are actually the centre of attraction but some lacks like dull heading, unclear content, etc. might drop your positivity. If you are writing some great piece of articles people love to read that but if you are still not getting generous traffic the problem might be too serious.

Things To Consider Before Starting With Copywriting:-

  • Headings Are Too Dull: When your headings are too boring and people avoid you like TV commercials, you seriously need to work on your headings. This is the most curial thing in your content to keep your visitors stick through it. Flinging yourself into the words to create an interesting customer-oriented content can take you to the goals. Set your mind so that you will not end up hanging on by your fingernails.
  • Your Content Is Lack Of Building Trust: The posts that are way to interesting and actually relate the heading builds the trust better among the audience. It is necessarily important to convert the visitors into the customers when you are doing content marketing in a right way. Before writing about something, have it on the brain for a while so that you can hit the bulls-eye.
  • Your Content Is Unclear: If you fail to impress the visitors what you have in your store you lose some good customers. Being clear with the content is as important as to eat, sleep and breathe something. Your love for writing content should reach the fever pitch so that to become well-known as a copywriter. It should be in your blood, sweat and tears to overcome the flaws.
  • Your Content Fails To Benefit The Audience: When you have started with a dedicated topic just stick through it and remember to end with the same. Like a product has numerous benefits for the buyer, your content has to be inherently rewarding for the readers so that they will come back to your website.
  • You Consider Long Content Is Just Waste Of Time: A versatile writer knows the value of the words but if you think you are way too long with the words it could be your nightmare. The article carrying deep information about something stays longer than the brief content.

Always remember to avoid these mistakes to make your copywriting as well as content marketing a piece of attraction.


Source by Gunjan Singh

THe Difference Between Digital Marketing and Social Media Marketing


It utilizes an assortment of digital channels like SEO (search engine optimization), social media and PPC (pay per click) to entice audiences towards a prospective brand. Digital marketing uses internet as the core medium of promotion which can be accessed using electronic gadgets like computers, laptops, tablets and smartphones.

Internet marketing techniques such as search engine marketing (SEM), e-mails form an integral part of digital marketing. Moreover, it also includes non-internet channels like short messaging service (SMS) and multimedia messaging service (MMS), callbacks, etc. All these different channels form an integrated part of digital marketing. Digital marketing is considered a BTL Below-The-Line marketing as it targets a smaller and more concentrated group and works on forming loyal customers and creating conversions.

SMO or (SMM), on the other hand, is a branch or subset of digital marketing that excels at promotion using social media platforms like Facebook, Twitter, LinkedIn, YouTube and so forth. It makes the use of social media for the purpose of marketing. Social media relies heavily on the interaction of the users, sharing information and forming a community of sorts and hence has a ‘social’ element to it. It utilizes the creation of artistic content which is presented accordingly to lure the audience towards your products or services and create a brand following.

According to Zephoria Digital Marketing Consultants, there are over 1.71 billion monthly active Facebook users worldwide. This means that statistically Facebook is too big to ignore and hence, should be a vital part of your social media marketing strategies. Online video consumption on such platforms has been on a steady rise and is the next big thing in terms of marketing strategies. SMM is also a BTL Below-The-Line marketing as it relates to segregated groups formed over common interests on social media platforms.

Companies looking to address their marketing needs need to choose between a digital marketing agency or a specialist agency. If you are looking for someone to plan out your entire marketing strategy, then a digital marketing agency would be a good choice. However, if you are looking for someone to only handle the social media aspect of your strategy, then you are better off working with a specialist agency.

With the extreme popularity of digital media, people are more willing to incorporate digital marketing into their everyday lifestyle. As per the Interactive Advertising Bureau (IAB) report, Internet ad revenues in the United States reached a staggering $27.5 billion in the first half of 2015.This has opened up several job opportunities world over. There is a high demand; however, we experience a dearth in the skilled workforce as people are still coming to terms with the rapid evolution of digital media.

To meet the increasing demands of talented individuals, there are several online courses in digital marketing available. A quick Google search on this topic will enlist a host of institutes that offer the mentioned lessons. The courses run for a number of days where all the related topics under the umbrella of digital marketing are addressed. Students gain valuable insights into the subject that enables them to carve a niche for themselves.

The digital marketing course includes basic understanding of marketing and advertising concepts and fundamental knowledge of statistical and analytical tools. They are also given comprehensive information about email marketing, SEO/SEM, pay per click, mobile marketing, online video among others.

Social media marketing courses include an in-depth understanding of the principles of social media, major social media sites, social media strategy and measuring social media. It offers a look into the strengths and weaknesses of the social media platforms like Facebook, Twitter, etc. and delves deeper into the newest trends surfacing on social media.Social media is an indispensable part of digital media strategy. SM platforms are leveraged for the purpose of branding of a product or service as it provides a more interactive medium open for a two-way conversation. Digital marketing is more relevant in terms of creating brand awareness, marketing or reputation management. Although they have different online applications, they serve the larger purpose of brand advancement and customer conversion into leads and sales. Consumers have become more brand conscious with active participation and most spoilt for choice with the plethora of options available online. Their share in the overall marketing strategy has grown manifold rendering traditional strategy techniques obsolete. The rate at which digital media is advancing, it won’t be far fetched to imagine a future where virtual reality has transpired to every aspect of our existence.


Source by Rahul Rakesh Roa

Malware Trends Insurance Agencies Should Watch Out For In 2017


Insurance agencies and brokers should remain vigilant when it comes to their websites and possible malware attacks. They need a backup plan, a fallback plan and should be sharing website and email security best practices with all their employees on a consistent basis.

Malware is Becoming More Evasive and Aggressive

There has been a large increase in evasive malware behavior in the last year. Evasive malware tries to undermine traditional security technologies with new methods. Novel methods must be continually created to thwart these attacks. Make certain you are using a quality website security option that keeps its malware solutions up-to-date and at the cutting edge. Hosting providers such as GoDaddy, 1&1 and many more all offer a variety of security and malware monitoring and removal options. Malware advancement moves quickly and your insurance agency security solutions need to remain updated and current.

Modified Browser Settings

All major browsers (Internet Explorer, Google Chrome, Firefox, Opera, and Safari) have experienced an increase in malware programs which can modify browser settings and important security-relevant proxy settings. Attackers are turning compromised systems into proxies so that further malware injections can be implemented. To help prevent this attack, never open unknown or questionable links, and train all employees to follow this important best practice.

Password Guessing Attacks

For this type of attack, the malware starts the authenticating process procedure and uses common username and password combinations to attempt to gain access to a website and escalate privileges. Brute force attacks are not new, but they are no longer contained to desktops. A recent study found that 53 popular mobile applications were vulnerable to password guessing attacks. Those vulnerabilities placed around 600 million users in danger of being hacked. Always use complex, unique passwords to keep access to your site protected against this type of attack, and use a sophisticated password time out option.

Enterprise-Level Database Leaks Via The Cloud

Cloud services have become an increasing solution for businesses. This, in turn, has caused an increased interest in exploiting cloud vulnerabilities. Awareness of the vulnerabilities and risks of storing commercial information on the cloud is not growing as fast as the sophistication of cloud attacks. As cloud data management becomes too difficult to wield, new security vulnerabilities may be discovered. It is important that your agency utilizes reputable cloud based solutions, and that you follow the best practices above, for all your cloud based applications.

If your agency lacks the in-house resources necessary to maintain and update a secure insurance agency website, you can consider outsourcing this to a proficient outsourced IT organization or an insurance marketing agency which is proficient with insurance websites.


Source by Alan Blume

How to Attract Your Perfect Customers on Autopilot


So whether you use infusionsoft, mailchimp, aweber or any of the 1000 other autoresponder software programs out there, the key is that we want to use a system that can do two things;

Store contact data

Automatically send out messages

Because there are so many different email platforms out there and they all use slightly different language, I want to talk about the basic functionality of the email system and come up with some common terminology to make sure were all on the same page.

Once you understand the process, then you can go to your respective software and perform the actions needed.

At its core, an email marketing system is really just a contact manager (like an address book or a rolodex if you still remember those) that was built to make it easy to send out emails.

You put names in and then you can send them email – pretty basic stuff.

There are two different types of email messages that most email marketing systems can send:


Automated Messages

Broadcasts – these are messages that are created and sent out in real-time like newsletters or holiday specials, etc.

Automated Messages – these are messages that get created one time and then are automatically sent out based on specific criteria.

We’re going to be focusing on the automated messages because we don’t want to have to stop and send an email every time somebody opts-in to receive our lead magnet – it kind of defeats the purpose

So, for terminology we’re going to use the following:

Lead – this is the user that has opted in to our form.

List – this is the specific email list that was created for these users. Usually we will create a new list for each lead magnet so if you have multiple lead magnets, you will have multiple lists. The exception to the rule is infusionsoft, which uses a tagging structure. If you have questions about that let us know!

Message – this is an Automated email message that is sent out from your email system.

So let’s just start at the beginning and step through the process and see how the email marketing system plays a part.

The first part of making sure our client attraction systems can be evergreen (always working) is that we want our landing page software and our email autoresponder to be integrated (meaning they can talk to each other). So that whenever somebody fills out the form on our landing page, their name and email are automatically sent to your email autoresponder. This keeps us from having to manage the process. It can be running in the background while we focus our attention on other aspects of the business. Remember – the goal is to have a system that will attract clients any time of day.

The good news is – all landing page software programs will do this automatically with popular email systems – we just have to tell the landing page software, which list to insert the prospect into.

The steps of using an e-mail autoresponder are:

Step 1. List Creation

Go to our email autoresponder and create a list. Like I mentioned before, if you have multiple lead magnets you will likely have multiple lists so give the list a meaningful name because you will have to pick it out of a drop down menu later.

Don’t use something like… Lead Magnet.

Instead Use: 5 Minute SEO Cheat sheet, 2015 Holiday Special or New Customer Free Evaluation.

Once you name your list you will have to put in some other information like:

sender name

sender email address

mailing address (needed to remain CAN-SPAM compliant)

Whatever the software asks for, you put it in and save it. BINGO, your list is created!

Now when you jump in to create your landing page, all you will have to do is select your new list in the integration settings. They’ve actually made it quite easy and if you have any questions at all on how to do this, all you need to do is visit the support center for your email marketing software and search for “create a new list” or something similar. I’m sure they will have videos showing you step by step how to do it.

Step 2. Create an Automated Message

Once that part is completed – the next thing you’ll need to do is create your first automated message.

In infusionsoft we’ll create a new campaign sequence

In Aweber you can either create a Legacy Follow Up Series

In Mailchimp you’ll create a workflow

All we want this first message to do is deliver the thing that your prospect just requested (your e-book, report, coupon, etc.) and try to encourage the user to actually consume the content.

It can literally be as simple as…

Hey Jim,

As promised, below is a link to the special report that you requested. This special report is all based on 13 years of personal experience in this space and this training method is guaranteed to deliver XYZ. Just click the link below to start your journey.

After you’ve had a chance to work with XYZ please let us know what you thought. I’d love to hear about your experience.

Talk soon!

That’s it.

A few tips and tricks…

Give your email lists specific names – once you have 5 or ten you’ll thank yourself.

Don’t try to do too much in your first email.

Always remember… Done > None.

As entrepreneurs, I know that we can sometimes tend to have a little perfectionism in us, but you have to fight it. Keep it simple, make sure the pieces are working together and then go back and refine over time.


Source by Mike Linville

Do NOT Let Anyone Do This to You


No One should make you feel this way about your Business!

This article was inspired by a consult with someone this week. What happened on my call this week was something I have experienced many times over the years. A client comes to me for advice on their marketing and their website and in the process, I find out that they don’t have control of their website, and even worse, the person who is in control is not listening to them and not doing the requested changes.

This really bothers me because in today’s world your website is one of your business assets. And for those of us who do not have a brick and mortar location, it is our brick and mortar store.

When your web person has all the access, all the logins and it is exactly like someone else having the keys to your store and in this case – not letting you in. This is WRONG.

I am not saying that all website people are bad, but as the business owner you need to have some semblance of control on your business.

Yes, the web designers are the people with the expertise, but they should be working in conjunction with you not against you. The case I ran into this week, the owner was asking for changes the person would not do. When we did a review what the web person would setup for her worked against all principles of email marketing and list building which is what the client’s goal with the change was. She knew what she wanted, and the person would not do it. What they did was very antiquated and outdated and would never accomplish the client’s goals.

This is wrong… your web person needs to be a partner.

When we do websites for clients, we open all the accounts in their names. It is the way I do business. I know that one day they may want to move on, (or I might) and without any access, this can be hard to do. It is not the only way, it is my preference. Many web designers do host accounts for their clients which is fine as long as you follow my two rules below.

If you are working with someone who has all the control on your website, this is fine as long as two things happen:

  1. If you do not own your own hosting account and domain registry, your web person MUST give you a full and complete outline of their backup plan should something happen to them. If they have all the access and cannot access the website on your behalf what will happen? (This is your entire business, your livelihood, you need an answer and a plan.)
  2. When they work with you it needs to be a partnership. When you ask for something they must give reasons why they suggest, or don’t suggest, making certain changes you ask and request. They must listen to you and your concerns.

This kind of website – owner relationship is NOT fine if you are not getting these 2 items fulfilled.

What really stood out this week to me was that the person I was talking to was made to feel really small when it came to her website. Small and Inconsequential. It was awful. She felt less smart, less knowledgeable and worse, doubting her abilities.

We build websites, help clients setup email marketing systems, blogging, and social media, and I am certain I have never made a client feel like the lady I was speaking with this week. But I make this promise, I will certainly be on the lookout as to how I do interact with clients and how they feel afterwards.

No one, even if you are indeed clueless about the technical things in life, should feel like this when it comes to their website and business. If you are, I suggest you get a second opinion.


Source by Kathy Colaiacovo

Employee Newsletter Ideas – 7 Creative Ideas for Your Employee Newsletter


Employee newsletters are an effective tool to communicate with your employees. Here are 7 employee newsletter ideas…

#1. Provide Information about Your Customers

The more familiar your employees are with your customers, the more successful your company will be. So it’s very important that you provide them with enough information about your prospects.

#2. Explain How to Sell Your Products

Share effective tips and techniques to sell your products and services. The more your employees know about selling techniques, the more sales you will make.

#3. Explain Your Company Goals

Every company has some important goals. You can explain your goals, why they are so important, and how your employees can help the company achieve them.

#4. Welcome New Employees

You might have new employees joining your company. Extending a warm welcome message to them makes them work more passionately and with more energy.

#5. Answer Frequently Asked Questions

Your employees might ask you some certain questions frequently. You can save a lot of time by answering them in your employee newsletter.

#6. Deal with Common Complaints

#7. Capture Employee Ideas

You can use surveys in your employee newsletter to capture their ideas. Your employees may have creative ideas that will help you increase your profits (e.g. how to improve your products or customer service).

Wish you much success,

Ladan Lashkari


Source by Ladan Lashkari

Essential Benefits of Upgrading Your Website to the Latest Version of DNN


Keeping your website updated is imperative, as it is your crucial asset for the business and helps you to remain competitive in the market. Though choosing the perfect CMS can surely make a difference in your site, but upgrading it to the latest version and integrating new modules of features can help it to stand the test of time and offer the customers the services that they need. Choosing an extensible, flexible and robust CMS framework presents numerous key benefits to both the developers and stakeholders. DotNetNuke or DNN is such a platform that helps to extend the capabilities of the website and offer additional benefits. An open source platforms always makes it easy for the developers to continue to expand, integrate and update it quickly and DNN is the best option when it comes to security, integration, support system and upgradation.

A recent survey has stated that businesses with creative or Hi-tech websites have attained great conversion rates than the companies that had no online image. So, businesses need to switch towards creating attractive, functional and upgraded websites in order to retain customers and of course gain an extra edge over the competitors.

Here are some reasons why you should select DotNetNuke upgradation for your business website.

Support the latest features and functionalities: Earlier, businesses were utilizing traditional CMS that were not capable of changing or upgrading according to the changing business needs and their services that the companies offered. But with the introduction of the latest CMSs like DNN, the issue has been completely resolved. With easy upgradation facilities, companies can now look to create websites that offer the latest features and ensure that the site is compatible with their latest services. Third party modules of DNN can be extremely powerful for business of all sizes and email marketing, user management, advertisement management, multilingual ability can help marketing and IT teams to manage their websites effectively.

Ecommerce integration: You can now easily convert your PSD to DNN skins and upgrade your site. This will help your site to be highly compatible for ecommerce integration as it would provide easy shopping facilities to the customers and ensure increased sales and higher profits and returns. DNN migration offers competitive advantage and allows the customers to make direct transactions with the site.

Unmatched security: DNN offers extremely thorough security and upgrading to a newer version will help the administrators of the site to enjoy full control of who has access to what files. This will make it easy to share confidential files safely and enhance the security of the site.

Module development and third party integration: DNN development experts can easily create and modify your existing modules for your website so that it meets the unique business requirements. This helps the site owners to enjoy the maximum benefits of DNN functionality by creating high end scalable custom modules.

User friendly site: DNN migration or integration allows the business owners to create user friendly sites that are highly navigable and at the same time easy to operate. Such websites are usually highly appreciated by the visitors who look for a convenient means to gain information on services and products. DNN upgradation helps to attain higher conversion rates for the business.


Source by Prince N